A presentation for the staff of the Denver Art Museum on blended multi-platform museum experiences that include both online and onsite elements. Presented 3/25/09.
2. we all live in a multi-platform world.
external museum social
events &
exhibits word of mouth
festivals
cellphones
programs
radio
email
website
television
photo-sharing
newspaper
blogs
online media
social networks
14. The mission of the museum is
what enriches your life?
to enrich the lives of Colorado and
connecting with locals
Rocky Mountain residents what is unique about this audience?
through the acquisition, preservation,
and presentation of art works
how does the audience
see evidence of this work?
in both the permanent collections and
temporary exhibitions, and by do these programs
connect to
supporting these works with exemplary other parts of the
audience’s lives?
educational and scholarly programs.
where does the Web fit into the content
delivery systems for these programs?
15. TRADITIONAL FUTURE
Authority is content provider Authority is platform provider
visitors and users powerfully extend the reach and value
of museum content when given the opportunity
16. powers of the platform
1. set the rules of behavior
2. define the types of
interaction available to users
3. preserve and exploit user-
generated content
4. promote and feature
preferred content
17. powers of the platform
1. set the rules of behavior
2. define the types of
interaction available to users
3. preserve and exploit user-
generated content
4. promote and feature
preferred content
18.
19. powers of the platform
1. set the rules of behavior
2. define the types of
interaction available to users
3. preserve and exploit user-
generated content
4. promote and feature
preferred content