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MARKETING PLAN
PARTNERSHIP
• Flipkart + OLX joint Marketing Campaign.
• Flipkart + Acquired Myntra- Online Fashion Portal.
• Tie Ups for ...
SOCIAL MEDIA
Facebook
• Updates on new Products and Customer
queries.
• Response on customer Complaint is
average and Inco...
SUCCESS STORY
• Google Page Rank – 6/10
• Alexa Website World Rank -#109
• Daily Page Views- 10.1 million
• Load Speed – 3...
MARKETING PLAN
• Mobile Weekend offers to target repeat Purchase.
• Mobile app on all Platforms( iOS, Android, Windows) . ...
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Flipkart marketing plan strategy

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Flipkart marketing plan strategy

  1. 1. MARKETING PLAN
  2. 2. PARTNERSHIP • Flipkart + OLX joint Marketing Campaign. • Flipkart + Acquired Myntra- Online Fashion Portal. • Tie Ups for Exclusive Electronic Launches i.e Xiaomi, MSI gaming Laptops, Samsung Galaxy s5 mini, MOTO G etc. • Recently, Company has tied up with spice for exclusive Launch of their Android One-based low-cost Phone.
  3. 3. SOCIAL MEDIA Facebook • Updates on new Products and Customer queries. • Response on customer Complaint is average and Inconsistent. • Running Contests / Gamification. • Exclusive customer tab for support. • Avg Response per Post 40-50 • Focus is on Customer acquisition and engagement. Twitter • Updates on new Product, Offers and Discounts using appealing Videos and Images. • Tech @ Flipkart exclusive channel on tech updates. • Running Product / Services based contest Like Flipkart Frist, AcerA1 on Flipkart. • Avg 2-3 Products offers / launch based post per day basis. • Flipkart Support Exclusive Channel on queries Solution. • Flipkart Offers Special offers based channel. • 24*7 Customer Service Channel. • Real-time Connect. • Response on the query is on real time.
  4. 4. SUCCESS STORY • Google Page Rank – 6/10 • Alexa Website World Rank -#109 • Daily Page Views- 10.1 million • Load Speed – 3 sec • Backlinks – 12214 • User Interface – Very Good • Alexa Site Navigation Rating – 4.5/5
  5. 5. MARKETING PLAN • Mobile Weekend offers to target repeat Purchase. • Mobile app on all Platforms( iOS, Android, Windows) . 5 Million downloads, 4.3 rating, responding to each negative review. • It has its own Official Blog. • Blog page gives updates about company, industry, tech etc. Affiliate Marketing Strategy 1. Earn up to 15 % for each Purchase on the website. 2. Payment via Gift Voucher and EFT Options. Succesful Brand Campaigns 1. ” Fair Tale “ 2. ” No Kidding, No Worries “ 3. ” Shopping ka Naya Address “ 4. “Shop Anytime, Anywhere “ 5. ” Big Billion Day “, ” Singles Day “.

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