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UX @ Wix, keys for a successful UX design process

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In this presentation, I will cover the basic methodology and process of doing UX design in wix as an example of a consumer web product company, referring to concepts like Agile and Lean Ux as ways of shortening the creation process.
The process is demonstrated through a case study of the wix app market
with an emphasize of the keys to success in implementing such process and methodologies in consumer web companies

Published in: Design, Technology, Business
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UX @ Wix, keys for a successful UX design process

  1. 1. Nir Kosover
  2. 2. Meet Mr. Jesse W. Reno
  3. 3. Genius!
  4. 4. Escalators first time users
  5. 5. Real users are unpredictable
  6. 6. About me
  7. 7. Real World UX
  8. 8. Methodology Insights Agenda
  9. 9. Agenda Methodology Insights
  10. 10. Traditional methodology ( waterfall ) Giphy.com
  11. 11. Welcome to the real world Mcbess.com
  12. 12. Lean & Agile to the rescue
  13. 13. Iterative approaches Cutting the waste Shortening the cycle Lean & Agile
  14. 14. Lean & Agile            
  15. 15. 47,000,000 websites Over 190 countries
  16. 16. Gangs & Guild MVP* mind set UX at Wix
  17. 17. Let’s create an App Market Case study
  18. 18. Portable.tv
  19. 19. Stake holders align the product vision Project launch (1) Project Launch Research Prototyping Design Build Pre Release Release    
  20. 20. “Knowledge is power” Research Francis Bacon (2) Project Launch Research Prototyping Design Build Pre Release Release    
  21. 21. Competitor research Wix App Market – Research
  22. 22. Competitor research Wix App Market – Research
  23. 23. Get a feel for the final product Prototyping (3) Project Launch Research Prototyping Design Build Pre Release Release    
  24. 24. Text is part of the product Look for the complicated scenarios (first time, empty states, errors, Languages, etc..) Wire frames flow Wix App Market - Prototyping
  25. 25. Wireframes flow Wix App Market - Prototyping
  26. 26. Wireframes flow Wix App Market - Prototyping
  27. 27. Wireframes flow Wix App Market - Prototyping
  28. 28. Wireframes flow Wix App Market - Prototyping
  29. 29. Wireframes flow Wix App Market - Prototyping
  30. 30. Wireframes flow Wix App Market - Prototyping
  31. 31. Wireframes flow Wix App Market - Prototyping
  32. 32. Wireframes flow Wix App Market - Prototyping
  33. 33. Refine Continue Decision Point
  34. 34. Exploring options & making decisions Design (4) Project Launch Research Prototyping Design Build Pre Release Release    
  35. 35. Exploring designs Wix App Market - Design
  36. 36. Exploring designs Wix App Market - Design
  37. 37. Exploring designs Wix App Market - Design
  38. 38. Decide and finalize Design
  39. 39.         Final designs Wix App Market - Design
  40. 40.         Final designs Wix App Market - Design
  41. 41.         Final designs Wix App Market - Design
  42. 42.         Final designs Wix App Market - Design
  43. 43. Wix Brand Book UX Patterns as a way of life Design
  44. 44. Brand Book Wix App Market - Design
  45. 45. Design   UX Patterns Wix App Market - Design
  46. 46. UI Library - App Market Wix App Market - Design
  47. 47. Deliver properly (Style guides, responsive behavior, mobile) Make sure it’s pixel perfect Build (5) Project Launch Research Prototyping Design Build Pre Release Release    
  48. 48. BI events Internal release Pre Release (6) Project Launch Research Prototyping Design Build Pre Release Release    
  49. 49. Progressive Rollout (Using A/B testing) Release (7) Project Launch Research Prototyping Design Build Pre Release Release    
  50. 50. Test & Plan Wix App Market - Case study Fix crucial mistakes Add new features Complete revamp
  51. 51. Quick survey
  52. 52. Current design Wix App Market - Quick survey
  53. 53. New design Wix App Market - Quick survey
  54. 54. 1 2 What’s your favorite? Current New Click on categories reduced by 38.7%, Add apps reduced by 11.5% Test results Wix App Market - Quick survey
  55. 55. Think small The Biggest Tip flikie.com
  56. 56. Changing place from 5th to 4th Small change big impact Think small
  57. 57. 11.4% more users open the app market 13.8% more apps added Small change big impact Think small
  58. 58. Think small                 Categories & name changes 5.88% more apps added
  59. 59. Insights
  60. 60. Insights
  61. 61. Them & Us
  62. 62. Them mcbess.com Know your users
  63. 63. Usability, Interviews, Surveys, Personas Scenarios, Use cases, Card sorting, Experience maps .. Know Your Users Insights - Know your users
  64. 64. Design   Wix kitchen Insights - Know your users
  65. 65. Design   Wix kitchen Insights - Know your users
  66. 66. In coffee houses At your own desk In a special lab Insights - Know your users ?
  67. 67. In coffee houses At your own desk In a special lab Usability Testing Insights - Know your users
  68. 68. Spread the word Insights - Know your users
  69. 69. Nothing taste better than Cheap Feedback Know your users
  70. 70. Feedback links         Know your users
  71. 71. Get on the phone Know your users
  72. 72. Feedback  phone  call?     Hi,     I'm  Michael,  a  Product  Manager  at  Wix.com.       I'm  reaching  out  to  ask  whether  I  could  give  you  a  quick  call  to  learn  about  your   experience  with  Wix’s  Online  Store.  I’d  like  to  learn  about  your  needs  and  capture   any  feedback  that  could  help  improve  the  product  for  you  and  users  with  similar   needs.       Are  you  free  this  week  or  next  for  a  call?     Thanks   Michael   Email example Know your users 15-30% response rate Sodahead.com
  73. 73. What do users want? New Features Know your users
  74. 74. Social channels etc.. Use your community Know your users
  75. 75. Wish list Know your users
  76. 76. Sometimes users know best Don’t be afraid to ask Know your users
  77. 77. How do we mark out of stock items? Know your users
  78. 78. A B C Know your users
  79. 79. Know your users We’re working on a few designs, and would like to know which one you prefer
  80. 80. 5 out of 6 responded within 24 hours Know your users
  81. 81. A B C Know your users
  82. 82. mcbess.free.fr Us The team
  83. 83. What’s your team DNA? Who are you’re A players? The team Insights - The Team
  84. 84. “The main thing I’m looking for when interviewing UX candidates Are their social skills Aarron Walter, mailchimp
  85. 85. Culture Insights - The Team
  86. 86. Insights - The Team Mistakes please!
  87. 87. Insights - The Team Let’s meet
  88. 88. Insights - The Team Transparency
  89. 89. Insights - The Team Knowledge Sharing
  90. 90. Where do we go from here?
  91. 91. Meet Alva j. Fisher
  92. 92. The first electric washing machine
  93. 93. Thanks

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