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Study id12322 global-internet-usage-statista-dossier

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Nikolaos Tselios
Nikolaos Tselios

internet usage

Education
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Internet usage worldwide
Table of Contents INTERNET USAGE WORLDWIDE
Table of Contents 01 Online users 02Worldwide digital population as of January 2020 03Global number of internet users 2005-2019 04Number of worldwide internet users 2009-2019, by region 05Number of internet users worldwide 2019, by region 06Internet penetration rate worldwide 2020, by region 07Countries with the highest number of internet users 2019 08Leading online markets based on penetration rate 2020 09Trailing online markets based on penetration rate 2020 10Fastest growing internet populations 2020 11Global internet access rate 2005-2019 12Individuals using the internet worldwide 2019, by region 13Number of internet users worldwide 2018, by country 14Number of internet users in selected Asia-Pacific countries 2019 15Latin America: internet users 2020, by country
Table of Contents 16Africa: number of internet users in selected countries 2019 17Online penetration in selected countries in the Middle East 2016 18Global internet usage rate 2019, by gender and market maturity 19Most common languages used on the internet 2019 20Market value of the largest internet companies worldwide 2019 02 Access and traffic 22Fixed broadband internet subscription rate 2019, by region 23Mobile broadband internet subscription rate 2019, by region 24Countries with the fastest average fixed broadband internet speed 2020 25Countries with the fastest average mobile internet speed 2020 26Number of fixed broadband internet subscriptions worldwide 2005-2019 27Mobile broadband subscriptions per 100 inhabitants in 2017, by country 28OECD: number of fixed broadband subscriptions 2018 29OECD: number of fixed broadband subscriptions per 100 inhabitants 2018, by technology
Table of Contents 30OECD: distribution of fixed broadband subscriptions 2018, by technology 31Global consumer internet subsegment traffic 2017-2022 32Leading internet traffic categories worldwide 2018 33Usage of top level domains for websites 2019 03 Online usage 35Global daily internet usage per capita 2011-2021 36Daily internet usage per capita worldwide 2011-2021, by device 37Media usage in an online minute 2019 38Global daily internet usage frequency 2018 39Online & offline influence of online platforms 2018, by type 40Global social networks ranked by number of users 2020 41Daily social media usage worldwide 2012-2018 42Global VPN usage reach 2018, by region 43Main usage motivations of VPN users worldwide 2018, by device
Table of Contents 04 Mobile internet 45Share of mobile internet traffic in global regions 2020 46Annual number of global mobile app downloads 2016-2019 47Global gross consumer spend on mobile apps 2017-2022, by region 48Fastest growing mobile app categories 2018 49Leading smartphone and tablet activities 2017, by device 50Most popular global mobile messaging apps 2019 05 Digital commerce 52Global retail e-commerce sales 2014-2023 53Retail e-commerce sales growth worldwide 2014-2023 54Digital Market Outlook: retail e-commerce sales CAGR in selected markets 2019-2023 55Mobile commerce reach in selected countries 2019 56Global online shopping order value 2019, by platform 57Global online shopper conversion rate 2019, by platform
Table of Contents 58Global online shopper per visit spend 2019, by vertical 59Global online retail website visits and orders 2019, by device 60Distribution of consumer transactions worldwide 2018, by payment channel 06 Digital awareness 62Google user data requests from federal agencies and governments H1 2019, by country 63Facebook: user data requests from federal agencies & governments H1 2019, by country 64Twitter: user data requests from federal agencies and governments H1 2019 65Global opinion on concern about online privacy 2019, by region 66Global concern about internet companies and online privacy 2019, by region 67Global concern about national government and online privacy 2019, by country 68Global data protection and privacy rule awareness 2019, by country 69Global concern about internet privacy risk vs. convenience 2018, by country
Online users INTERNET USAGE WORLDWIDE
Online users 4.54 4.18 3.8 3.75 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 Active internet users Unique mobile internet users Active social media users Active mobile social media users Numberofusersinbillions Note: Worldwide; January 2020 Further information regarding this statistic can be found on page 71. Source(s): We Are Social; DataReportal; Hootsuite; ID 6171362 Global digital population as of January 2020 (in billions) Worldwide digital population as of January 2020
Online users 1,100 1,216 1,382 1,570 1,772 2,035 2,242 2,478 2,669 2,853 3,060 3,345 3,701 3,924 4,131 0 500 1000 1500 2000 2500 3000 3500 4000 4500 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019* Numberofusersinmillions Note: Worldwide; 2005 to 2019 Further information regarding this statistic can be found on page 72. Source(s): ITU; ID 2730183 Number of internet users worldwide from 2005 to 2019 (in millions) Global number of internet users 2005-2019
Online users Asia Europe North America Latin America / Caribbean Africa Middle East 2009 764.4 425.8 259.6 186.9 86.2 58.3 2010 825.1 475.1 266.2 204.7 110.9 63.24 2011 1,016.8 500.72 273.07 235.82 139.88 77.02 2012 1,076.68 518.51 273.79 254.92 167.34 90 2013 1,265.14 566.26 300.29 302.01 240.15 103.83 2015 1,563.21 604.12 313.86 333.12 313.26 115.82 2016 1,792.16 614.98 320.07 384.75 339.28 132.59 2017 1,938.08 659.63 320.06 404.27 388.38 146.97 2018 2,062.14 704.83 345.66 438.25 455.84 164.04 2019 2,300.47 727.56 327.57 453.7 522.81 175.5 Note: Worldwide; December 2009, June 2010, December 2011, June 2012, December 2013, June 2015, June 2016, June 2017, June 2018, June 2019 Further information regarding this statistic can be found on page 73. Source(s): Internet World Stats; ID 2651474 Number of internet users worldwide from 2009 to 2019, by region (in millions) Number of worldwide internet users 2009-2019, by region
Online users 1,000 803 415 346 316 233 183 182 158 140 135 121 114 100 36 0 200 400 600 800 1000 1200 East Asia Southern Asia Southeast Asia North America South America Eastern Europe Western Europe Western Asia Western Africa Eastern Africa Southern Europe Northern Africa Central America Northern Europe Central Asia Number of internet users in millions Note: Worldwide; January 2019 Further information regarding this statistic can be found on page 74. Source(s): Internet World Stats; We Are Social; Wikipedia; Internet Live Stats; Hootsuite; DataReportal; ID 2495625 Number of worldwide internet users as of January 2019, by region (in millions) Number of internet users worldwide 2019, by region
Online users 95% 92% 88% 83% 78% 72% 72% 70% 66% 66% 63% 60% 60% 59% 54% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% Northern Europe Western Europe Northern America Southern Europe Eastern Europe Southern America Western Asia Oceania South-Eastern Asia Central America Eastern Asia Southern Africa Caribbean World Central Asia Penetration rate Note: Worldwide; January 2020 Further information regarding this statistic can be found on page 75. Source(s): We Are Social; DataReportal; Hootsuite; ITU; GlobalWebIndex; GSMA Intelligence; APJII; Kepios; ID 2693296 Global internet penetration rate as of January 2020, by region Internet penetration rate worldwide 2020, by region
Online users 854 560 292.89 171.26 149.06 123.49 118.63 116.35 96.2 88 79.13 79 69.11 68.54 63.54 0 100 200 300 400 500 600 700 800 900 China India United States Indonesia Brazil Nigeria Japan Russia Bangladesh Mexico Germany Philippines Turkey Vietnam United Kingdom Number of internet users in millions Note: Worldwide; June 2019 Further information regarding this statistic can be found on page 76. Source(s): Internet World Stats; ITU; ID 2629667 Countries with the highest number of internet users as of June 2019 (in millions) Countries with the highest number of internet users 2019
Online users 99% 99% 99% 99% 99% 98% 98% 98% 97% 97% 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0% Iceland Kuwait Qatar UAE Bahrain Bermuda Denmark Norway Aruba Luxembourg Percentage of population Note: Worldwide; January 2020; based on internet penetration in countries / territories with population over 50,000 Further information regarding this statistic can be found on page 77. Source(s): DataReportal; We Are Social; Hootsuite; ID 2270828 Countries with the highest internet penetration rate as of January 2020 Leading online markets based on penetration rate 2020
Online users 0% 8% 8.3% 9.9% 10% 12% 12% 12% 13% 14% 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% North Korea* Eritrea South Sudan Burundi Somalia Niger Papua New Guinea Liberia Guinea-Bissau Central African Republic Percentage of population using the internet Note: Worldwide; January 2020; based on internet penetration in countries / territories with population over 50,000 Further information regarding this statistic can be found on page 78. Source(s): Hootsuite; We Are Social; DataReportal; ID 7257789 Countries with the lowest internet penetration rate as of January 2020 Trailing online markets based on penetration rate 2020
Online users 126% 122% 86% 55% 39% 26% 23% 22% 21% 20% 18% 17% 17% 16% 16% 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0% 140.0% Rep. of the Congo Dem. Rep. of the Congo Samoa Iraq Kiribati Guinea-Bissau India Egypt Burundi Central Africal Rep. Oman Pakistan Indonesia Kenya Zambia Year-on-year growth Note: Worldwide; January 2020; based on y-o-y percentage change in internet users in countries / territories with populations over 50,000 Further information regarding this statistic can be found on page 79. Source(s): DataReportal; Hootsuite; We Are Social; ID 29248810 Fastest growing online populations based on relative year-on-year user growth as of January 2020 Fastest growing internet populations 2020
Online users 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019* Percentageofinvidualsusingtheinternet Developed Developing World LDCs Note: Worldwide; 2005 to 2019 Further information regarding this statistic can be found on page 80. Source(s): ITU; ID 20909611 Percentage of global population accessing the internet from 2005 to 2019, by market maturity Global internet access rate 2005-2019
Online users 86.6% 82.5% 77.2% 72.2% 53.6% 51.6% 48.4% 47% 28.2% 19.1% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% Developed Europe The Americas CIS* World Arab States Asia and Pacific Developing Africa LDCs** Shareofindividuals Note: Worldwide; 2019 Further information regarding this statistic can be found on page 81. Source(s): ITU; ID 33387912 Percentage of individuals using the internet worldwide in 2019 by region Individuals using the internet worldwide 2019, by region
Online users 804.5 483 274.9 138.4 117.6 116.9 95.2 92.3 86.1 77 69.6 64.6 54.7 54.5 54.3 0 100 200 300 400 500 600 700 800 900 China India United States Brazil Japan Russia Indonesia Nigeria Mexico Germany Philippines United Kingdom Vietnam France Turkey Number of internet users in millions Note: Worldwide; 2018; including mobile Further information regarding this statistic can be found on page 82. Source(s): Statista; Statista Digital Market Outlook; ID 27141113 Number of internet users in selected countries in 2018 (in millions) Number of internet users worldwide 2018, by country
Online users 802 560 150 118.9 91.82 76 64 57 48.74 44.61 25.84 21.74 21 20.82 16.19 0 100 200 300 400 500 600 700 800 900 China India Indonesia Japan Bangladesh Philippines Vietnam Thailand South Korea Pakistan Malaysia Australia Myanmar Taiwan Nepal Number of internet users in millions Note: APAC; January 2019 Further information regarding this statistic can be found on page 83. Source(s): We Are Social; Internet World Stats; US Census Bureau; GSMA ; ID 26515314 Number of internet users in selected countries in the Asia-Pacific region as of January 2019, by country (in millions) Number of internet users in selected Asia-Pacific countries 2019
Online users 150.4 89 35.09 35 24 20.5 15.67 12 11.54 7.5 4.61 4.1 3.8 3.76 3.1 0 20 40 60 80 100 120 140 160 Brazil Mexico Argentina Colombia Peru Venezuela Chile Ecuador Guatemala Bolivia Paraguay Honduras El Salvador Costa Rica Nicaragua Online population in millions Note: January 2020 Further information regarding this statistic can be found on page 84. Source(s): We Are Social; Hootsuite; DataReportal; ID 18691915 Number of internet users in selected Latin American countries as of January 2020 (in millions) Latin America: internet users 2020, by country
Online users 123.49 49.23 46.87 32.62 25.43 23.74 23.14 20.51 18.5 13.12 12.48 11.95 11.74 9.75 8.4 0 20 40 60 80 100 120 140 Nigeria Egypt Kenya South Africa Algeria Morocco Tanzania Ethiopia Uganda Sudan Mali Cote d'Ivoire Ghana Senegal Zimbabwe Number of internet users in millions Note: Africa; June 2019; includes access via fixed and mobile connections Further information regarding this statistic can be found on page 85. Source(s): Internet World Stats; ITU; ID 50588316 Number of internet users in selected countries in Africa as of June 2019, by country (in millions) Africa: number of internet users in selected countries 2019
Online users 98% 94.29% 90.6% 79.78% 78.37% 76.11% 73.75% 69.82% 62.3% 61.18% 53.23% 31.87% 24.58% 21.23% 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0% Bahrain Qatar United Arab Emirates Israel Kuwait Lebanon Saudi Arabia Oman Jordan Palestine Iran Syria Yemen Iraq Percentage of individuals using the internet Note: MENA Further information regarding this statistic can be found on page 86. Source(s): ITU; ID 26583617 Internet penetration rate of selected countries in the Middle East in 2016 Online penetration in selected countries in the Middle East 2016
Online users 87.6% 58.3% 52.8% 24.4% 86% 48.4% 40.7% 13.9% 86.6% 53.6% 47% 19.1% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% Developed World Developing LDC Shareofpopulation Male Female Total Note: Worldwide; 2019 Further information regarding this statistic can be found on page 87. Source(s): ITU; ID 33387118 Internet usage rate worldwide in 2019, by gender and market maturity Global internet usage rate 2019, by gender and market maturity
Online users 25.2% 19.3% 7.9% 5.2% 3.9% 3.9% 3.3% 2.7% 2.5% 2.1% 23.7% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% English Chinese Spanish Arabic Portuguese Indonesian / Malaysian French Japanese Russian German Rest of languages Percentage of internet users Note: Worldwide; as of April 2019; Internet users who speak the respective language Further information regarding this statistic can be found on page 88. Source(s): Internet World Stats; Nielsen; ITU; GfK; ID 26294619 Most common languages used on the internet as of April 2019, by share of internet users Most common languages used on the internet 2019
Online users 1,007 888 875 741 495 402 398 158 136 134 125 77 75 52 51 0 200 400 600 800 1000 1200 Microsoft Amazon.com Apple Alphabet Facebook Alibaba Tencent Netflix Adobe PayPal Salesforce Booking.com Uber Recruit Holdings ServiceNow Market value in billion U.S. dollars Note: Worldwide; June 7, 2019 Further information regarding this statistic can be found on page 89. Source(s): Bond; S&P Capital IQ; ID 27748320 Market capitalization of the largest internet companies worldwide as of June 2019 (in billion U.S. dollars) Market value of the largest internet companies worldwide 2019
Access and traffic INTERNET USAGE WORLDWIDE
Access and traffic 31.9 22 19.8 14.9 14.4 8.1 0.4 0 5 10 15 20 25 30 35 Europe The Americas CIS World Asia & Pacific Arab States Africa Rateper100inhabitants Note: Worldwide; 2019; Excluding mobile broadband, fixed/wired connections only Further information regarding this statistic can be found on page 90. Source(s): ITU; ID 37068122 Fixed broadband internet subscription rate in 2019, by region Fixed broadband internet subscription rate 2019, by region
Access and traffic 104.4 97.4 89 85.4 83 67.3 34 0 20 40 60 80 100 120 Americas Europe Asia & Pacific CIS World Arab States Africa Rateper100inhabitants Note: Worldwide; 2019; Excluding fixed broadband, mobile connections only Further information regarding this statistic can be found on page 91. Source(s): ITU; ID 37069423 Mobile broadband internet subscription rate in 2019, by region Mobile broadband internet subscription rate 2019, by region
Access and traffic 202.21 169.78 162.65 148.98 146.81 139.65 134.83 134.77 130.41 130.28 0 50 100 150 200 250 Singapore Hong Kong (SAR) Monaco Romania Switzerland France Sweden United States Thailand Denmark Fixed broadband internet speed in Mbps Note: Worldwide; January 2020 Further information regarding this statistic can be found on page 92. Source(s): Speedtest; ID 89677224 Countries with the fastest average fixed broadband internet speeds as of January 2020 (in Mbps) Countries with the fastest average fixed broadband internet speed 2020
Access and traffic 87.01 83.9 82.59 71.03 68.5 68.21 66.49 65.09 63.85 62.11 0 10 20 30 40 50 60 70 80 90 100 UAE South Korea Qatar Canada Netherlands China Norway Bulgaria Australia Croatia Mobile internet speed in Mbps Note: Worldwide; January 2020 Further information regarding this statistic can be found on page 93. Source(s): Speedtest; ID 89676825 Countries with the fastest average mobile internet speeds as of January 2020 (in Mbps) Countries with the fastest average mobile internet speed 2020
Access and traffic 220 284 346 411 468 526 598 649 692 731 839 916 1,005 1,070 1,145 0 200 400 600 800 1000 1200 1400 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019* Numberofbroadbandinternetusersinmillions Note: Worldwide; 2005 to 2019; Excluding mobile broadband, fixed/wired connections only Further information regarding this statistic can be found on page 94. Source(s): ITU; ID 26867326 Number of fixed broadband internet subscriptions worldwide from 2005 to 2019 (in millions) Number of fixed broadband internet subscriptions worldwide 2005-2019
Access and traffic 321.8 243.4 153.8 148.2 147.3 134.9 133.4 133.2 132.9 129 126.6 122.6 122.6 117.9 117.4 0 50 100 150 200 250 300 350 Macao (China) United Arab Emirates Finland Singapore Bahrain Australia Estonia Japan United States Denmark Brunei Darussalam Sweden Liechtenstein Latvia Qatar Subscriptions per 100 inhabitants Note: Worldwide; 2017 Further information regarding this statistic can be found on page 95. Source(s): ITU; ID 21575527 Leading countries with the most mobile broadband subscriptions per 100 inhabitants in 2017 Mobile broadband subscriptions per 100 inhabitants in 2017, by country
Access and traffic 110.78 40.07 34.15 29.1 26.29 21.29 18.48 17.06 14.96 14.32 13.41 7.67 7.41 7.76 6.68 0 20 40 60 80 100 120 United States Japan Germany France United Kingdom Korea Mexico Italy Spain Canada Turkey Australia Netherlands Poland Colombia Number of subscriptions in millions Note: OECD; December 2018 Further information regarding this statistic can be found on page 96. Source(s): OECD; ID 60451228 Number of fixed broadband subscriptions in OECD countries as of December 2018 (in millions) OECD: number of fixed broadband subscriptions 2018
Access and traffic DSL Cable Fibre Satellite Fixed wireless Other Switzerland 23 14.2 8.8 0 0 0.8 Denmark 14.9 14.3 13.7 0 0.3 0 France 29.1 6.4 7.1 0 0.7 0 Netherlands 15.4 20.1 7.4 0 0 0 Norway 9.2 11.4 20.1 0 0.7 0 Korea 1.3 6.7 33.1 0 0 0 Germany 30.2 9.6 1.3 0 0 0.1 United Kingdom 31.3 7.9 0.8 0 0 0 Belgium 18.6 20.5 0.3 0 0 0 Sweden 6.1 6.6 26.1 0 0.1 0.1 Iceland 18.1 0 20.5 0 0.2 0 Canada 10.9 20.3 5.6 0 1.8 0 Greece 36.8 0 0.1 0 0 0 Luxembourg 20.2 3.7 12.8 0 0 0.2 Portugal 5.9 11.5 16.6 0 2.8 0 Note: OECD; December 2018 Further information regarding this statistic can be found on page 97. Source(s): OECD; ID 60456129 Number of fixed broadband subscriptions per 100 inhabitants in OECD countries as of December 2018, by technology OECD: number of fixed broadband subscriptions per 100 inhabitants 2018, by technology
Access and traffic 36.1% 33.4% 26% 1.9% 0.5% 2.1% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% DSL Cable Modem Fibre Fixed Terrestrial Satellite Other Distributionoffixedbroadbandsubscriptions Note: OECD; December 2018 Further information regarding this statistic can be found on page 98. Source(s): OECD; ID 60459630 Distribution of fixed broadband subscriptions in OECD countries as of December 2018, by technology OECD: distribution of fixed broadband subscriptions 2018, by technology
Access and traffic 0 50 100 150 200 250 300 350 2017 2018 2019* 2020* 2021* 2022* Datavolumeinexabytespermonth Internet video Web, email and data File sharing Online gaming Note: Worldwide; 2017 to 2018; fixed and mobile Further information regarding this statistic can be found on page 99. Source(s): Cisco Systems; ID 26719431 Data volume of global consumer internet traffic from 2017 to 2022, by subsegment (in exabytes per month) Global consumer internet subsegment traffic 2017-2022
Access and traffic 57.7% 17% 7.8% 5.1% 4.6% 2.8% 1% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% Video Web Gaming Social media Content marketplaces File sharing Audio streaming Share of downstream internet traffic Note: Worldwide; October 2018 Further information regarding this statistic can be found on page 100. Source(s): Variety; Sandvine; ID 27173532 Distribution of global downstream internet traffic as of October 2018, by category Leading internet traffic categories worldwide 2018
Access and traffic 48% 5.2% 4.9% 3.5% 2.7% 1.9% 1.8% 1.5% 1.3% 1.3% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% .com .ru .org .net .de .br .uk .in .au .jp Share of global TLD Note: Worldwide; November 2019; data based on top 10 million websites Further information regarding this statistic can be found on page 101. Source(s): W3Techs; ID 26567733 Most popular top-level domains worldwide as of November 2019 Usage of top level domains for websites 2019
Online usage INTERNET USAGE WORLDWIDE
Online usage 75 84 94 110 123 134 152 161 170 181 192 0 50 100 150 200 250 2011 2012 2013 2014 2015 2016 2017 2018 2019* 2020* 2021* Timeinminutes Note: Worldwide; 2011 to 2018 Further information regarding this statistic can be found on page 102. Source(s): Zenith; ID 100945535 Average daily time spent per capita with the internet worldwide from 2011 to 2021 (in minutes) Global daily internet usage per capita 2011-2021
Online usage 43 47 49 47 42 40 42 39 39 38 37 32 36 45 63 81 94 109 122 132 143 155 0 20 40 60 80 100 120 140 160 180 2011 2012 2013 2014 2015 2016 2017 2018 2019* 2020* 2021* Timeinminutes Desktop Mobile Note: Worldwide; 2011 to 2018 Further information regarding this statistic can be found on page 103. Source(s): Zenith; ID 31973236 Daily time spent with the internet per capita worldwide from 2011 to 2021, by device (in minutes) Daily internet usage per capita worldwide 2011-2021, by device
Online usage Amount per minute E-mails sent 188,000,000 Mobile messages sent 41,600,000 Text messages sent 18,100,000 GIFs served by GIPHY 4,800,000 Videos watched by YouTube users 4,500,000 Search queries via Google 3,800,000 Snaps created by Snapchat users 2,100,000 Swipes on Tinder 1,400,000 Facebooks logins 1,000,000 Views on Twitch 1,000,000 Dollars spent online 996,956 Hours of Netflix watched 694,444 Apps downloaded 390,030 Users scrolling on Instagram 347,222 People tweeting 87,500 Note: Worldwide; March 2019 Further information regarding this statistic can be found on page 104. Source(s): Visual Capitalist; ID 19514037 Media usage in an internet minute as of March 2019 Media usage in an online minute 2019
Online usage 91% 90% 87% 86% 85% 85% 83% 65% 61% 54% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% Japan United Kingdom Germany United States Russia Brazil China South Africa India Nigeria Share of respondents Note: Worldwide; January 2018; internet users Further information regarding this statistic can be found on page 105. Source(s): We Are Social; Google Surveys; ID 40850638 Daily internet access of users in selected global online markets as of January 2018 Global daily internet usage frequency 2018
Online usage Social media Search engines Online apps Online advertisments Influences what I purchase online 52% 56% 49% 51% Influences what websites I visit 57% 64% 50% 51% Influences the media sites that I visit 57% 58% 48% 47% Influences the news that I see 60% 60% 48% 45% Influences what applications I use 53% 54% 52% 46% Influences where I go during my day 41% 43% 39% 38% Influences my political point of view 42% 39% 35% 32% Note: Worldwide; December 29, 2017, and March 5, 2018; 22,639; internet users Further information regarding this statistic can be found on page 106. Source(s): CIGI; Ipsos; ID 93380439 Online and offline influence of selected types of online platforms according to internet users worldwide as of March 2018 Online & offline influence of online platforms 2018, by type
Online usage 2,449 2,000 1,600 1,300 1,151 1,000 800 731 517 497 430 382 340 322 316 Facebook YouTube WhatsApp* Facebook Messenger* Weixin / WeChat Instagram* Douyin / Tik Tok QQ QZone Sina Weibo Reddit Snapchat** Twitter** Pinterest Kuaishou Number of active users in millions Note: Worldwide; as of January 25, 2020; social networks and messenger/chat app/voip included Further information regarding this statistic can be found on page 107. Source(s): We Are Social; Various sources (Company data); Hootsuite; DataReportal; ID 27201440 Most popular social networks worldwide as of January 2020, ranked by number of active users (in millions) Global social networks ranked by number of users 2020
Online usage 90 95 101 109 126 135 136 0 20 40 60 80 100 120 140 160 2012 2013 2014 2015 2016 2017 2018 Minutesperday Note: Worldwide; 2012 to 2018; 16-64 years; social media and messaging Further information regarding this statistic can be found on page 108. Source(s): GlobalWebIndex; The Next Web; We Are Social; DataReportal; Hootsuite; ID 43387141 Daily time spent on social networking by internet users worldwide from 2012 to 2018 (in minutes) Daily social media usage worldwide 2012-2018
Online usage 30% 26% 23% 20% 18% 18% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% Asia Pacific Total Latin America Middle East & Africa Europe North America Shareofrespondents Note: Worldwide; Q1 2018; 16-64 years; 109,780; internet users Further information regarding this statistic can be found on page 109. Source(s): GlobalWebIndex; ID 30695542 Share of internet users worldwide who have used a VPN in the past month as of 1st quarter 2018, by region Global VPN usage reach 2018, by region
Online usage 54% 34% 35% 30% 25% 57% 36% 33% 29% 27% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% Access better entertainment content Access social networks, or news services Keep my anonymity while browsing Access sites/files/services at work Communicate with friends/family abroad PC/laptop VPN users Mobile VPN users Share of respondents Note: Worldwide; Q1 2018; 16-64 years; VPN users Further information regarding this statistic can be found on page 110. Source(s): GlobalWebIndex; ID 52933843 Leading motivations for VPN usage worldwide as of 1st quarter 2018, by device Main usage motivations of VPN users worldwide 2018, by device
Mobile internet INTERNET USAGE WORLDWIDE
Mobile internet 61.71% 59.82% 51.98% 48.22% 47.63% 43.52% 35.51% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% Asia Africa Global North America Oceania Europe South America Share of total web page views Note: Worldwide; January 2020; mobile only, excluding tablet traffic Further information regarding this statistic can be found on page 111. Source(s): StatCounter; ID 30652845 Mobile internet traffic as percentage of total web traffic in January 2020, by region Share of mobile internet traffic in global regions 2020
Mobile internet 140.68 192.45 204 0 50 100 150 200 250 2016 2018 2019 Annualappdownloadsinbillions Note: Worldwide; 2016 to 2019; iOS App Store, Google Play and third-party Android stores combined. Downloads are first time downloads only; re-installs and updates are excluded Further information regarding this statistic can be found on page 112. Source(s): App Annie; VentureBeat; ID 27164446 Number of mobile app downloads worldwide from 2016 to 2019 (in billions) Annual number of global mobile app downloads 2016-2019
Mobile internet 0 20 40 60 80 100 120 140 160 180 2017 2018* 2022* SpendinginbillionU.S.dollars APAC EMEA Americas Note: Worldwide; 2017; app store gross consumer spending, excluding m-commerce or in-app advertising Further information regarding this statistic can be found on page 113. Source(s): App Annie; TechCrunch; ID 69510447 Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars) Global gross consumer spend on mobile apps 2017-2022, by region
Mobile internet 18.53 17.63 15.07 12.34 11.28 10.5 10.1 7.72 7.64 6.13 4.76 4.52 4.11 3.99 3.82 0 2 4 6 8 10 12 14 16 18 20 Games - Mid-core Ride-Hail & Taxi Games - Sports Video & Streaming Dating Games - Casual Shopping Games - Casino Communication Food Delivery Travel Booking Marketplace & Classifieds Weather Health Comics Growth Index score Note: Worldwide; 2018; Growth index = number of installs per month / monthly active users (MAU) Further information regarding this statistic can be found on page 114. Source(s): adjust; ID 25109648 Mobile app verticals with the highest install and user base growth in 2018 (Growth Index score) Fastest growing mobile app categories 2018
Mobile internet 52% 59% 54% 48% 43% 42% 38% 43% 39% 36% 28% 30% 29% 17% 23% 22% 19% 19% 18% 16% 12% 12% 11% 11% 11% 10% 10% 6% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% Watching movies/videos online E-mail Using social media sites Reading news Online shopping Downloading software/applications Listening to streaming music/radio Instant messaging/video calling Uploading/sharing content Online banking Online gaming Using online payment systems/wallets Online data storage Visiting adult websites Smartphone Tablet Percentage of respondents Note: Worldwide; H2 2017; 16 years and older; 17,918 Further information regarding this statistic can be found on page 115. Source(s): Kaspersky Lab; ID 24976149 Most popular mobile internet activities according to internet users worldwide as of 2nd half 2017, by device Leading smartphone and tablet activities 2017, by device
Mobile internet 1,600 1,300 1,133 808 314 200 0 200 400 600 800 1000 1200 1400 1600 1800 WhatsApp Facebook Messenger WeChat QQ Mobile Snapchat* Telegram Monthly active users in millions Note: Worldwide; as of October 20, 2019 Further information regarding this statistic can be found on page 116. Source(s): We Are Social; Various sources (Company data); Hootsuite; DataReportal; ID 25874950 Most popular global mobile messenger apps as of October 2019, based on number of monthly active users (in millions) Most popular global mobile messaging apps 2019
Digital commerce INTERNET USAGE WORLDWIDE
Digital commerce 1,336 1,548 1,845 2,382 2,982 3,535 4,206 4,927 5,695 6,542 0 1000 2000 3000 4000 5000 6000 7000 2014 2015 2016 2017 2018 2019 2020* 2021* 2022* 2023* SalesinbillionU.S.dollars Note: Worldwide; 2014 to 2019 Further information regarding this statistic can be found on page 117. Source(s): eMarketer; ID 37904652 Retail e-commerce sales worldwide from 2014 to 2023 (in billion U.S. dollars) Global retail e-commerce sales 2014-2023
Digital commerce 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 2017 2018 2019 2020* 2021* 2022* 2023* E-commercesalesgrowthrate Note: Worldwide; 2014 to 2017 Further information regarding this statistic can be found on page 118. Source(s): eMarketer; ID 28848753 Annual retail e-commerce sales growth worldwide from 2014 to 2023 Retail e-commerce sales growth worldwide 2014-2023
Digital commerce 17.8% 11.1% 11% 10.3% 10.1% 9.9% 9.5% 8.9% 8.6% 7.8% 7.7% 6.8% 6.3% 6.2% 5.7% 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0% 20.0% India Spain China Indonesia Argentina South Africa Saudi Arabia Global Mexico United States France Canada Germany Australia United Kingdom Compound annual growth rate Note: Worldwide; 2019 Further information regarding this statistic can be found on page 119. Source(s): Statista; Statista Digital Market Outlook; ID 22017754 Retail e-commerce sales CAGR forecast in selected countries from 2019 to 2023 Digital Market Outlook: retail e-commerce sales CAGR in selected markets 2019-2023
Digital commerce 80% 69% 66% 64% 64% 59% 58% 58% 57% 55% 52% 51% 51% 47% 45% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% Indonesia Thailand Philippines China Malaysia Vietnam Saudi Arabia Taiwan South Korea India Worldwide UAE Signapore Hong Kong Ireland Share of internet users Note: Worldwide; Q3 2019; 16 to 64 years Further information regarding this statistic can be found on page 120. Source(s): We Are Social; GlobalWebIndex; DataReportal; Hootsuite; ID 28013455 Share of online population who bought something online via mobile device in the past month as of 3rd quarter 2019, by country Mobile commerce reach in selected countries 2019
Digital commerce 132.6 127.77 93.52 87.98 85.72 76.21 66.06 0 20 40 60 80 100 120 140 Macintosh Windows iOS Chrome OS Linux Android Windows Phone Order value in U.S. dollars Note: Worldwide; Q2 2019 Further information regarding this statistic can be found on page 121. Source(s): Monetate; ID 32544556 Average value of global online shopping orders as of 2nd quarter 2019, by platform (in U.S. dollars) Global online shopping order value 2019, by platform
Digital commerce 4.41% 3.67% 3.01% 2.11% 1.81% 1.14% 0.41% 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5% 4.0% 4.5% 5.0% Windows Macintosh Chrome OS iOS Android Windows Phone Linux Conversion rate Note: Worldwide; Q2 2019 Further information regarding this statistic can be found on page 122. Source(s): Monetate; ID 30428057 Conversion rate of online shoppers worldwide as of 2nd quarter 2019, by platform Global online shopper conversion rate 2019, by platform
Digital commerce 5.66 3.19 3.16 2.97 2.46 2.06 1.4 0 1 2 3 4 5 6 Active apparel General apparel Luxury apparel All verticals Footwear Health and beauty Home Average spend per visit in U.S. dollars Note: Worldwide; Q1 2019; per-visit average amount Further information regarding this statistic can be found on page 123. Source(s): Salesforce Research; ID 23928858 Average e-commerce spending per online shopper worldwide per visit as of 1st quarter 2019, by vertical (in U.S. dollars) Global online shopper per visit spend 2019, by vertical
Digital commerce 64% 29% 6% 46% 46% 8% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% Smartphone Desktop Tablet Percentage Traffic share Order share Note: Worldwide; Q1 2019 Further information regarding this statistic can be found on page 124. Source(s): Salesforce Research; ID 56868459 Distribution of retail website visits and orders worldwide as of 1st quarter 2019, by device Global online retail website visits and orders 2019, by device
Digital commerce 41% 14% 9% 8% 7% 7% 5% 4% 2% 2% 2% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% In-store Other online Buy buttons Other mobile transfers P2P transfer Mobile messenger apps QR codes Other in-app payments Smart home device Wearables / contactless Other Share of respondents Note: Worldwide; May 31, 2018 to June 29, 2018; 8,127 Further information regarding this statistic can be found on page 125. Source(s): Visa Inc.; GfK; Bond; ID 24830660 Most popular payment methods for everyday transactions according to internet users worldwide as of June 2018 Distribution of consumer transactions worldwide 2018, by payment channel
Digital awareness INTERNET USAGE WORLDWIDE
Digital awareness 26,826 10,009 8,542 6,775 4,644 2,966 2,367 1,618 1,509 1,406 779 774 705 529 505 United States Germany India France United Kingdom Brazil Australia Spain Italy Poland Portugal South Korea Argentina Turkey Switzerland Amount of user data requests Country Note: Worldwide; H1 2019; Government and federal agency requests for data Further information regarding this statistic can be found on page 126. Source(s): Google; ID 27350162 Number of user data requests issued to Google from federal agencies and governments during 1st half 2019, by country Google user data requests from federal agencies and governments H1 2019, by country
Digital awareness 50,741 22,684 7,721 7,302 5,782 5,683 3,397 2,547 2,237 2,060 1,849 1,847 1,750 1,707 1,163 United States India United Kingdom Germany France Brazil Poland Italy Mexico Turkey Pakistan Canada Argentina Spain Taiwan Number of data requests Country Note: Worldwide; H1 2019; Government and federal agency requests for data Further information regarding this statistic can be found on page 127. Source(s): Facebook; ID 28784563 Number of user data requests issued to Facebook from federal agencies and governments during 1st half 2019, by country Facebook: user data requests from federal agencies & governments H1 2019, by country
Digital awareness 2,120 1,742 658 549 474 458 350 150 132 105 0 500 1000 1500 2000 2500 United States Japan United Kingdom France India Germany Turkey Spain South Korea Brazil User information requests Note: Worldwide; H1 2019 Further information regarding this statistic can be found on page 128. Source(s): Twitter; ID 23486764 Global number of user data requests issued to Twitter from federal agencies and governments during 1st half 2019, by country Twitter: user data requests from federal agencies and governments H1 2019
Digital awareness 65% 63% 61% 54% 53% 48% 44% 39% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% LATAM Middle East/Africa BRICS APAC Total North America G-8 Countries Europe Share of respondents Note: Worldwide; December 21, 2018 to February 10, 2019; 16-64 years; 23,854; internet users Further information regarding this statistic can be found on page 129. Source(s): CIGI; Ipsos; ID 37333865 Share of internet users who are more concerned about their online privacy compared to a year ago as of February 2019, by region Global opinion on concern about online privacy 2019, by region
Digital awareness 81% 78% 77% 76% 74% 74% 74% 72% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% BRICS LATAM APAC North America Middle East/Africa Total G-8 Countries Europe Share of respondents who are a great deal/somewhat more concerned Note: Worldwide; December 21, 2018 to February 10, 2019; 16-64 years; 14,164; internet users Further information regarding this statistic can be found on page 130. Source(s): CIGI; Ipsos; ID 37346066 Share of internet users who are increasingly concerned about their online privacy due to internet companies as of February 2019, by region Global concern about internet companies and online privacy 2019, by region
Digital awareness 80% 80% 79% 77% 76% 75% 74% 72% 72% 70% 70% 67% 67% 66% 65% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% United States Hong Kong India Russia Nigeria Mexico South Africa Indonesia Turkey Brazil Great Britain Pakistan Poland Total Germany Share of respondents who are a great deal/somewhat more concerned Note: Worldwide; December 21, 2018 to February 10, 2019; 16-64 years; 12,899; internet users Further information regarding this statistic can be found on page 131. Source(s): CIGI; Ipsos; ID 37390067 Share of internet users who are increasingly concerned about their online privacy due to their own government as of February 2019, by country Global concern about national government and online privacy 2019, by country
Digital awareness Very aware Somewhat aware [Net] aware Total 7% 37% 44% India 18% 42% 60% Germany 8% 51% 59% Egypt 15% 42% 57% Great Britain 9% 48% 57% Mexico 7% 49% 55% Italy 6% 47% 53% Sweden 9% 44% 53% Russia 7% 43% 50% China 10% 36% 46% Indonesia 7% 39% 46% Hong Kong (China) 2% 41% 43% Turkey 5% 38% 43% South Africa 9% 32% 41% Poland 6% 34% 40% Note: Worldwide; December 21, 2018 to February 10, 2019; 16-64 years; 21,203 Further information regarding this statistic can be found on page 132. Source(s): Ipsos; CIGI; ID 101527768 Share of internet users worldwide who are aware of their country's data protection and privacy rules as of February 2019, by country Global data protection and privacy rule awareness 2019, by country
Digital awareness 68% 49% 70% 62% 55% 61% 51% 52% 56% 61% 63% 75% 61% 61% 86% 89% 87% 91% 80% 78% 87% 73% 84% 91% 66% 80% 92% 83% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% Australia Brazil Canada China France Germany Hong Kong Italy Japan Mexico Netherlands New Zealand Taiwan Total Accept certain privacy risks due to convenience Concerned about privacy Share of respondents who strongly agree/somewhat agree Note: Worldwide; October 9 to 30, 2018; 18 years and older; 16,000 Further information regarding this statistic can be found on page 133. Source(s): Symantec (Norton); Harris Poll; ID 102395269 Share of internet users who are concerned about risks to their online privacy vs. their willingness to accept certain risks to their online privacy to make their life more convenient as of October 2018, by country Global concern about internet privacy risk vs. convenience 2018, by country
References INTERNET USAGE WORLDWIDE
References71 Source and methodology information Source(s) We Are Social; DataReportal; Hootsuite Conducted by DataReportal Survey period January 2020 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by We Are Social; DataReportal; Hootsuite Publication date January 2020 Original source Digital 2020: Global digital overview, pages 8, 45 and 77 Website URL visit the website Back to statistic Notes: n.a. Global digital population as of January 2020 (in billions) Worldwide digital population as of January 2020
References72 Source and methodology information Source(s) ITU Conducted by ITU Survey period 2005 to 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by ITU Publication date November 2019 Original source Key 2005-2019 ICT Data for the World Website URL visit the website Back to statistic Notes: *Estimate Number of internet users worldwide from 2005 to 2019 (in millions) Global number of internet users 2005-2019
References73 Source and methodology information Source(s) Internet World Stats Conducted by Internet World Stats Survey period December 2009, June 2010, December 2011, June 2012, December 2013, June 2015, June 2016, June 2017, June 2018, June 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by Internet World Stats Publication date October 2019 Original source internetworldstats.com Website URL visit the website Back to statistic Notes: No 2014 data available. Number of internet users worldwide from 2009 to 2019, by region (in millions) Number of worldwide internet users 2009-2019, by region
References74 Source and methodology information Source(s) Internet World Stats; We Are Social; Wikipedia; Internet Live Stats; Hootsuite; DataReportal Conducted by Internet World Stats; Wikipedia; Internet Live Stats; DataReportal Survey period January 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by We Are Social; Hootsuite; DataReportal Publication date January 2019 Original source Digital 2019: Global digital overview, page 34 Website URL visit the website Back to statistic Notes: n.a. Number of worldwide internet users as of January 2019, by region (in millions) Number of internet users worldwide 2019, by region
References75 Source and methodology information Source(s) We Are Social; DataReportal; Hootsuite; ITU; GlobalWebIndex; GSMA Intelligence; APJII; Kepios Conducted by DataReportal; ITU; GlobalWebIndex; GSMA Intelligence; APJII; Kepios Survey period January 2020 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by We Are Social; DataReportal; Hootsuite Publication date January 2020 Original source Digital 2020: Global digital overview, page 35 Website URL visit the website Back to statistic Notes: n.a. Global internet penetration rate as of January 2020, by region Internet penetration rate worldwide 2020, by region
References76 Source and methodology information Source(s) Internet World Stats; ITU Conducted by Internet World Stats; ITU Survey period June 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by Internet World Stats Publication date November 2019 Original source internetworldstats.com Website URL visit the website Back to statistic Notes: n.a. Countries with the highest number of internet users as of June 2019 (in millions) Countries with the highest number of internet users 2019
References77 Source and methodology information Source(s) DataReportal; We Are Social; Hootsuite Conducted by DataReportal Survey period January 2020 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics based on internet penetration in countries / territories with population over 50,000 Published by DataReportal; We Are Social; Hootsuite Publication date January 2020 Original source Digital 2020: Global digital overview, page 38 Website URL visit the website Back to statistic Notes: n.a. Countries with the highest internet penetration rate as of January 2020 Leading online markets based on penetration rate 2020
References78 Source and methodology information Source(s) Hootsuite; We Are Social; DataReportal Conducted by DataReportal Survey period January 2020 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics based on internet penetration in countries / territories with population over 50,000 Published by Hootsuite; We Are Social; DataReportal Publication date January 2020 Original source Digital 2020: Global digital overview, page 38 Website URL visit the website Back to statistic Notes: *As of January 2020, the internet remains blocked in North Korea. Countries with the lowest internet penetration rate as of January 2020 Trailing online markets based on penetration rate 2020
References79 Source and methodology information Source(s) DataReportal; Hootsuite; We Are Social Conducted by DataReportal Survey period January 2020 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics based on y-o-y percentage change in internet users in countries / territories with populations over 50,000 Published by DataReportal; Hootsuite; We Are Social Publication date January 2020 Original source Digital 2020: Global digital overview, page 39 Website URL visit the website Back to statistic Notes: n.a. Fastest growing online populations based on relative year-on-year user growth as of January 2020 Fastest growing internet populations 2020
References80 Source and methodology information Source(s) ITU Conducted by ITU Survey period 2005 to 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by ITU Publication date November 2019 Original source Key 2005-2019 ICT Data for the World Website URL visit the website Back to statistic Notes: * Estimate Percentage of global population accessing the internet from 2005 to 2019, by market maturity Global internet access rate 2005-2019
References81 Source and methodology information Source(s) ITU Conducted by ITU Survey period 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by ITU Publication date November 2019 Original source Facts and Figures 2019, page 2 Website URL visit the website Back to statistic Notes: * CIS = Commonwealth and independent states **LDCs = Least developed countries Figures are estimates. Percentage of individuals using the internet worldwide in 2019 by region Individuals using the internet worldwide 2019, by region
References82 Source and methodology information Source(s) Statista; Statista Digital Market Outlook Conducted by Statista Digital Market Outlook Survey period 2018 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics including mobile Published by Statista Publication date February 2019 Original source Digital Market Outlook Website URL visit the website Back to statistic Notes: *Forecast Individuals who access the internet via any device at least once per month. Number of internet users in selected countries in 2018 (in millions) Number of internet users worldwide 2018, by country
References83 Source and methodology information Source(s) We Are Social; Internet World Stats; US Census Bureau; GSMA Conducted by We Are Social Survey period January 2019 Region(s) APAC Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by We Are Social Publication date January 2019 Original source Digital in 2019 Website URL visit the website Back to statistic Notes: Data found from various country reports in the Digital in 2019 reports. Number of internet users in selected countries in the Asia-Pacific region as of January 2019, by country (in millions) Number of internet users in selected Asia-Pacific countries 2019
References84 Source and methodology information Source(s) We Are Social; Hootsuite; DataReportal Conducted by DataReportal; Various sources Survey period January 2020 Region(s) Central and South America, Mexico Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by We Are Social; Hootsuite; DataReportal Publication date January 2020 Original source datareportal.com Website URL visit the website Back to statistic Notes: Figures have been rounded. Number of internet users in selected Latin American countries as of January 2020 (in millions) Latin America: internet users 2020, by country
References85 Source and methodology information Source(s) Internet World Stats; ITU Conducted by Internet World Stats; ITU Survey period June 2019 Region(s) Africa Number of respondents n.a. Age group n.a. Special characteristics includes access via fixed and mobile connections Published by Internet World Stats Publication date November 2019 Original source internetworldstats.com Website URL visit the website Back to statistic Notes: n.a. Number of internet users in selected countries in Africa as of June 2019, by country (in millions) Africa: number of internet users in selected countries 2019
References86 Source and methodology information Source(s) ITU Conducted by ITU Survey period 2016 Region(s) MENA Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by ITU Publication date July 2017 Original source itu.int Website URL visit the website Back to statistic Notes: n.a. Internet penetration rate of selected countries in the Middle East in 2016 Online penetration in selected countries in the Middle East 2016
References87 Source and methodology information Source(s) ITU Conducted by ITU Survey period 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by ITU Publication date November 2019 Original source Facts and Figures 2019. page 2 and 3 Website URL visit the website Back to statistic Notes: All values are estimates. Internet usage rate worldwide in 2019, by gender and market maturity Global internet usage rate 2019, by gender and market maturity
References88 Source and methodology information Source(s) Internet World Stats; Nielsen; ITU; GfK Conducted by Internet World Stats; Nielsen; ITU; GfK Survey period as of April 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics Internet users who speak the respective language Published by Internet World Stats Publication date May 2019 Original source internetworldstats.com Website URL visit the website Back to statistic Notes: The source assigned only one language per person in order to have all the language totals add up to the total world population (zero-sum approach). No adjustments have been made for infants or illiteracy in the Internet penetration rate calculations. Most common languages used on the internet as of April 2019, by share of internet users Most common languages used on the internet 2019
References89 Source and methodology information Source(s) Bond; S&P Capital IQ Conducted by S&P Capital IQ Survey period June 7, 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by Bond Publication date June 2019 Original source Internet Trends 2019 Website URL visit the website Back to statistic Notes: n.a. Market capitalization of the largest internet companies worldwide as of June 2019 (in billion U.S. dollars) Market value of the largest internet companies worldwide 2019
References90 Source and methodology information Source(s) ITU Conducted by ITU Survey period 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics Excluding mobile broadband, fixed/wired connections only Published by ITU Publication date November 2019 Original source Key 2005-2019 ICT Data for the World Website URL visit the website Back to statistic Notes: *Estimate Fixed broadband internet subscription rate in 2019, by region Fixed broadband internet subscription rate 2019, by region
References91 Source and methodology information Source(s) ITU Conducted by ITU Survey period 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics Excluding fixed broadband, mobile connections only Published by ITU Publication date November 2019 Original source Key 2005-2019 ICT Data for the World Website URL visit the website Back to statistic Notes: *Estimates Mobile broadband internet subscription rate in 2019, by region Mobile broadband internet subscription rate 2019, by region
References92 Source and methodology information Source(s) Speedtest Conducted by Speedtest Survey period January 2020 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by Speedtest Publication date February 2020 Original source speedtest.net Website URL visit the website Back to statistic Notes: n.a. Countries with the fastest average fixed broadband internet speeds as of January 2020 (in Mbps) Countries with the fastest average fixed broadband internet speed 2020
References93 Source and methodology information Source(s) Speedtest Conducted by Speedtest Survey period January 2020 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by Speedtest Publication date February 2020 Original source speedtest.net Website URL visit the website Back to statistic Notes: n.a. Countries with the fastest average mobile internet speeds as of January 2020 (in Mbps) Countries with the fastest average mobile internet speed 2020
References94 Source and methodology information Source(s) ITU Conducted by ITU Survey period 2005 to 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics Excluding mobile broadband, fixed/wired connections only Published by ITU Publication date November 2019 Original source Key 2005-2019 ICT Data for the World Website URL visit the website Back to statistic Notes: *Estimate Number of fixed broadband internet subscriptions worldwide from 2005 to 2019 (in millions) Number of fixed broadband internet subscriptions worldwide 2005-2019
References95 Source and methodology information Source(s) ITU Conducted by ITU Survey period 2017 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by ITU Publication date September 2018 Original source The State of Broadband 2018, page 82 and 83 Website URL visit the website Back to statistic Notes: n.a. Leading countries with the most mobile broadband subscriptions per 100 inhabitants in 2017 Mobile broadband subscriptions per 100 inhabitants in 2017, by country
References96 Source and methodology information Source(s) OECD Conducted by OECD Survey period December 2018 Region(s) OECD Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by OECD Publication date July 2019 Original source oecd.org Website URL visit the website Back to statistic Notes: Australia: Data reported for December 2018 and onwards is being collected by a new entity using a different methodology. Figures reported from December 2018 comprise a series break and are incomparable with previous data for any broadband measures Australia reports to the OECD. Data for Canada, Switzerland and United States are preliminary. Number of fixed broadband subscriptions in OECD countries as of December 2018 (in millions) OECD: number of fixed broadband subscriptions 2018
References97 Source and methodology information Source(s) OECD Conducted by OECD Survey period December 2018 Region(s) OECD Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by OECD Publication date July 2019 Original source oecd.org Website URL visit the website Back to statistic Notes: Australia: Data reported for December 2018 and onwards is being collected by a new entity using a different methodology. Figures reported from December 2018 comprise a series break and are incomparable with previous data for any broadband measures Australia reports to the OECD.Data for Canada, Switzerland and United States are preliminary Canada: Fixed wireless includes Satellite.France: Cable data includes VDSL2 and fixed 4G solutionsItaly: Terrestrial fixed wireless data includes WiMax lines; Other includes vDSL services Number of fixed broadband subscriptions per 100 inhabitants in OECD countries as of December 2018, by technology OECD: number of fixed broadband subscriptions per 100 inhabitants 2018, by technology
References98 Source and methodology information Source(s) OECD Conducted by OECD Survey period December 2018 Region(s) OECD Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by OECD Publication date July 2019 Original source oecd.org Website URL visit the website Back to statistic Notes: Distribution based on 418 million total fixed broadband subscriptions across all OECD countries. Distribution of fixed broadband subscriptions in OECD countries as of December 2018, by technology OECD: distribution of fixed broadband subscriptions 2018, by technology
References99 Source and methodology information Source(s) Cisco Systems Conducted by Cisco Systems Survey period 2017 to 2018 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics fixed and mobile Published by Cisco Systems Publication date February 2019 Original source Cisco Visual Networking Index 2018, page 35 Website URL visit the website Back to statistic Notes: *Forecast Web, email, and data: Includes web, email, instant messaging, and other data traffic (excludes file sharing) File sharing: Includes peer-to-peer traffic from all recognized P2P systems such as BitTorrent and eDonkey, as well as traffic from web-based file-sharing systems Gaming: Includes casual online gaming, networked console gaming, and multiplayer virtual-world gaming Internet video: Includes short-form Internet video (for example, YouTube), long-form Internet video (for example, Hulu), live Internet video, Internet-video-to- TV (for example, Netflix through Roku), online video purchases and rentals, webcam viewing, and web-based video monitoring (excludes P2P video file downloads) Data volume of global consumer internet traffic from 2017 to 2022, by subsegment (in exabytes per month) Global consumer internet subsegment traffic 2017-2022
References100 Source and methodology information Source(s) Variety; Sandvine Conducted by Sandvine Survey period October 2018 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by Variety Publication date October 2018 Original source variety.com Website URL visit the website Back to statistic Notes: n.a. Distribution of global downstream internet traffic as of October 2018, by category Leading internet traffic categories worldwide 2018
References101 Source and methodology information Source(s) W3Techs Conducted by W3Techs Survey period November 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics data based on top 10 million websites Published by W3Techs Publication date November 2019 Original source w3techs.com Website URL visit the website Back to statistic Notes: n.a. Most popular top-level domains worldwide as of November 2019 Usage of top level domains for websites 2019
References102 Source and methodology information Source(s) Zenith Conducted by Zenith Survey period 2011 to 2018 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by Zenith Publication date June 2019 Original source Media Consumption Forecasts 2019 Website URL visit the website Back to statistic Notes: * Forecast Average daily time spent per capita with the internet worldwide from 2011 to 2021 (in minutes) Global daily internet usage per capita 2011-2021
References103 Source and methodology information Source(s) Zenith Conducted by Zenith Survey period 2011 to 2018 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by Zenith Publication date June 2019 Original source Media Consumption Forecasts 2019 Website URL visit the website Back to statistic Notes: *Forecast Daily time spent with the internet per capita worldwide from 2011 to 2021, by device (in minutes) Daily internet usage per capita worldwide 2011-2021, by device
References104 Source and methodology information Source(s) Visual Capitalist Conducted by Visual Capitalist Survey period March 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by Visual Capitalist Publication date March 2019 Original source visualcapitalist.com Website URL visit the website Back to statistic Notes: n.a. Media usage in an internet minute as of March 2019 Media usage in an online minute 2019
References105 Source and methodology information Source(s) We Are Social; Google Surveys Conducted by We Are Social; Google Surveys Survey period January 2018 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics internet users Published by We Are Social Publication date January 2018 Original source Digital in 2018: Southern Africa Website URL visit the website Back to statistic Notes: How often internet users access the internet for personal reasons on any device Daily internet access of users in selected global online markets as of January 2018 Global daily internet usage frequency 2018
References106 Source and methodology information Source(s) CIGI; Ipsos Conducted by CIGI; Ipsos Survey period December 29, 2017, and March 5, 2018 Region(s) Worldwide Number of respondents 22,639 Age group 16-64 years Special characteristics internet users Published by CIGI Publication date May 2018 Original source 2018 CIGI-Ipsos Global Survey on Internet Security and Trust - Part 3, page 5 Website URL visit the website Back to statistic Notes: Q22/23/24/25 [Summary - TOP2BOX (STRONGLY/ SOMEWHAT AGREE)] To what extent do agree or disagree that xxx influences your online behaviour in the following ways: Online and offline influence of selected types of online platforms according to internet users worldwide as of March 2018 Online & offline influence of online platforms 2018, by type
References107 Source and methodology information Source(s) We Are Social; Various sources (Company data); Hootsuite; DataReportal Conducted by Various sources (Company data); DataReportal Survey period as of January 25, 2020 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics social networks and messenger/chat app/voip included Published by We Are Social; Hootsuite; DataReportal Publication date January 2020 Original source Digital 2020: Global digital overview, page 95 Website URL visit the website Back to statistic Notes: *Platforms have not published updated user figures in the past 12 months, figures may be out of date and less reliable **These platforms do not publish MAU data, user figures from third-party reports Most popular social networks worldwide as of January 2020, ranked by number of active users (in millions) Global social networks ranked by number of users 2020
References108 Source and methodology information Source(s) GlobalWebIndex; The Next Web; We Are Social; DataReportal; Hootsuite Conducted by GlobalWebIndex; DataReportal Survey period 2012 to 2018 Region(s) Worldwide Number of respondents n.a. Age group 16-64 years Special characteristics social media and messaging Published by GlobalWebIndex; The Next Web; We Are Social; DataReportal; Hootsuite Publication date January 2019 Original source thenextweb.com Website URL visit the website Back to statistic Notes: Original question: Roughly how many hours do you spend engaging with/connected to social networks or services during a typical day? Figures were converted to minutes. Data regarding 2012 to 2017 from previous publications Daily time spent on social networking by internet users worldwide from 2012 to 2018 (in minutes) Daily social media usage worldwide 2012-2018
References109 Source and methodology information Source(s) GlobalWebIndex Conducted by GlobalWebIndex Survey period Q1 2018 Region(s) Worldwide Number of respondents 109,780 Age group 16-64 years Special characteristics internet users Published by GlobalWebIndex Publication date July 2018 Original source globalwebindex.com Website URL visit the website Back to statistic Notes: n.a. Share of internet users worldwide who have used a VPN in the past month as of 1st quarter 2018, by region Global VPN usage reach 2018, by region
References110 Source and methodology information Source(s) GlobalWebIndex Conducted by GlobalWebIndex Survey period Q1 2018 Region(s) Worldwide Number of respondents n.a. Age group 16-64 years Special characteristics VPN users Published by GlobalWebIndex Publication date July 2018 Original source globalwebindex.com Website URL visit the website Back to statistic Notes: 33,405 PC VPN users; 25,106 mobile VPN users Leading motivations for VPN usage worldwide as of 1st quarter 2018, by device Main usage motivations of VPN users worldwide 2018, by device
References111 Source and methodology information Source(s) StatCounter Conducted by StatCounter Survey period January 2020 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics mobile only, excluding tablet traffic Published by StatCounter Publication date February 2020 Original source statcounter.com Website URL visit the website Back to statistic Notes: n.a. Mobile internet traffic as percentage of total web traffic in January 2020, by region Share of mobile internet traffic in global regions 2020
References112 Source and methodology information Source(s) App Annie; VentureBeat Conducted by App Annie Survey period 2016 to 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics iOS App Store, Google Play and third-party Android stores combined. Downloads are first time downloads only; re-installs and updates are excluded Published by App Annie; VentureBeat Publication date January 2020 Original source venturebeat.com Website URL visit the website Back to statistic Notes: Figures were calculated by Statista on the basis of data provided by the source Number of mobile app downloads worldwide from 2016 to 2019 (in billions) Annual number of global mobile app downloads 2016-2019
References113 Source and methodology information Source(s) App Annie; TechCrunch Conducted by App Annie Survey period 2017 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics app store gross consumer spending, excluding m-commerce or in-app advertising Published by App Annie; TechCrunch Publication date May 2018 Original source techcrunch.com Website URL visit the website Back to statistic Notes: n.a. Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars) Global gross consumer spend on mobile apps 2017-2022, by region
References114 Source and methodology information Source(s) adjust Conducted by adjust Survey period 2018 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics Growth index = number of installs per month / monthly active users (MAU) Published by adjust Publication date May 2019 Original source Adjust Global App Trends 2019, page 11 Website URL visit the website Back to statistic Notes: Data is based on adjust's Growth Index. The source defines its Growth Index as follows: "To define growth, we took the number of installs per month and divided them by monthly active users (known as MAU) for each vertical and country in our dataset. This tells us the rate of growth that apps receive from installs against their monthly active user base. The more users that install in relation to the MAU, the higher the score. Payment apps and Tools were not included in this sample." Mobile app verticals with the highest install and user base growth in 2018 (Growth Index score) Fastest growing mobile app categories 2018
References115 Source and methodology information Source(s) Kaspersky Lab Conducted by Kaspersky Lab Survey period H2 2017 Region(s) Worldwide Number of respondents 17,918 Age group 16 years and older Special characteristics n.a. Published by Kaspersky Lab Publication date April 2018 Original source Kaspersky Cybersecurity Index H2 2017 Website URL visit the website Back to statistic Notes: What activities people perform on their personal devices, when they are online Most popular mobile internet activities according to internet users worldwide as of 2nd half 2017, by device Leading smartphone and tablet activities 2017, by device
References116 Source and methodology information Source(s) We Are Social; Various sources (Company data); Hootsuite; DataReportal Conducted by Various sources (Company data); DataReportal Survey period as of October 20, 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by We Are Social; Hootsuite; DataReportal Publication date October 2019 Original source Digital 2019: Q4 Global Digital Statshot, page 24 Website URL visit the website Back to statistic Notes: *Registered users All values are the last reported figures. Telegram figures from company blog. Most popular global mobile messenger apps as of October 2019, based on number of monthly active users (in millions) Most popular global mobile messaging apps 2019
References117 Source and methodology information Source(s) eMarketer Conducted by eMarketer Survey period 2014 to 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by eMarketer Publication date June 2019 Original source emarketer.com Website URL visit the website Back to statistic Notes: * Forecast. Includes products or services ordered using the internet via any device, regardless of the method of payment or fulfillment; excludes travel and event tickets. 2014 to 2016 data from earlier reporting Retail e-commerce sales worldwide from 2014 to 2023 (in billion U.S. dollars) Global retail e-commerce sales 2014-2023
References118 Source and methodology information Source(s) eMarketer Conducted by eMarketer Survey period 2014 to 2017 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by eMarketer Publication date June 2019 Original source emarketer.com Website URL visit the website Back to statistic Notes: * Forecast. Includes products and services ordered using the internet via any device, regardless of the method of payment or fulfillment, numbers may not add up in total due to rounding. Excluding event tickets. Annual retail e-commerce sales growth worldwide from 2014 to 2023 Retail e-commerce sales growth worldwide 2014-2023
References119 Source and methodology information Source(s) Statista; Statista Digital Market Outlook Conducted by Statista Digital Market Outlook Survey period 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by Statista Publication date May 2019 Original source Statista Digital Market Outlook Website URL visit the website Back to statistic Notes: The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (reCommerce and C2C). The eCommerce market considers the following product categories: "Clothes & shoes", "Consumer electronics & physical media", "Food, cosmetics & pharmaceuticals", "Furniture & home appliances" and "Special Interest". Further information on methodology can be found here. Retail e-commerce sales CAGR forecast in selected countries from 2019 to 2023 Digital Market Outlook: retail e-commerce sales CAGR in selected markets 2019-2023
References120 Source and methodology information Source(s) We Are Social; GlobalWebIndex; DataReportal; Hootsuite Conducted by GlobalWebIndex; DataReportal Survey period Q3 2019 Region(s) Worldwide Number of respondents n.a. Age group 16 to 64 years Special characteristics n.a. Published by We Are Social; DataReportal; Hootsuite Publication date January 2020 Original source Digital 2020: Global digital overview, page 213 Website URL visit the website Back to statistic Notes: n.a. Share of online population who bought something online via mobile device in the past month as of 3rd quarter 2019, by country Mobile commerce reach in selected countries 2019
References121 Source and methodology information Source(s) Monetate Conducted by Monetate Survey period Q2 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by Monetate Publication date November 2019 Original source Monetate EQ2 2019, page 5 Website URL visit the website Back to statistic Notes: n.a. Average value of global online shopping orders as of 2nd quarter 2019, by platform (in U.S. dollars) Global online shopping order value 2019, by platform
References122 Source and methodology information Source(s) Monetate Conducted by Monetate Survey period Q2 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by Monetate Publication date November 2019 Original source Monetate EQ2 2019, page 15 Website URL visit the website Back to statistic Notes: Region is presumed. Conversion rate of online shoppers worldwide as of 2nd quarter 2019, by platform Global online shopper conversion rate 2019, by platform
References123 Source and methodology information Source(s) Salesforce Research Conducted by Salesforce Research Survey period Q1 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics per-visit average amount Published by Salesforce Research Publication date May 2019 Original source Shopping Index Q1 2019 Website URL visit the website Back to statistic Notes: Data is based on 1.4 billion visits from 500+ million shoppers to 1,045 digital commerce sites in 37 countries. Average e-commerce spending per online shopper worldwide per visit as of 1st quarter 2019, by vertical (in U.S. dollars) Global online shopper per visit spend 2019, by vertical
References124 Source and methodology information Source(s) Salesforce Research Conducted by Salesforce Research Survey period Q1 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by Salesforce Research Publication date May 2019 Original source Salesforce Shopping Index Q1 2019 Website URL visit the website Back to statistic Notes: Data is based on 1.4 billion visits from 500+ million shoppers to 1,045 digital commerce sites in 37 countries. Values may not add up to 100 percent due to rounding. Distribution of retail website visits and orders worldwide as of 1st quarter 2019, by device Global online retail website visits and orders 2019, by device
References125 Source and methodology information Source(s) Visa Inc.; GfK; Bond Conducted by Visa Inc.; GfK Survey period May 31, 2018 to June 29, 2018 Region(s) Worldwide Number of respondents 8,127 Age group n.a. Special characteristics n.a. Published by Bond Publication date June 2019 Original source Internet Trends 2019, page 120 Website URL visit the website Back to statistic Notes: Full question was ´Please think about the payments you make for everyday transactions (excluding rent, mortgage, or other larger, infrequent payments). Thinking of your past 10 everyday transactions, how many were made in each of the following ways?` Most popular payment methods for everyday transactions according to internet users worldwide as of June 2018 Distribution of consumer transactions worldwide 2018, by payment channel
References126 Source and methodology information Source(s) Google Conducted by Google Survey period H1 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics Government and federal agency requests for data Published by Google Publication date October 2019 Original source google.com Website URL visit the website Back to statistic Notes: Data reflects the number of law enforcement agency requests for information Google receive at Google and YouTube. Includes subpoenas, search warrants, other court orders, emergency disclosure requests, pen register orders, and wiretap orders. Excludes preservation requests. Number of user data requests issued to Google from federal agencies and governments during 1st half 2019, by country Google user data requests from federal agencies and governments H1 2019, by country
References127 Source and methodology information Source(s) Facebook Conducted by Facebook Survey period H1 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics Government and federal agency requests for data Published by Facebook Publication date November 2019 Original source facebook.com Website URL visit the website Back to statistic Notes: n.a. Number of user data requests issued to Facebook from federal agencies and governments during 1st half 2019, by country Facebook: user data requests from federal agencies & governments H1 2019, by country
References128 Source and methodology information Source(s) Twitter Conducted by Twitter Survey period H1 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by Twitter Publication date October 2019 Original source transparency.twitter.com Website URL visit the website Back to statistic Notes: n.a. Global number of user data requests issued to Twitter from federal agencies and governments during 1st half 2019, by country Twitter: user data requests from federal agencies and governments H1 2019
References129 Source and methodology information Source(s) CIGI; Ipsos Conducted by CIGI; Ipsos Survey period December 21, 2018 to February 10, 2019 Region(s) Worldwide Number of respondents 23,854 Age group 16-64 years Special characteristics internet users Published by CIGI Publication date June 2019 Original source 2019 CIGI-Ipsos Global Survey on Internet Security and Trust - Parts 1 & 2, page 12 Website URL visit the website Back to statistic Notes: Original question: How concerned are you about your online privacy compared to one year ago? - Much more concerned / somewhat more concerned Share of internet users who are more concerned about their online privacy compared to a year ago as of February 2019, by region Global opinion on concern about online privacy 2019, by region
References130 Source and methodology information Source(s) CIGI; Ipsos Conducted by CIGI; Ipsos Survey period December 21, 2018 to February 10, 2019 Region(s) Worldwide Number of respondents 14,164 Age group 16-64 years Special characteristics internet users Published by CIGI Publication date June 2019 Original source 2019 CIGI-Ipsos Global Survey on Internet Security and Trust - Parts 1 & 2, page 36 Website URL visit the website Back to statistic Notes: Q2. To what extent have the following sources contributed to your being more concerned than last year about your online privacy? [Internet companies] Base: Much/ Somewhat More Concerned About Online Privacy Share of internet users who are increasingly concerned about their online privacy due to internet companies as of February 2019, by region Global concern about internet companies and online privacy 2019, by region
References131 Source and methodology information Source(s) CIGI; Ipsos Conducted by CIGI; Ipsos Survey period December 21, 2018 to February 10, 2019 Region(s) Worldwide Number of respondents 12,899 Age group 16-64 years Special characteristics internet users Published by CIGI Publication date June 2019 Original source 2019 CIGI-Ipsos Global Survey on Internet Security and Trust - Parts 1 & 2, page 27 Website URL visit the website Back to statistic Notes: Q2. To what extent have the following sources contributed to your being more concerned than last year about your online privacy? [Your Government] Base: Much/ Somewhat More Concerned About Online Privacy; Not asked in Egypt and China Share of internet users who are increasingly concerned about their online privacy due to their own government as of February 2019, by country Global concern about national government and online privacy 2019, by country
References132 Source and methodology information Source(s) Ipsos; CIGI Conducted by Ipsos; CIGI Survey period December 21, 2018 to February 10, 2019 Region(s) Worldwide Number of respondents 21,203 Age group 16-64 years Special characteristics n.a. Published by CIGI Publication date June 2019 Original source 2019 CIGI-Ipsos Global Survey on Internet Security and Trust - Part 6, page 8 Website URL visit the website Back to statistic Notes: Q35. How aware are you of your economy`s data protection and privacy rules? Not asked in Kenya, Nigeria, Pakistan, and Tunisia Values may not add up to total due to rounding. Share of internet users worldwide who are aware of their country's data protection and privacy rules as of February 2019, by country Global data protection and privacy rule awareness 2019, by country
References133 Source and methodology information Source(s) Symantec (Norton); Harris Poll Conducted by Harris Poll Survey period October 9 to 30, 2018 Region(s) Worldwide Number of respondents 16,000 Age group 18 years and older Special characteristics n.a. Published by Symantec (Norton) Publication date March 2019 Original source 2018 Norton LifeLock Cyber Safety Insights Report, page 9 Website URL visit the website Back to statistic Notes: Original statement: I am concerned about my privacy. - Strongly agree / Somewhat agree I accept certain risks to my online privacy to make my life more convenient. - Strongly agree / Somewhat agree Share of internet users who are concerned about risks to their online privacy vs. their willingness to accept certain risks to their online privacy to make their life more convenient as of October 2018, by country Global concern about internet privacy risk vs. convenience 2018, by country

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Study id12322 global-internet-usage-statista-dossier

  • 2. Table of Contents INTERNET USAGE WORLDWIDE
  • 3. Table of Contents 01 Online users 02Worldwide digital population as of January 2020 03Global number of internet users 2005-2019 04Number of worldwide internet users 2009-2019, by region 05Number of internet users worldwide 2019, by region 06Internet penetration rate worldwide 2020, by region 07Countries with the highest number of internet users 2019 08Leading online markets based on penetration rate 2020 09Trailing online markets based on penetration rate 2020 10Fastest growing internet populations 2020 11Global internet access rate 2005-2019 12Individuals using the internet worldwide 2019, by region 13Number of internet users worldwide 2018, by country 14Number of internet users in selected Asia-Pacific countries 2019 15Latin America: internet users 2020, by country
  • 4. Table of Contents 16Africa: number of internet users in selected countries 2019 17Online penetration in selected countries in the Middle East 2016 18Global internet usage rate 2019, by gender and market maturity 19Most common languages used on the internet 2019 20Market value of the largest internet companies worldwide 2019 02 Access and traffic 22Fixed broadband internet subscription rate 2019, by region 23Mobile broadband internet subscription rate 2019, by region 24Countries with the fastest average fixed broadband internet speed 2020 25Countries with the fastest average mobile internet speed 2020 26Number of fixed broadband internet subscriptions worldwide 2005-2019 27Mobile broadband subscriptions per 100 inhabitants in 2017, by country 28OECD: number of fixed broadband subscriptions 2018 29OECD: number of fixed broadband subscriptions per 100 inhabitants 2018, by technology
  • 5. Table of Contents 30OECD: distribution of fixed broadband subscriptions 2018, by technology 31Global consumer internet subsegment traffic 2017-2022 32Leading internet traffic categories worldwide 2018 33Usage of top level domains for websites 2019 03 Online usage 35Global daily internet usage per capita 2011-2021 36Daily internet usage per capita worldwide 2011-2021, by device 37Media usage in an online minute 2019 38Global daily internet usage frequency 2018 39Online & offline influence of online platforms 2018, by type 40Global social networks ranked by number of users 2020 41Daily social media usage worldwide 2012-2018 42Global VPN usage reach 2018, by region 43Main usage motivations of VPN users worldwide 2018, by device
  • 6. Table of Contents 04 Mobile internet 45Share of mobile internet traffic in global regions 2020 46Annual number of global mobile app downloads 2016-2019 47Global gross consumer spend on mobile apps 2017-2022, by region 48Fastest growing mobile app categories 2018 49Leading smartphone and tablet activities 2017, by device 50Most popular global mobile messaging apps 2019 05 Digital commerce 52Global retail e-commerce sales 2014-2023 53Retail e-commerce sales growth worldwide 2014-2023 54Digital Market Outlook: retail e-commerce sales CAGR in selected markets 2019-2023 55Mobile commerce reach in selected countries 2019 56Global online shopping order value 2019, by platform 57Global online shopper conversion rate 2019, by platform
  • 7. Table of Contents 58Global online shopper per visit spend 2019, by vertical 59Global online retail website visits and orders 2019, by device 60Distribution of consumer transactions worldwide 2018, by payment channel 06 Digital awareness 62Google user data requests from federal agencies and governments H1 2019, by country 63Facebook: user data requests from federal agencies & governments H1 2019, by country 64Twitter: user data requests from federal agencies and governments H1 2019 65Global opinion on concern about online privacy 2019, by region 66Global concern about internet companies and online privacy 2019, by region 67Global concern about national government and online privacy 2019, by country 68Global data protection and privacy rule awareness 2019, by country 69Global concern about internet privacy risk vs. convenience 2018, by country
  • 9. Online users 4.54 4.18 3.8 3.75 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 Active internet users Unique mobile internet users Active social media users Active mobile social media users Numberofusersinbillions Note: Worldwide; January 2020 Further information regarding this statistic can be found on page 71. Source(s): We Are Social; DataReportal; Hootsuite; ID 6171362 Global digital population as of January 2020 (in billions) Worldwide digital population as of January 2020
  • 10. Online users 1,100 1,216 1,382 1,570 1,772 2,035 2,242 2,478 2,669 2,853 3,060 3,345 3,701 3,924 4,131 0 500 1000 1500 2000 2500 3000 3500 4000 4500 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019* Numberofusersinmillions Note: Worldwide; 2005 to 2019 Further information regarding this statistic can be found on page 72. Source(s): ITU; ID 2730183 Number of internet users worldwide from 2005 to 2019 (in millions) Global number of internet users 2005-2019
  • 11. Online users Asia Europe North America Latin America / Caribbean Africa Middle East 2009 764.4 425.8 259.6 186.9 86.2 58.3 2010 825.1 475.1 266.2 204.7 110.9 63.24 2011 1,016.8 500.72 273.07 235.82 139.88 77.02 2012 1,076.68 518.51 273.79 254.92 167.34 90 2013 1,265.14 566.26 300.29 302.01 240.15 103.83 2015 1,563.21 604.12 313.86 333.12 313.26 115.82 2016 1,792.16 614.98 320.07 384.75 339.28 132.59 2017 1,938.08 659.63 320.06 404.27 388.38 146.97 2018 2,062.14 704.83 345.66 438.25 455.84 164.04 2019 2,300.47 727.56 327.57 453.7 522.81 175.5 Note: Worldwide; December 2009, June 2010, December 2011, June 2012, December 2013, June 2015, June 2016, June 2017, June 2018, June 2019 Further information regarding this statistic can be found on page 73. Source(s): Internet World Stats; ID 2651474 Number of internet users worldwide from 2009 to 2019, by region (in millions) Number of worldwide internet users 2009-2019, by region
  • 12. Online users 1,000 803 415 346 316 233 183 182 158 140 135 121 114 100 36 0 200 400 600 800 1000 1200 East Asia Southern Asia Southeast Asia North America South America Eastern Europe Western Europe Western Asia Western Africa Eastern Africa Southern Europe Northern Africa Central America Northern Europe Central Asia Number of internet users in millions Note: Worldwide; January 2019 Further information regarding this statistic can be found on page 74. Source(s): Internet World Stats; We Are Social; Wikipedia; Internet Live Stats; Hootsuite; DataReportal; ID 2495625 Number of worldwide internet users as of January 2019, by region (in millions) Number of internet users worldwide 2019, by region
  • 13. Online users 95% 92% 88% 83% 78% 72% 72% 70% 66% 66% 63% 60% 60% 59% 54% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% Northern Europe Western Europe Northern America Southern Europe Eastern Europe Southern America Western Asia Oceania South-Eastern Asia Central America Eastern Asia Southern Africa Caribbean World Central Asia Penetration rate Note: Worldwide; January 2020 Further information regarding this statistic can be found on page 75. Source(s): We Are Social; DataReportal; Hootsuite; ITU; GlobalWebIndex; GSMA Intelligence; APJII; Kepios; ID 2693296 Global internet penetration rate as of January 2020, by region Internet penetration rate worldwide 2020, by region
  • 14. Online users 854 560 292.89 171.26 149.06 123.49 118.63 116.35 96.2 88 79.13 79 69.11 68.54 63.54 0 100 200 300 400 500 600 700 800 900 China India United States Indonesia Brazil Nigeria Japan Russia Bangladesh Mexico Germany Philippines Turkey Vietnam United Kingdom Number of internet users in millions Note: Worldwide; June 2019 Further information regarding this statistic can be found on page 76. Source(s): Internet World Stats; ITU; ID 2629667 Countries with the highest number of internet users as of June 2019 (in millions) Countries with the highest number of internet users 2019
  • 15. Online users 99% 99% 99% 99% 99% 98% 98% 98% 97% 97% 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0% Iceland Kuwait Qatar UAE Bahrain Bermuda Denmark Norway Aruba Luxembourg Percentage of population Note: Worldwide; January 2020; based on internet penetration in countries / territories with population over 50,000 Further information regarding this statistic can be found on page 77. Source(s): DataReportal; We Are Social; Hootsuite; ID 2270828 Countries with the highest internet penetration rate as of January 2020 Leading online markets based on penetration rate 2020
  • 16. Online users 0% 8% 8.3% 9.9% 10% 12% 12% 12% 13% 14% 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% North Korea* Eritrea South Sudan Burundi Somalia Niger Papua New Guinea Liberia Guinea-Bissau Central African Republic Percentage of population using the internet Note: Worldwide; January 2020; based on internet penetration in countries / territories with population over 50,000 Further information regarding this statistic can be found on page 78. Source(s): Hootsuite; We Are Social; DataReportal; ID 7257789 Countries with the lowest internet penetration rate as of January 2020 Trailing online markets based on penetration rate 2020
  • 17. Online users 126% 122% 86% 55% 39% 26% 23% 22% 21% 20% 18% 17% 17% 16% 16% 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0% 140.0% Rep. of the Congo Dem. Rep. of the Congo Samoa Iraq Kiribati Guinea-Bissau India Egypt Burundi Central Africal Rep. Oman Pakistan Indonesia Kenya Zambia Year-on-year growth Note: Worldwide; January 2020; based on y-o-y percentage change in internet users in countries / territories with populations over 50,000 Further information regarding this statistic can be found on page 79. Source(s): DataReportal; Hootsuite; We Are Social; ID 29248810 Fastest growing online populations based on relative year-on-year user growth as of January 2020 Fastest growing internet populations 2020
  • 18. Online users 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019* Percentageofinvidualsusingtheinternet Developed Developing World LDCs Note: Worldwide; 2005 to 2019 Further information regarding this statistic can be found on page 80. Source(s): ITU; ID 20909611 Percentage of global population accessing the internet from 2005 to 2019, by market maturity Global internet access rate 2005-2019
  • 19. Online users 86.6% 82.5% 77.2% 72.2% 53.6% 51.6% 48.4% 47% 28.2% 19.1% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% Developed Europe The Americas CIS* World Arab States Asia and Pacific Developing Africa LDCs** Shareofindividuals Note: Worldwide; 2019 Further information regarding this statistic can be found on page 81. Source(s): ITU; ID 33387912 Percentage of individuals using the internet worldwide in 2019 by region Individuals using the internet worldwide 2019, by region
  • 20. Online users 804.5 483 274.9 138.4 117.6 116.9 95.2 92.3 86.1 77 69.6 64.6 54.7 54.5 54.3 0 100 200 300 400 500 600 700 800 900 China India United States Brazil Japan Russia Indonesia Nigeria Mexico Germany Philippines United Kingdom Vietnam France Turkey Number of internet users in millions Note: Worldwide; 2018; including mobile Further information regarding this statistic can be found on page 82. Source(s): Statista; Statista Digital Market Outlook; ID 27141113 Number of internet users in selected countries in 2018 (in millions) Number of internet users worldwide 2018, by country
  • 21. Online users 802 560 150 118.9 91.82 76 64 57 48.74 44.61 25.84 21.74 21 20.82 16.19 0 100 200 300 400 500 600 700 800 900 China India Indonesia Japan Bangladesh Philippines Vietnam Thailand South Korea Pakistan Malaysia Australia Myanmar Taiwan Nepal Number of internet users in millions Note: APAC; January 2019 Further information regarding this statistic can be found on page 83. Source(s): We Are Social; Internet World Stats; US Census Bureau; GSMA ; ID 26515314 Number of internet users in selected countries in the Asia-Pacific region as of January 2019, by country (in millions) Number of internet users in selected Asia-Pacific countries 2019
  • 22. Online users 150.4 89 35.09 35 24 20.5 15.67 12 11.54 7.5 4.61 4.1 3.8 3.76 3.1 0 20 40 60 80 100 120 140 160 Brazil Mexico Argentina Colombia Peru Venezuela Chile Ecuador Guatemala Bolivia Paraguay Honduras El Salvador Costa Rica Nicaragua Online population in millions Note: January 2020 Further information regarding this statistic can be found on page 84. Source(s): We Are Social; Hootsuite; DataReportal; ID 18691915 Number of internet users in selected Latin American countries as of January 2020 (in millions) Latin America: internet users 2020, by country
  • 23. Online users 123.49 49.23 46.87 32.62 25.43 23.74 23.14 20.51 18.5 13.12 12.48 11.95 11.74 9.75 8.4 0 20 40 60 80 100 120 140 Nigeria Egypt Kenya South Africa Algeria Morocco Tanzania Ethiopia Uganda Sudan Mali Cote d'Ivoire Ghana Senegal Zimbabwe Number of internet users in millions Note: Africa; June 2019; includes access via fixed and mobile connections Further information regarding this statistic can be found on page 85. Source(s): Internet World Stats; ITU; ID 50588316 Number of internet users in selected countries in Africa as of June 2019, by country (in millions) Africa: number of internet users in selected countries 2019
  • 24. Online users 98% 94.29% 90.6% 79.78% 78.37% 76.11% 73.75% 69.82% 62.3% 61.18% 53.23% 31.87% 24.58% 21.23% 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0% Bahrain Qatar United Arab Emirates Israel Kuwait Lebanon Saudi Arabia Oman Jordan Palestine Iran Syria Yemen Iraq Percentage of individuals using the internet Note: MENA Further information regarding this statistic can be found on page 86. Source(s): ITU; ID 26583617 Internet penetration rate of selected countries in the Middle East in 2016 Online penetration in selected countries in the Middle East 2016
  • 25. Online users 87.6% 58.3% 52.8% 24.4% 86% 48.4% 40.7% 13.9% 86.6% 53.6% 47% 19.1% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% Developed World Developing LDC Shareofpopulation Male Female Total Note: Worldwide; 2019 Further information regarding this statistic can be found on page 87. Source(s): ITU; ID 33387118 Internet usage rate worldwide in 2019, by gender and market maturity Global internet usage rate 2019, by gender and market maturity
  • 26. Online users 25.2% 19.3% 7.9% 5.2% 3.9% 3.9% 3.3% 2.7% 2.5% 2.1% 23.7% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% English Chinese Spanish Arabic Portuguese Indonesian / Malaysian French Japanese Russian German Rest of languages Percentage of internet users Note: Worldwide; as of April 2019; Internet users who speak the respective language Further information regarding this statistic can be found on page 88. Source(s): Internet World Stats; Nielsen; ITU; GfK; ID 26294619 Most common languages used on the internet as of April 2019, by share of internet users Most common languages used on the internet 2019
  • 27. Online users 1,007 888 875 741 495 402 398 158 136 134 125 77 75 52 51 0 200 400 600 800 1000 1200 Microsoft Amazon.com Apple Alphabet Facebook Alibaba Tencent Netflix Adobe PayPal Salesforce Booking.com Uber Recruit Holdings ServiceNow Market value in billion U.S. dollars Note: Worldwide; June 7, 2019 Further information regarding this statistic can be found on page 89. Source(s): Bond; S&P Capital IQ; ID 27748320 Market capitalization of the largest internet companies worldwide as of June 2019 (in billion U.S. dollars) Market value of the largest internet companies worldwide 2019
  • 28. Access and traffic INTERNET USAGE WORLDWIDE
  • 29. Access and traffic 31.9 22 19.8 14.9 14.4 8.1 0.4 0 5 10 15 20 25 30 35 Europe The Americas CIS World Asia & Pacific Arab States Africa Rateper100inhabitants Note: Worldwide; 2019; Excluding mobile broadband, fixed/wired connections only Further information regarding this statistic can be found on page 90. Source(s): ITU; ID 37068122 Fixed broadband internet subscription rate in 2019, by region Fixed broadband internet subscription rate 2019, by region
  • 30. Access and traffic 104.4 97.4 89 85.4 83 67.3 34 0 20 40 60 80 100 120 Americas Europe Asia & Pacific CIS World Arab States Africa Rateper100inhabitants Note: Worldwide; 2019; Excluding fixed broadband, mobile connections only Further information regarding this statistic can be found on page 91. Source(s): ITU; ID 37069423 Mobile broadband internet subscription rate in 2019, by region Mobile broadband internet subscription rate 2019, by region
  • 31. Access and traffic 202.21 169.78 162.65 148.98 146.81 139.65 134.83 134.77 130.41 130.28 0 50 100 150 200 250 Singapore Hong Kong (SAR) Monaco Romania Switzerland France Sweden United States Thailand Denmark Fixed broadband internet speed in Mbps Note: Worldwide; January 2020 Further information regarding this statistic can be found on page 92. Source(s): Speedtest; ID 89677224 Countries with the fastest average fixed broadband internet speeds as of January 2020 (in Mbps) Countries with the fastest average fixed broadband internet speed 2020
  • 32. Access and traffic 87.01 83.9 82.59 71.03 68.5 68.21 66.49 65.09 63.85 62.11 0 10 20 30 40 50 60 70 80 90 100 UAE South Korea Qatar Canada Netherlands China Norway Bulgaria Australia Croatia Mobile internet speed in Mbps Note: Worldwide; January 2020 Further information regarding this statistic can be found on page 93. Source(s): Speedtest; ID 89676825 Countries with the fastest average mobile internet speeds as of January 2020 (in Mbps) Countries with the fastest average mobile internet speed 2020
  • 33. Access and traffic 220 284 346 411 468 526 598 649 692 731 839 916 1,005 1,070 1,145 0 200 400 600 800 1000 1200 1400 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019* Numberofbroadbandinternetusersinmillions Note: Worldwide; 2005 to 2019; Excluding mobile broadband, fixed/wired connections only Further information regarding this statistic can be found on page 94. Source(s): ITU; ID 26867326 Number of fixed broadband internet subscriptions worldwide from 2005 to 2019 (in millions) Number of fixed broadband internet subscriptions worldwide 2005-2019
  • 34. Access and traffic 321.8 243.4 153.8 148.2 147.3 134.9 133.4 133.2 132.9 129 126.6 122.6 122.6 117.9 117.4 0 50 100 150 200 250 300 350 Macao (China) United Arab Emirates Finland Singapore Bahrain Australia Estonia Japan United States Denmark Brunei Darussalam Sweden Liechtenstein Latvia Qatar Subscriptions per 100 inhabitants Note: Worldwide; 2017 Further information regarding this statistic can be found on page 95. Source(s): ITU; ID 21575527 Leading countries with the most mobile broadband subscriptions per 100 inhabitants in 2017 Mobile broadband subscriptions per 100 inhabitants in 2017, by country
  • 35. Access and traffic 110.78 40.07 34.15 29.1 26.29 21.29 18.48 17.06 14.96 14.32 13.41 7.67 7.41 7.76 6.68 0 20 40 60 80 100 120 United States Japan Germany France United Kingdom Korea Mexico Italy Spain Canada Turkey Australia Netherlands Poland Colombia Number of subscriptions in millions Note: OECD; December 2018 Further information regarding this statistic can be found on page 96. Source(s): OECD; ID 60451228 Number of fixed broadband subscriptions in OECD countries as of December 2018 (in millions) OECD: number of fixed broadband subscriptions 2018
  • 36. Access and traffic DSL Cable Fibre Satellite Fixed wireless Other Switzerland 23 14.2 8.8 0 0 0.8 Denmark 14.9 14.3 13.7 0 0.3 0 France 29.1 6.4 7.1 0 0.7 0 Netherlands 15.4 20.1 7.4 0 0 0 Norway 9.2 11.4 20.1 0 0.7 0 Korea 1.3 6.7 33.1 0 0 0 Germany 30.2 9.6 1.3 0 0 0.1 United Kingdom 31.3 7.9 0.8 0 0 0 Belgium 18.6 20.5 0.3 0 0 0 Sweden 6.1 6.6 26.1 0 0.1 0.1 Iceland 18.1 0 20.5 0 0.2 0 Canada 10.9 20.3 5.6 0 1.8 0 Greece 36.8 0 0.1 0 0 0 Luxembourg 20.2 3.7 12.8 0 0 0.2 Portugal 5.9 11.5 16.6 0 2.8 0 Note: OECD; December 2018 Further information regarding this statistic can be found on page 97. Source(s): OECD; ID 60456129 Number of fixed broadband subscriptions per 100 inhabitants in OECD countries as of December 2018, by technology OECD: number of fixed broadband subscriptions per 100 inhabitants 2018, by technology
  • 37. Access and traffic 36.1% 33.4% 26% 1.9% 0.5% 2.1% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% DSL Cable Modem Fibre Fixed Terrestrial Satellite Other Distributionoffixedbroadbandsubscriptions Note: OECD; December 2018 Further information regarding this statistic can be found on page 98. Source(s): OECD; ID 60459630 Distribution of fixed broadband subscriptions in OECD countries as of December 2018, by technology OECD: distribution of fixed broadband subscriptions 2018, by technology
  • 38. Access and traffic 0 50 100 150 200 250 300 350 2017 2018 2019* 2020* 2021* 2022* Datavolumeinexabytespermonth Internet video Web, email and data File sharing Online gaming Note: Worldwide; 2017 to 2018; fixed and mobile Further information regarding this statistic can be found on page 99. Source(s): Cisco Systems; ID 26719431 Data volume of global consumer internet traffic from 2017 to 2022, by subsegment (in exabytes per month) Global consumer internet subsegment traffic 2017-2022
  • 39. Access and traffic 57.7% 17% 7.8% 5.1% 4.6% 2.8% 1% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% Video Web Gaming Social media Content marketplaces File sharing Audio streaming Share of downstream internet traffic Note: Worldwide; October 2018 Further information regarding this statistic can be found on page 100. Source(s): Variety; Sandvine; ID 27173532 Distribution of global downstream internet traffic as of October 2018, by category Leading internet traffic categories worldwide 2018
  • 40. Access and traffic 48% 5.2% 4.9% 3.5% 2.7% 1.9% 1.8% 1.5% 1.3% 1.3% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% .com .ru .org .net .de .br .uk .in .au .jp Share of global TLD Note: Worldwide; November 2019; data based on top 10 million websites Further information regarding this statistic can be found on page 101. Source(s): W3Techs; ID 26567733 Most popular top-level domains worldwide as of November 2019 Usage of top level domains for websites 2019
  • 42. Online usage 75 84 94 110 123 134 152 161 170 181 192 0 50 100 150 200 250 2011 2012 2013 2014 2015 2016 2017 2018 2019* 2020* 2021* Timeinminutes Note: Worldwide; 2011 to 2018 Further information regarding this statistic can be found on page 102. Source(s): Zenith; ID 100945535 Average daily time spent per capita with the internet worldwide from 2011 to 2021 (in minutes) Global daily internet usage per capita 2011-2021
  • 43. Online usage 43 47 49 47 42 40 42 39 39 38 37 32 36 45 63 81 94 109 122 132 143 155 0 20 40 60 80 100 120 140 160 180 2011 2012 2013 2014 2015 2016 2017 2018 2019* 2020* 2021* Timeinminutes Desktop Mobile Note: Worldwide; 2011 to 2018 Further information regarding this statistic can be found on page 103. Source(s): Zenith; ID 31973236 Daily time spent with the internet per capita worldwide from 2011 to 2021, by device (in minutes) Daily internet usage per capita worldwide 2011-2021, by device
  • 44. Online usage Amount per minute E-mails sent 188,000,000 Mobile messages sent 41,600,000 Text messages sent 18,100,000 GIFs served by GIPHY 4,800,000 Videos watched by YouTube users 4,500,000 Search queries via Google 3,800,000 Snaps created by Snapchat users 2,100,000 Swipes on Tinder 1,400,000 Facebooks logins 1,000,000 Views on Twitch 1,000,000 Dollars spent online 996,956 Hours of Netflix watched 694,444 Apps downloaded 390,030 Users scrolling on Instagram 347,222 People tweeting 87,500 Note: Worldwide; March 2019 Further information regarding this statistic can be found on page 104. Source(s): Visual Capitalist; ID 19514037 Media usage in an internet minute as of March 2019 Media usage in an online minute 2019
  • 45. Online usage 91% 90% 87% 86% 85% 85% 83% 65% 61% 54% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% Japan United Kingdom Germany United States Russia Brazil China South Africa India Nigeria Share of respondents Note: Worldwide; January 2018; internet users Further information regarding this statistic can be found on page 105. Source(s): We Are Social; Google Surveys; ID 40850638 Daily internet access of users in selected global online markets as of January 2018 Global daily internet usage frequency 2018
  • 46. Online usage Social media Search engines Online apps Online advertisments Influences what I purchase online 52% 56% 49% 51% Influences what websites I visit 57% 64% 50% 51% Influences the media sites that I visit 57% 58% 48% 47% Influences the news that I see 60% 60% 48% 45% Influences what applications I use 53% 54% 52% 46% Influences where I go during my day 41% 43% 39% 38% Influences my political point of view 42% 39% 35% 32% Note: Worldwide; December 29, 2017, and March 5, 2018; 22,639; internet users Further information regarding this statistic can be found on page 106. Source(s): CIGI; Ipsos; ID 93380439 Online and offline influence of selected types of online platforms according to internet users worldwide as of March 2018 Online & offline influence of online platforms 2018, by type
  • 47. Online usage 2,449 2,000 1,600 1,300 1,151 1,000 800 731 517 497 430 382 340 322 316 Facebook YouTube WhatsApp* Facebook Messenger* Weixin / WeChat Instagram* Douyin / Tik Tok QQ QZone Sina Weibo Reddit Snapchat** Twitter** Pinterest Kuaishou Number of active users in millions Note: Worldwide; as of January 25, 2020; social networks and messenger/chat app/voip included Further information regarding this statistic can be found on page 107. Source(s): We Are Social; Various sources (Company data); Hootsuite; DataReportal; ID 27201440 Most popular social networks worldwide as of January 2020, ranked by number of active users (in millions) Global social networks ranked by number of users 2020
  • 48. Online usage 90 95 101 109 126 135 136 0 20 40 60 80 100 120 140 160 2012 2013 2014 2015 2016 2017 2018 Minutesperday Note: Worldwide; 2012 to 2018; 16-64 years; social media and messaging Further information regarding this statistic can be found on page 108. Source(s): GlobalWebIndex; The Next Web; We Are Social; DataReportal; Hootsuite; ID 43387141 Daily time spent on social networking by internet users worldwide from 2012 to 2018 (in minutes) Daily social media usage worldwide 2012-2018
  • 49. Online usage 30% 26% 23% 20% 18% 18% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% Asia Pacific Total Latin America Middle East & Africa Europe North America Shareofrespondents Note: Worldwide; Q1 2018; 16-64 years; 109,780; internet users Further information regarding this statistic can be found on page 109. Source(s): GlobalWebIndex; ID 30695542 Share of internet users worldwide who have used a VPN in the past month as of 1st quarter 2018, by region Global VPN usage reach 2018, by region
  • 50. Online usage 54% 34% 35% 30% 25% 57% 36% 33% 29% 27% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% Access better entertainment content Access social networks, or news services Keep my anonymity while browsing Access sites/files/services at work Communicate with friends/family abroad PC/laptop VPN users Mobile VPN users Share of respondents Note: Worldwide; Q1 2018; 16-64 years; VPN users Further information regarding this statistic can be found on page 110. Source(s): GlobalWebIndex; ID 52933843 Leading motivations for VPN usage worldwide as of 1st quarter 2018, by device Main usage motivations of VPN users worldwide 2018, by device
  • 52. Mobile internet 61.71% 59.82% 51.98% 48.22% 47.63% 43.52% 35.51% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% Asia Africa Global North America Oceania Europe South America Share of total web page views Note: Worldwide; January 2020; mobile only, excluding tablet traffic Further information regarding this statistic can be found on page 111. Source(s): StatCounter; ID 30652845 Mobile internet traffic as percentage of total web traffic in January 2020, by region Share of mobile internet traffic in global regions 2020
  • 53. Mobile internet 140.68 192.45 204 0 50 100 150 200 250 2016 2018 2019 Annualappdownloadsinbillions Note: Worldwide; 2016 to 2019; iOS App Store, Google Play and third-party Android stores combined. Downloads are first time downloads only; re-installs and updates are excluded Further information regarding this statistic can be found on page 112. Source(s): App Annie; VentureBeat; ID 27164446 Number of mobile app downloads worldwide from 2016 to 2019 (in billions) Annual number of global mobile app downloads 2016-2019
  • 54. Mobile internet 0 20 40 60 80 100 120 140 160 180 2017 2018* 2022* SpendinginbillionU.S.dollars APAC EMEA Americas Note: Worldwide; 2017; app store gross consumer spending, excluding m-commerce or in-app advertising Further information regarding this statistic can be found on page 113. Source(s): App Annie; TechCrunch; ID 69510447 Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars) Global gross consumer spend on mobile apps 2017-2022, by region
  • 55. Mobile internet 18.53 17.63 15.07 12.34 11.28 10.5 10.1 7.72 7.64 6.13 4.76 4.52 4.11 3.99 3.82 0 2 4 6 8 10 12 14 16 18 20 Games - Mid-core Ride-Hail & Taxi Games - Sports Video & Streaming Dating Games - Casual Shopping Games - Casino Communication Food Delivery Travel Booking Marketplace & Classifieds Weather Health Comics Growth Index score Note: Worldwide; 2018; Growth index = number of installs per month / monthly active users (MAU) Further information regarding this statistic can be found on page 114. Source(s): adjust; ID 25109648 Mobile app verticals with the highest install and user base growth in 2018 (Growth Index score) Fastest growing mobile app categories 2018
  • 56. Mobile internet 52% 59% 54% 48% 43% 42% 38% 43% 39% 36% 28% 30% 29% 17% 23% 22% 19% 19% 18% 16% 12% 12% 11% 11% 11% 10% 10% 6% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% Watching movies/videos online E-mail Using social media sites Reading news Online shopping Downloading software/applications Listening to streaming music/radio Instant messaging/video calling Uploading/sharing content Online banking Online gaming Using online payment systems/wallets Online data storage Visiting adult websites Smartphone Tablet Percentage of respondents Note: Worldwide; H2 2017; 16 years and older; 17,918 Further information regarding this statistic can be found on page 115. Source(s): Kaspersky Lab; ID 24976149 Most popular mobile internet activities according to internet users worldwide as of 2nd half 2017, by device Leading smartphone and tablet activities 2017, by device
  • 57. Mobile internet 1,600 1,300 1,133 808 314 200 0 200 400 600 800 1000 1200 1400 1600 1800 WhatsApp Facebook Messenger WeChat QQ Mobile Snapchat* Telegram Monthly active users in millions Note: Worldwide; as of October 20, 2019 Further information regarding this statistic can be found on page 116. Source(s): We Are Social; Various sources (Company data); Hootsuite; DataReportal; ID 25874950 Most popular global mobile messenger apps as of October 2019, based on number of monthly active users (in millions) Most popular global mobile messaging apps 2019
  • 59. Digital commerce 1,336 1,548 1,845 2,382 2,982 3,535 4,206 4,927 5,695 6,542 0 1000 2000 3000 4000 5000 6000 7000 2014 2015 2016 2017 2018 2019 2020* 2021* 2022* 2023* SalesinbillionU.S.dollars Note: Worldwide; 2014 to 2019 Further information regarding this statistic can be found on page 117. Source(s): eMarketer; ID 37904652 Retail e-commerce sales worldwide from 2014 to 2023 (in billion U.S. dollars) Global retail e-commerce sales 2014-2023
  • 60. Digital commerce 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 2017 2018 2019 2020* 2021* 2022* 2023* E-commercesalesgrowthrate Note: Worldwide; 2014 to 2017 Further information regarding this statistic can be found on page 118. Source(s): eMarketer; ID 28848753 Annual retail e-commerce sales growth worldwide from 2014 to 2023 Retail e-commerce sales growth worldwide 2014-2023
  • 61. Digital commerce 17.8% 11.1% 11% 10.3% 10.1% 9.9% 9.5% 8.9% 8.6% 7.8% 7.7% 6.8% 6.3% 6.2% 5.7% 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0% 20.0% India Spain China Indonesia Argentina South Africa Saudi Arabia Global Mexico United States France Canada Germany Australia United Kingdom Compound annual growth rate Note: Worldwide; 2019 Further information regarding this statistic can be found on page 119. Source(s): Statista; Statista Digital Market Outlook; ID 22017754 Retail e-commerce sales CAGR forecast in selected countries from 2019 to 2023 Digital Market Outlook: retail e-commerce sales CAGR in selected markets 2019-2023
  • 62. Digital commerce 80% 69% 66% 64% 64% 59% 58% 58% 57% 55% 52% 51% 51% 47% 45% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% Indonesia Thailand Philippines China Malaysia Vietnam Saudi Arabia Taiwan South Korea India Worldwide UAE Signapore Hong Kong Ireland Share of internet users Note: Worldwide; Q3 2019; 16 to 64 years Further information regarding this statistic can be found on page 120. Source(s): We Are Social; GlobalWebIndex; DataReportal; Hootsuite; ID 28013455 Share of online population who bought something online via mobile device in the past month as of 3rd quarter 2019, by country Mobile commerce reach in selected countries 2019
  • 63. Digital commerce 132.6 127.77 93.52 87.98 85.72 76.21 66.06 0 20 40 60 80 100 120 140 Macintosh Windows iOS Chrome OS Linux Android Windows Phone Order value in U.S. dollars Note: Worldwide; Q2 2019 Further information regarding this statistic can be found on page 121. Source(s): Monetate; ID 32544556 Average value of global online shopping orders as of 2nd quarter 2019, by platform (in U.S. dollars) Global online shopping order value 2019, by platform
  • 64. Digital commerce 4.41% 3.67% 3.01% 2.11% 1.81% 1.14% 0.41% 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5% 4.0% 4.5% 5.0% Windows Macintosh Chrome OS iOS Android Windows Phone Linux Conversion rate Note: Worldwide; Q2 2019 Further information regarding this statistic can be found on page 122. Source(s): Monetate; ID 30428057 Conversion rate of online shoppers worldwide as of 2nd quarter 2019, by platform Global online shopper conversion rate 2019, by platform
  • 65. Digital commerce 5.66 3.19 3.16 2.97 2.46 2.06 1.4 0 1 2 3 4 5 6 Active apparel General apparel Luxury apparel All verticals Footwear Health and beauty Home Average spend per visit in U.S. dollars Note: Worldwide; Q1 2019; per-visit average amount Further information regarding this statistic can be found on page 123. Source(s): Salesforce Research; ID 23928858 Average e-commerce spending per online shopper worldwide per visit as of 1st quarter 2019, by vertical (in U.S. dollars) Global online shopper per visit spend 2019, by vertical
  • 66. Digital commerce 64% 29% 6% 46% 46% 8% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% Smartphone Desktop Tablet Percentage Traffic share Order share Note: Worldwide; Q1 2019 Further information regarding this statistic can be found on page 124. Source(s): Salesforce Research; ID 56868459 Distribution of retail website visits and orders worldwide as of 1st quarter 2019, by device Global online retail website visits and orders 2019, by device
  • 67. Digital commerce 41% 14% 9% 8% 7% 7% 5% 4% 2% 2% 2% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% In-store Other online Buy buttons Other mobile transfers P2P transfer Mobile messenger apps QR codes Other in-app payments Smart home device Wearables / contactless Other Share of respondents Note: Worldwide; May 31, 2018 to June 29, 2018; 8,127 Further information regarding this statistic can be found on page 125. Source(s): Visa Inc.; GfK; Bond; ID 24830660 Most popular payment methods for everyday transactions according to internet users worldwide as of June 2018 Distribution of consumer transactions worldwide 2018, by payment channel
  • 69. Digital awareness 26,826 10,009 8,542 6,775 4,644 2,966 2,367 1,618 1,509 1,406 779 774 705 529 505 United States Germany India France United Kingdom Brazil Australia Spain Italy Poland Portugal South Korea Argentina Turkey Switzerland Amount of user data requests Country Note: Worldwide; H1 2019; Government and federal agency requests for data Further information regarding this statistic can be found on page 126. Source(s): Google; ID 27350162 Number of user data requests issued to Google from federal agencies and governments during 1st half 2019, by country Google user data requests from federal agencies and governments H1 2019, by country
  • 70. Digital awareness 50,741 22,684 7,721 7,302 5,782 5,683 3,397 2,547 2,237 2,060 1,849 1,847 1,750 1,707 1,163 United States India United Kingdom Germany France Brazil Poland Italy Mexico Turkey Pakistan Canada Argentina Spain Taiwan Number of data requests Country Note: Worldwide; H1 2019; Government and federal agency requests for data Further information regarding this statistic can be found on page 127. Source(s): Facebook; ID 28784563 Number of user data requests issued to Facebook from federal agencies and governments during 1st half 2019, by country Facebook: user data requests from federal agencies & governments H1 2019, by country
  • 71. Digital awareness 2,120 1,742 658 549 474 458 350 150 132 105 0 500 1000 1500 2000 2500 United States Japan United Kingdom France India Germany Turkey Spain South Korea Brazil User information requests Note: Worldwide; H1 2019 Further information regarding this statistic can be found on page 128. Source(s): Twitter; ID 23486764 Global number of user data requests issued to Twitter from federal agencies and governments during 1st half 2019, by country Twitter: user data requests from federal agencies and governments H1 2019
  • 72. Digital awareness 65% 63% 61% 54% 53% 48% 44% 39% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% LATAM Middle East/Africa BRICS APAC Total North America G-8 Countries Europe Share of respondents Note: Worldwide; December 21, 2018 to February 10, 2019; 16-64 years; 23,854; internet users Further information regarding this statistic can be found on page 129. Source(s): CIGI; Ipsos; ID 37333865 Share of internet users who are more concerned about their online privacy compared to a year ago as of February 2019, by region Global opinion on concern about online privacy 2019, by region
  • 73. Digital awareness 81% 78% 77% 76% 74% 74% 74% 72% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% BRICS LATAM APAC North America Middle East/Africa Total G-8 Countries Europe Share of respondents who are a great deal/somewhat more concerned Note: Worldwide; December 21, 2018 to February 10, 2019; 16-64 years; 14,164; internet users Further information regarding this statistic can be found on page 130. Source(s): CIGI; Ipsos; ID 37346066 Share of internet users who are increasingly concerned about their online privacy due to internet companies as of February 2019, by region Global concern about internet companies and online privacy 2019, by region
  • 74. Digital awareness 80% 80% 79% 77% 76% 75% 74% 72% 72% 70% 70% 67% 67% 66% 65% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% United States Hong Kong India Russia Nigeria Mexico South Africa Indonesia Turkey Brazil Great Britain Pakistan Poland Total Germany Share of respondents who are a great deal/somewhat more concerned Note: Worldwide; December 21, 2018 to February 10, 2019; 16-64 years; 12,899; internet users Further information regarding this statistic can be found on page 131. Source(s): CIGI; Ipsos; ID 37390067 Share of internet users who are increasingly concerned about their online privacy due to their own government as of February 2019, by country Global concern about national government and online privacy 2019, by country
  • 75. Digital awareness Very aware Somewhat aware [Net] aware Total 7% 37% 44% India 18% 42% 60% Germany 8% 51% 59% Egypt 15% 42% 57% Great Britain 9% 48% 57% Mexico 7% 49% 55% Italy 6% 47% 53% Sweden 9% 44% 53% Russia 7% 43% 50% China 10% 36% 46% Indonesia 7% 39% 46% Hong Kong (China) 2% 41% 43% Turkey 5% 38% 43% South Africa 9% 32% 41% Poland 6% 34% 40% Note: Worldwide; December 21, 2018 to February 10, 2019; 16-64 years; 21,203 Further information regarding this statistic can be found on page 132. Source(s): Ipsos; CIGI; ID 101527768 Share of internet users worldwide who are aware of their country's data protection and privacy rules as of February 2019, by country Global data protection and privacy rule awareness 2019, by country
  • 76. Digital awareness 68% 49% 70% 62% 55% 61% 51% 52% 56% 61% 63% 75% 61% 61% 86% 89% 87% 91% 80% 78% 87% 73% 84% 91% 66% 80% 92% 83% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% Australia Brazil Canada China France Germany Hong Kong Italy Japan Mexico Netherlands New Zealand Taiwan Total Accept certain privacy risks due to convenience Concerned about privacy Share of respondents who strongly agree/somewhat agree Note: Worldwide; October 9 to 30, 2018; 18 years and older; 16,000 Further information regarding this statistic can be found on page 133. Source(s): Symantec (Norton); Harris Poll; ID 102395269 Share of internet users who are concerned about risks to their online privacy vs. their willingness to accept certain risks to their online privacy to make their life more convenient as of October 2018, by country Global concern about internet privacy risk vs. convenience 2018, by country
  • 78. References71 Source and methodology information Source(s) We Are Social; DataReportal; Hootsuite Conducted by DataReportal Survey period January 2020 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by We Are Social; DataReportal; Hootsuite Publication date January 2020 Original source Digital 2020: Global digital overview, pages 8, 45 and 77 Website URL visit the website Back to statistic Notes: n.a. Global digital population as of January 2020 (in billions) Worldwide digital population as of January 2020
  • 79. References72 Source and methodology information Source(s) ITU Conducted by ITU Survey period 2005 to 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by ITU Publication date November 2019 Original source Key 2005-2019 ICT Data for the World Website URL visit the website Back to statistic Notes: *Estimate Number of internet users worldwide from 2005 to 2019 (in millions) Global number of internet users 2005-2019
  • 80. References73 Source and methodology information Source(s) Internet World Stats Conducted by Internet World Stats Survey period December 2009, June 2010, December 2011, June 2012, December 2013, June 2015, June 2016, June 2017, June 2018, June 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by Internet World Stats Publication date October 2019 Original source internetworldstats.com Website URL visit the website Back to statistic Notes: No 2014 data available. Number of internet users worldwide from 2009 to 2019, by region (in millions) Number of worldwide internet users 2009-2019, by region
  • 81. References74 Source and methodology information Source(s) Internet World Stats; We Are Social; Wikipedia; Internet Live Stats; Hootsuite; DataReportal Conducted by Internet World Stats; Wikipedia; Internet Live Stats; DataReportal Survey period January 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by We Are Social; Hootsuite; DataReportal Publication date January 2019 Original source Digital 2019: Global digital overview, page 34 Website URL visit the website Back to statistic Notes: n.a. Number of worldwide internet users as of January 2019, by region (in millions) Number of internet users worldwide 2019, by region
  • 82. References75 Source and methodology information Source(s) We Are Social; DataReportal; Hootsuite; ITU; GlobalWebIndex; GSMA Intelligence; APJII; Kepios Conducted by DataReportal; ITU; GlobalWebIndex; GSMA Intelligence; APJII; Kepios Survey period January 2020 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by We Are Social; DataReportal; Hootsuite Publication date January 2020 Original source Digital 2020: Global digital overview, page 35 Website URL visit the website Back to statistic Notes: n.a. Global internet penetration rate as of January 2020, by region Internet penetration rate worldwide 2020, by region
  • 83. References76 Source and methodology information Source(s) Internet World Stats; ITU Conducted by Internet World Stats; ITU Survey period June 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by Internet World Stats Publication date November 2019 Original source internetworldstats.com Website URL visit the website Back to statistic Notes: n.a. Countries with the highest number of internet users as of June 2019 (in millions) Countries with the highest number of internet users 2019
  • 84. References77 Source and methodology information Source(s) DataReportal; We Are Social; Hootsuite Conducted by DataReportal Survey period January 2020 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics based on internet penetration in countries / territories with population over 50,000 Published by DataReportal; We Are Social; Hootsuite Publication date January 2020 Original source Digital 2020: Global digital overview, page 38 Website URL visit the website Back to statistic Notes: n.a. Countries with the highest internet penetration rate as of January 2020 Leading online markets based on penetration rate 2020
  • 85. References78 Source and methodology information Source(s) Hootsuite; We Are Social; DataReportal Conducted by DataReportal Survey period January 2020 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics based on internet penetration in countries / territories with population over 50,000 Published by Hootsuite; We Are Social; DataReportal Publication date January 2020 Original source Digital 2020: Global digital overview, page 38 Website URL visit the website Back to statistic Notes: *As of January 2020, the internet remains blocked in North Korea. Countries with the lowest internet penetration rate as of January 2020 Trailing online markets based on penetration rate 2020
  • 86. References79 Source and methodology information Source(s) DataReportal; Hootsuite; We Are Social Conducted by DataReportal Survey period January 2020 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics based on y-o-y percentage change in internet users in countries / territories with populations over 50,000 Published by DataReportal; Hootsuite; We Are Social Publication date January 2020 Original source Digital 2020: Global digital overview, page 39 Website URL visit the website Back to statistic Notes: n.a. Fastest growing online populations based on relative year-on-year user growth as of January 2020 Fastest growing internet populations 2020
  • 87. References80 Source and methodology information Source(s) ITU Conducted by ITU Survey period 2005 to 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by ITU Publication date November 2019 Original source Key 2005-2019 ICT Data for the World Website URL visit the website Back to statistic Notes: * Estimate Percentage of global population accessing the internet from 2005 to 2019, by market maturity Global internet access rate 2005-2019
  • 88. References81 Source and methodology information Source(s) ITU Conducted by ITU Survey period 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by ITU Publication date November 2019 Original source Facts and Figures 2019, page 2 Website URL visit the website Back to statistic Notes: * CIS = Commonwealth and independent states **LDCs = Least developed countries Figures are estimates. Percentage of individuals using the internet worldwide in 2019 by region Individuals using the internet worldwide 2019, by region
  • 89. References82 Source and methodology information Source(s) Statista; Statista Digital Market Outlook Conducted by Statista Digital Market Outlook Survey period 2018 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics including mobile Published by Statista Publication date February 2019 Original source Digital Market Outlook Website URL visit the website Back to statistic Notes: *Forecast Individuals who access the internet via any device at least once per month. Number of internet users in selected countries in 2018 (in millions) Number of internet users worldwide 2018, by country
  • 90. References83 Source and methodology information Source(s) We Are Social; Internet World Stats; US Census Bureau; GSMA Conducted by We Are Social Survey period January 2019 Region(s) APAC Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by We Are Social Publication date January 2019 Original source Digital in 2019 Website URL visit the website Back to statistic Notes: Data found from various country reports in the Digital in 2019 reports. Number of internet users in selected countries in the Asia-Pacific region as of January 2019, by country (in millions) Number of internet users in selected Asia-Pacific countries 2019
  • 91. References84 Source and methodology information Source(s) We Are Social; Hootsuite; DataReportal Conducted by DataReportal; Various sources Survey period January 2020 Region(s) Central and South America, Mexico Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by We Are Social; Hootsuite; DataReportal Publication date January 2020 Original source datareportal.com Website URL visit the website Back to statistic Notes: Figures have been rounded. Number of internet users in selected Latin American countries as of January 2020 (in millions) Latin America: internet users 2020, by country
  • 92. References85 Source and methodology information Source(s) Internet World Stats; ITU Conducted by Internet World Stats; ITU Survey period June 2019 Region(s) Africa Number of respondents n.a. Age group n.a. Special characteristics includes access via fixed and mobile connections Published by Internet World Stats Publication date November 2019 Original source internetworldstats.com Website URL visit the website Back to statistic Notes: n.a. Number of internet users in selected countries in Africa as of June 2019, by country (in millions) Africa: number of internet users in selected countries 2019
  • 93. References86 Source and methodology information Source(s) ITU Conducted by ITU Survey period 2016 Region(s) MENA Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by ITU Publication date July 2017 Original source itu.int Website URL visit the website Back to statistic Notes: n.a. Internet penetration rate of selected countries in the Middle East in 2016 Online penetration in selected countries in the Middle East 2016
  • 94. References87 Source and methodology information Source(s) ITU Conducted by ITU Survey period 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by ITU Publication date November 2019 Original source Facts and Figures 2019. page 2 and 3 Website URL visit the website Back to statistic Notes: All values are estimates. Internet usage rate worldwide in 2019, by gender and market maturity Global internet usage rate 2019, by gender and market maturity
  • 95. References88 Source and methodology information Source(s) Internet World Stats; Nielsen; ITU; GfK Conducted by Internet World Stats; Nielsen; ITU; GfK Survey period as of April 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics Internet users who speak the respective language Published by Internet World Stats Publication date May 2019 Original source internetworldstats.com Website URL visit the website Back to statistic Notes: The source assigned only one language per person in order to have all the language totals add up to the total world population (zero-sum approach). No adjustments have been made for infants or illiteracy in the Internet penetration rate calculations. Most common languages used on the internet as of April 2019, by share of internet users Most common languages used on the internet 2019
  • 96. References89 Source and methodology information Source(s) Bond; S&P Capital IQ Conducted by S&P Capital IQ Survey period June 7, 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by Bond Publication date June 2019 Original source Internet Trends 2019 Website URL visit the website Back to statistic Notes: n.a. Market capitalization of the largest internet companies worldwide as of June 2019 (in billion U.S. dollars) Market value of the largest internet companies worldwide 2019
  • 97. References90 Source and methodology information Source(s) ITU Conducted by ITU Survey period 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics Excluding mobile broadband, fixed/wired connections only Published by ITU Publication date November 2019 Original source Key 2005-2019 ICT Data for the World Website URL visit the website Back to statistic Notes: *Estimate Fixed broadband internet subscription rate in 2019, by region Fixed broadband internet subscription rate 2019, by region
  • 98. References91 Source and methodology information Source(s) ITU Conducted by ITU Survey period 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics Excluding fixed broadband, mobile connections only Published by ITU Publication date November 2019 Original source Key 2005-2019 ICT Data for the World Website URL visit the website Back to statistic Notes: *Estimates Mobile broadband internet subscription rate in 2019, by region Mobile broadband internet subscription rate 2019, by region
  • 99. References92 Source and methodology information Source(s) Speedtest Conducted by Speedtest Survey period January 2020 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by Speedtest Publication date February 2020 Original source speedtest.net Website URL visit the website Back to statistic Notes: n.a. Countries with the fastest average fixed broadband internet speeds as of January 2020 (in Mbps) Countries with the fastest average fixed broadband internet speed 2020
  • 100. References93 Source and methodology information Source(s) Speedtest Conducted by Speedtest Survey period January 2020 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by Speedtest Publication date February 2020 Original source speedtest.net Website URL visit the website Back to statistic Notes: n.a. Countries with the fastest average mobile internet speeds as of January 2020 (in Mbps) Countries with the fastest average mobile internet speed 2020
  • 101. References94 Source and methodology information Source(s) ITU Conducted by ITU Survey period 2005 to 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics Excluding mobile broadband, fixed/wired connections only Published by ITU Publication date November 2019 Original source Key 2005-2019 ICT Data for the World Website URL visit the website Back to statistic Notes: *Estimate Number of fixed broadband internet subscriptions worldwide from 2005 to 2019 (in millions) Number of fixed broadband internet subscriptions worldwide 2005-2019
  • 102. References95 Source and methodology information Source(s) ITU Conducted by ITU Survey period 2017 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by ITU Publication date September 2018 Original source The State of Broadband 2018, page 82 and 83 Website URL visit the website Back to statistic Notes: n.a. Leading countries with the most mobile broadband subscriptions per 100 inhabitants in 2017 Mobile broadband subscriptions per 100 inhabitants in 2017, by country
  • 103. References96 Source and methodology information Source(s) OECD Conducted by OECD Survey period December 2018 Region(s) OECD Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by OECD Publication date July 2019 Original source oecd.org Website URL visit the website Back to statistic Notes: Australia: Data reported for December 2018 and onwards is being collected by a new entity using a different methodology. Figures reported from December 2018 comprise a series break and are incomparable with previous data for any broadband measures Australia reports to the OECD. Data for Canada, Switzerland and United States are preliminary. Number of fixed broadband subscriptions in OECD countries as of December 2018 (in millions) OECD: number of fixed broadband subscriptions 2018
  • 104. References97 Source and methodology information Source(s) OECD Conducted by OECD Survey period December 2018 Region(s) OECD Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by OECD Publication date July 2019 Original source oecd.org Website URL visit the website Back to statistic Notes: Australia: Data reported for December 2018 and onwards is being collected by a new entity using a different methodology. Figures reported from December 2018 comprise a series break and are incomparable with previous data for any broadband measures Australia reports to the OECD.Data for Canada, Switzerland and United States are preliminary Canada: Fixed wireless includes Satellite.France: Cable data includes VDSL2 and fixed 4G solutionsItaly: Terrestrial fixed wireless data includes WiMax lines; Other includes vDSL services Number of fixed broadband subscriptions per 100 inhabitants in OECD countries as of December 2018, by technology OECD: number of fixed broadband subscriptions per 100 inhabitants 2018, by technology
  • 105. References98 Source and methodology information Source(s) OECD Conducted by OECD Survey period December 2018 Region(s) OECD Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by OECD Publication date July 2019 Original source oecd.org Website URL visit the website Back to statistic Notes: Distribution based on 418 million total fixed broadband subscriptions across all OECD countries. Distribution of fixed broadband subscriptions in OECD countries as of December 2018, by technology OECD: distribution of fixed broadband subscriptions 2018, by technology
  • 106. References99 Source and methodology information Source(s) Cisco Systems Conducted by Cisco Systems Survey period 2017 to 2018 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics fixed and mobile Published by Cisco Systems Publication date February 2019 Original source Cisco Visual Networking Index 2018, page 35 Website URL visit the website Back to statistic Notes: *Forecast Web, email, and data: Includes web, email, instant messaging, and other data traffic (excludes file sharing) File sharing: Includes peer-to-peer traffic from all recognized P2P systems such as BitTorrent and eDonkey, as well as traffic from web-based file-sharing systems Gaming: Includes casual online gaming, networked console gaming, and multiplayer virtual-world gaming Internet video: Includes short-form Internet video (for example, YouTube), long-form Internet video (for example, Hulu), live Internet video, Internet-video-to- TV (for example, Netflix through Roku), online video purchases and rentals, webcam viewing, and web-based video monitoring (excludes P2P video file downloads) Data volume of global consumer internet traffic from 2017 to 2022, by subsegment (in exabytes per month) Global consumer internet subsegment traffic 2017-2022
  • 107. References100 Source and methodology information Source(s) Variety; Sandvine Conducted by Sandvine Survey period October 2018 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by Variety Publication date October 2018 Original source variety.com Website URL visit the website Back to statistic Notes: n.a. Distribution of global downstream internet traffic as of October 2018, by category Leading internet traffic categories worldwide 2018
  • 108. References101 Source and methodology information Source(s) W3Techs Conducted by W3Techs Survey period November 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics data based on top 10 million websites Published by W3Techs Publication date November 2019 Original source w3techs.com Website URL visit the website Back to statistic Notes: n.a. Most popular top-level domains worldwide as of November 2019 Usage of top level domains for websites 2019
  • 109. References102 Source and methodology information Source(s) Zenith Conducted by Zenith Survey period 2011 to 2018 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by Zenith Publication date June 2019 Original source Media Consumption Forecasts 2019 Website URL visit the website Back to statistic Notes: * Forecast Average daily time spent per capita with the internet worldwide from 2011 to 2021 (in minutes) Global daily internet usage per capita 2011-2021
  • 110. References103 Source and methodology information Source(s) Zenith Conducted by Zenith Survey period 2011 to 2018 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by Zenith Publication date June 2019 Original source Media Consumption Forecasts 2019 Website URL visit the website Back to statistic Notes: *Forecast Daily time spent with the internet per capita worldwide from 2011 to 2021, by device (in minutes) Daily internet usage per capita worldwide 2011-2021, by device
  • 111. References104 Source and methodology information Source(s) Visual Capitalist Conducted by Visual Capitalist Survey period March 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by Visual Capitalist Publication date March 2019 Original source visualcapitalist.com Website URL visit the website Back to statistic Notes: n.a. Media usage in an internet minute as of March 2019 Media usage in an online minute 2019
  • 112. References105 Source and methodology information Source(s) We Are Social; Google Surveys Conducted by We Are Social; Google Surveys Survey period January 2018 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics internet users Published by We Are Social Publication date January 2018 Original source Digital in 2018: Southern Africa Website URL visit the website Back to statistic Notes: How often internet users access the internet for personal reasons on any device Daily internet access of users in selected global online markets as of January 2018 Global daily internet usage frequency 2018
  • 113. References106 Source and methodology information Source(s) CIGI; Ipsos Conducted by CIGI; Ipsos Survey period December 29, 2017, and March 5, 2018 Region(s) Worldwide Number of respondents 22,639 Age group 16-64 years Special characteristics internet users Published by CIGI Publication date May 2018 Original source 2018 CIGI-Ipsos Global Survey on Internet Security and Trust - Part 3, page 5 Website URL visit the website Back to statistic Notes: Q22/23/24/25 [Summary - TOP2BOX (STRONGLY/ SOMEWHAT AGREE)] To what extent do agree or disagree that xxx influences your online behaviour in the following ways: Online and offline influence of selected types of online platforms according to internet users worldwide as of March 2018 Online & offline influence of online platforms 2018, by type
  • 114. References107 Source and methodology information Source(s) We Are Social; Various sources (Company data); Hootsuite; DataReportal Conducted by Various sources (Company data); DataReportal Survey period as of January 25, 2020 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics social networks and messenger/chat app/voip included Published by We Are Social; Hootsuite; DataReportal Publication date January 2020 Original source Digital 2020: Global digital overview, page 95 Website URL visit the website Back to statistic Notes: *Platforms have not published updated user figures in the past 12 months, figures may be out of date and less reliable **These platforms do not publish MAU data, user figures from third-party reports Most popular social networks worldwide as of January 2020, ranked by number of active users (in millions) Global social networks ranked by number of users 2020
  • 115. References108 Source and methodology information Source(s) GlobalWebIndex; The Next Web; We Are Social; DataReportal; Hootsuite Conducted by GlobalWebIndex; DataReportal Survey period 2012 to 2018 Region(s) Worldwide Number of respondents n.a. Age group 16-64 years Special characteristics social media and messaging Published by GlobalWebIndex; The Next Web; We Are Social; DataReportal; Hootsuite Publication date January 2019 Original source thenextweb.com Website URL visit the website Back to statistic Notes: Original question: Roughly how many hours do you spend engaging with/connected to social networks or services during a typical day? Figures were converted to minutes. Data regarding 2012 to 2017 from previous publications Daily time spent on social networking by internet users worldwide from 2012 to 2018 (in minutes) Daily social media usage worldwide 2012-2018
  • 116. References109 Source and methodology information Source(s) GlobalWebIndex Conducted by GlobalWebIndex Survey period Q1 2018 Region(s) Worldwide Number of respondents 109,780 Age group 16-64 years Special characteristics internet users Published by GlobalWebIndex Publication date July 2018 Original source globalwebindex.com Website URL visit the website Back to statistic Notes: n.a. Share of internet users worldwide who have used a VPN in the past month as of 1st quarter 2018, by region Global VPN usage reach 2018, by region
  • 117. References110 Source and methodology information Source(s) GlobalWebIndex Conducted by GlobalWebIndex Survey period Q1 2018 Region(s) Worldwide Number of respondents n.a. Age group 16-64 years Special characteristics VPN users Published by GlobalWebIndex Publication date July 2018 Original source globalwebindex.com Website URL visit the website Back to statistic Notes: 33,405 PC VPN users; 25,106 mobile VPN users Leading motivations for VPN usage worldwide as of 1st quarter 2018, by device Main usage motivations of VPN users worldwide 2018, by device
  • 118. References111 Source and methodology information Source(s) StatCounter Conducted by StatCounter Survey period January 2020 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics mobile only, excluding tablet traffic Published by StatCounter Publication date February 2020 Original source statcounter.com Website URL visit the website Back to statistic Notes: n.a. Mobile internet traffic as percentage of total web traffic in January 2020, by region Share of mobile internet traffic in global regions 2020
  • 119. References112 Source and methodology information Source(s) App Annie; VentureBeat Conducted by App Annie Survey period 2016 to 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics iOS App Store, Google Play and third-party Android stores combined. Downloads are first time downloads only; re-installs and updates are excluded Published by App Annie; VentureBeat Publication date January 2020 Original source venturebeat.com Website URL visit the website Back to statistic Notes: Figures were calculated by Statista on the basis of data provided by the source Number of mobile app downloads worldwide from 2016 to 2019 (in billions) Annual number of global mobile app downloads 2016-2019
  • 120. References113 Source and methodology information Source(s) App Annie; TechCrunch Conducted by App Annie Survey period 2017 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics app store gross consumer spending, excluding m-commerce or in-app advertising Published by App Annie; TechCrunch Publication date May 2018 Original source techcrunch.com Website URL visit the website Back to statistic Notes: n.a. Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars) Global gross consumer spend on mobile apps 2017-2022, by region
  • 121. References114 Source and methodology information Source(s) adjust Conducted by adjust Survey period 2018 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics Growth index = number of installs per month / monthly active users (MAU) Published by adjust Publication date May 2019 Original source Adjust Global App Trends 2019, page 11 Website URL visit the website Back to statistic Notes: Data is based on adjust's Growth Index. The source defines its Growth Index as follows: "To define growth, we took the number of installs per month and divided them by monthly active users (known as MAU) for each vertical and country in our dataset. This tells us the rate of growth that apps receive from installs against their monthly active user base. The more users that install in relation to the MAU, the higher the score. Payment apps and Tools were not included in this sample." Mobile app verticals with the highest install and user base growth in 2018 (Growth Index score) Fastest growing mobile app categories 2018
  • 122. References115 Source and methodology information Source(s) Kaspersky Lab Conducted by Kaspersky Lab Survey period H2 2017 Region(s) Worldwide Number of respondents 17,918 Age group 16 years and older Special characteristics n.a. Published by Kaspersky Lab Publication date April 2018 Original source Kaspersky Cybersecurity Index H2 2017 Website URL visit the website Back to statistic Notes: What activities people perform on their personal devices, when they are online Most popular mobile internet activities according to internet users worldwide as of 2nd half 2017, by device Leading smartphone and tablet activities 2017, by device
  • 123. References116 Source and methodology information Source(s) We Are Social; Various sources (Company data); Hootsuite; DataReportal Conducted by Various sources (Company data); DataReportal Survey period as of October 20, 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by We Are Social; Hootsuite; DataReportal Publication date October 2019 Original source Digital 2019: Q4 Global Digital Statshot, page 24 Website URL visit the website Back to statistic Notes: *Registered users All values are the last reported figures. Telegram figures from company blog. Most popular global mobile messenger apps as of October 2019, based on number of monthly active users (in millions) Most popular global mobile messaging apps 2019
  • 124. References117 Source and methodology information Source(s) eMarketer Conducted by eMarketer Survey period 2014 to 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by eMarketer Publication date June 2019 Original source emarketer.com Website URL visit the website Back to statistic Notes: * Forecast. Includes products or services ordered using the internet via any device, regardless of the method of payment or fulfillment; excludes travel and event tickets. 2014 to 2016 data from earlier reporting Retail e-commerce sales worldwide from 2014 to 2023 (in billion U.S. dollars) Global retail e-commerce sales 2014-2023
  • 125. References118 Source and methodology information Source(s) eMarketer Conducted by eMarketer Survey period 2014 to 2017 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by eMarketer Publication date June 2019 Original source emarketer.com Website URL visit the website Back to statistic Notes: * Forecast. Includes products and services ordered using the internet via any device, regardless of the method of payment or fulfillment, numbers may not add up in total due to rounding. Excluding event tickets. Annual retail e-commerce sales growth worldwide from 2014 to 2023 Retail e-commerce sales growth worldwide 2014-2023
  • 126. References119 Source and methodology information Source(s) Statista; Statista Digital Market Outlook Conducted by Statista Digital Market Outlook Survey period 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by Statista Publication date May 2019 Original source Statista Digital Market Outlook Website URL visit the website Back to statistic Notes: The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (reCommerce and C2C). The eCommerce market considers the following product categories: "Clothes & shoes", "Consumer electronics & physical media", "Food, cosmetics & pharmaceuticals", "Furniture & home appliances" and "Special Interest". Further information on methodology can be found here. Retail e-commerce sales CAGR forecast in selected countries from 2019 to 2023 Digital Market Outlook: retail e-commerce sales CAGR in selected markets 2019-2023
  • 127. References120 Source and methodology information Source(s) We Are Social; GlobalWebIndex; DataReportal; Hootsuite Conducted by GlobalWebIndex; DataReportal Survey period Q3 2019 Region(s) Worldwide Number of respondents n.a. Age group 16 to 64 years Special characteristics n.a. Published by We Are Social; DataReportal; Hootsuite Publication date January 2020 Original source Digital 2020: Global digital overview, page 213 Website URL visit the website Back to statistic Notes: n.a. Share of online population who bought something online via mobile device in the past month as of 3rd quarter 2019, by country Mobile commerce reach in selected countries 2019
  • 128. References121 Source and methodology information Source(s) Monetate Conducted by Monetate Survey period Q2 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by Monetate Publication date November 2019 Original source Monetate EQ2 2019, page 5 Website URL visit the website Back to statistic Notes: n.a. Average value of global online shopping orders as of 2nd quarter 2019, by platform (in U.S. dollars) Global online shopping order value 2019, by platform
  • 129. References122 Source and methodology information Source(s) Monetate Conducted by Monetate Survey period Q2 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by Monetate Publication date November 2019 Original source Monetate EQ2 2019, page 15 Website URL visit the website Back to statistic Notes: Region is presumed. Conversion rate of online shoppers worldwide as of 2nd quarter 2019, by platform Global online shopper conversion rate 2019, by platform
  • 130. References123 Source and methodology information Source(s) Salesforce Research Conducted by Salesforce Research Survey period Q1 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics per-visit average amount Published by Salesforce Research Publication date May 2019 Original source Shopping Index Q1 2019 Website URL visit the website Back to statistic Notes: Data is based on 1.4 billion visits from 500+ million shoppers to 1,045 digital commerce sites in 37 countries. Average e-commerce spending per online shopper worldwide per visit as of 1st quarter 2019, by vertical (in U.S. dollars) Global online shopper per visit spend 2019, by vertical
  • 131. References124 Source and methodology information Source(s) Salesforce Research Conducted by Salesforce Research Survey period Q1 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by Salesforce Research Publication date May 2019 Original source Salesforce Shopping Index Q1 2019 Website URL visit the website Back to statistic Notes: Data is based on 1.4 billion visits from 500+ million shoppers to 1,045 digital commerce sites in 37 countries. Values may not add up to 100 percent due to rounding. Distribution of retail website visits and orders worldwide as of 1st quarter 2019, by device Global online retail website visits and orders 2019, by device
  • 132. References125 Source and methodology information Source(s) Visa Inc.; GfK; Bond Conducted by Visa Inc.; GfK Survey period May 31, 2018 to June 29, 2018 Region(s) Worldwide Number of respondents 8,127 Age group n.a. Special characteristics n.a. Published by Bond Publication date June 2019 Original source Internet Trends 2019, page 120 Website URL visit the website Back to statistic Notes: Full question was ´Please think about the payments you make for everyday transactions (excluding rent, mortgage, or other larger, infrequent payments). Thinking of your past 10 everyday transactions, how many were made in each of the following ways?` Most popular payment methods for everyday transactions according to internet users worldwide as of June 2018 Distribution of consumer transactions worldwide 2018, by payment channel
  • 133. References126 Source and methodology information Source(s) Google Conducted by Google Survey period H1 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics Government and federal agency requests for data Published by Google Publication date October 2019 Original source google.com Website URL visit the website Back to statistic Notes: Data reflects the number of law enforcement agency requests for information Google receive at Google and YouTube. Includes subpoenas, search warrants, other court orders, emergency disclosure requests, pen register orders, and wiretap orders. Excludes preservation requests. Number of user data requests issued to Google from federal agencies and governments during 1st half 2019, by country Google user data requests from federal agencies and governments H1 2019, by country
  • 134. References127 Source and methodology information Source(s) Facebook Conducted by Facebook Survey period H1 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics Government and federal agency requests for data Published by Facebook Publication date November 2019 Original source facebook.com Website URL visit the website Back to statistic Notes: n.a. Number of user data requests issued to Facebook from federal agencies and governments during 1st half 2019, by country Facebook: user data requests from federal agencies & governments H1 2019, by country
  • 135. References128 Source and methodology information Source(s) Twitter Conducted by Twitter Survey period H1 2019 Region(s) Worldwide Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by Twitter Publication date October 2019 Original source transparency.twitter.com Website URL visit the website Back to statistic Notes: n.a. Global number of user data requests issued to Twitter from federal agencies and governments during 1st half 2019, by country Twitter: user data requests from federal agencies and governments H1 2019
  • 136. References129 Source and methodology information Source(s) CIGI; Ipsos Conducted by CIGI; Ipsos Survey period December 21, 2018 to February 10, 2019 Region(s) Worldwide Number of respondents 23,854 Age group 16-64 years Special characteristics internet users Published by CIGI Publication date June 2019 Original source 2019 CIGI-Ipsos Global Survey on Internet Security and Trust - Parts 1 & 2, page 12 Website URL visit the website Back to statistic Notes: Original question: How concerned are you about your online privacy compared to one year ago? - Much more concerned / somewhat more concerned Share of internet users who are more concerned about their online privacy compared to a year ago as of February 2019, by region Global opinion on concern about online privacy 2019, by region
  • 137. References130 Source and methodology information Source(s) CIGI; Ipsos Conducted by CIGI; Ipsos Survey period December 21, 2018 to February 10, 2019 Region(s) Worldwide Number of respondents 14,164 Age group 16-64 years Special characteristics internet users Published by CIGI Publication date June 2019 Original source 2019 CIGI-Ipsos Global Survey on Internet Security and Trust - Parts 1 & 2, page 36 Website URL visit the website Back to statistic Notes: Q2. To what extent have the following sources contributed to your being more concerned than last year about your online privacy? [Internet companies] Base: Much/ Somewhat More Concerned About Online Privacy Share of internet users who are increasingly concerned about their online privacy due to internet companies as of February 2019, by region Global concern about internet companies and online privacy 2019, by region
  • 138. References131 Source and methodology information Source(s) CIGI; Ipsos Conducted by CIGI; Ipsos Survey period December 21, 2018 to February 10, 2019 Region(s) Worldwide Number of respondents 12,899 Age group 16-64 years Special characteristics internet users Published by CIGI Publication date June 2019 Original source 2019 CIGI-Ipsos Global Survey on Internet Security and Trust - Parts 1 & 2, page 27 Website URL visit the website Back to statistic Notes: Q2. To what extent have the following sources contributed to your being more concerned than last year about your online privacy? [Your Government] Base: Much/ Somewhat More Concerned About Online Privacy; Not asked in Egypt and China Share of internet users who are increasingly concerned about their online privacy due to their own government as of February 2019, by country Global concern about national government and online privacy 2019, by country
  • 139. References132 Source and methodology information Source(s) Ipsos; CIGI Conducted by Ipsos; CIGI Survey period December 21, 2018 to February 10, 2019 Region(s) Worldwide Number of respondents 21,203 Age group 16-64 years Special characteristics n.a. Published by CIGI Publication date June 2019 Original source 2019 CIGI-Ipsos Global Survey on Internet Security and Trust - Part 6, page 8 Website URL visit the website Back to statistic Notes: Q35. How aware are you of your economy`s data protection and privacy rules? Not asked in Kenya, Nigeria, Pakistan, and Tunisia Values may not add up to total due to rounding. Share of internet users worldwide who are aware of their country's data protection and privacy rules as of February 2019, by country Global data protection and privacy rule awareness 2019, by country
  • 140. References133 Source and methodology information Source(s) Symantec (Norton); Harris Poll Conducted by Harris Poll Survey period October 9 to 30, 2018 Region(s) Worldwide Number of respondents 16,000 Age group 18 years and older Special characteristics n.a. Published by Symantec (Norton) Publication date March 2019 Original source 2018 Norton LifeLock Cyber Safety Insights Report, page 9 Website URL visit the website Back to statistic Notes: Original statement: I am concerned about my privacy. - Strongly agree / Somewhat agree I accept certain risks to my online privacy to make my life more convenient. - Strongly agree / Somewhat agree Share of internet users who are concerned about risks to their online privacy vs. their willingness to accept certain risks to their online privacy to make their life more convenient as of October 2018, by country Global concern about internet privacy risk vs. convenience 2018, by country