1. Amity Business School
Subject- Business Communication
Topic- Relevance of Effective
Business Communication
Presented by- Group 2

2. What is effective Business
Communication?????
The use of Effective Language to convey a clear
business message to achieve a pre determined
objective is called effective business
Communication.

3. 7 C’S OF EFFECTIVE BUSINESS
COMMUNICATION
The 7 C’s of Effective Business Communication
are:
1. Clarity
2. Conciseness
3. Completeness
4. Consideration
5. Correctness
6. Concreteness
7. Courtesy

5. 1) Clarity:
This means that the business message that has to be communicated should
be clear. It should not revolve around vague ideas and thoughts.
2) Conciseness:
The message should be concise i.e., it should be short, simple and brief. Avoid
Redundant phrases. Brevity is the key to effective Communication.
3) Completeness:
The message should be Complete and Fluent. That means that ideas should
be expressed in lieu of well connected thoughts in the form of sentences. It
should be framed keeping the audience in mind.
4) Consideration:
The message should be such that you emphasize on being empathetic and
emphatic both. This means that you should “put yourself in the shoes of others”
before communicating a message. Being emphatic refers to the fact that right
ideas should be stressed upon and should be expressed in a form of well
connected sentences.

6. 5)Correctness/Accuracy:
The message should be correct devoid of any rumors or biousness and
grammatical errors. It should be exact, correct and well timed.
6) Concrete:
The message should be concrete i.e. it should be crisp and to the point further
supported by facts and figures in a very easy language.
7) Courtesy:
This implies that both sender and receiver should have good terms with each
other so as to understand each other’s thoughts and feelings and respect them.

7. Paths of Business
Communication

8. There are 4 paths of Communication in an
Organization:
1)Downward
2)Upward
3)Lateral/Horizontal
4)Diagonal

9.  Downward Communication
Communication takes place from Upper levels of Management to
Lower levels that exists in an organizational hierarchy . This means that
all the strategies, policies and procedures that have to be followed in the
organization are communicated to lower levels.
 Upward Communication
Communication takes place from Lower to upper levels of the
organizational Hierarchy in the form of feedback and performance
appraisals.
 Lateral/Horizontal Communication
Communication takes place within the managers or employees
working in the same level. Example- Marketing manager and Production
Manager as they are placed on the same designation in their respective
departments.
 Diagonal Communication
Communication takes place within the employees at different levels.

10. Relevance of Business Communication
Communication is the key to success of any organization. In an era
where everything is going Global , it is very important for all the
business houses to communicate very well with it’s internal and
external environment. Internal environment consisting of
shareholders, stockholders, employees etc. should be well nurtured
and informed about company policies clearly to reduce ambiguity.
Humans are an essential asset for any organization and thus
human capital these days is given utmost importance. External
environment consisting of customers etc. should be communicated
well about company policies and procedures with the help of
accurate facts and figures. Dynamism is the key to success and it
comes along with effective Business Communication.

11. The two words 'information' and 'communication' are often
used interchangeably, but they signify quite different things.
Information is giving out; communication is getting through.
Sydney J. Harris