1. Social Commerce & the new ways for E-Commerce
Nicola Junior Vitto - @njvitto @blomming
2 April 2012 - Digital Magics - Milan, Italy
martedì 3 aprile 12
5. Facebook Commerce
Almost 40% of small businesses that sell on
Facebook say it is their sole sales channel
More info on: http://www.emarketer.com/Article.aspx?R=1008936&ecid=a6506033675d47f881651943c21c5ed4
martedì 3 aprile 12
6. F-Commerce: 2 Strategies
Social Media on E-Commerce on
E-Commerce platforms Social Media platforms
Helping people connect where they buy Helping people buy where they connect
martedì 3 aprile 12
14. Facebook Commerce
Between the end of 2010 and the end of 2011,
Internet Retailer Top 200 retailers
saw a 203% increase in traffic
from Facebook to their sites.
(source: Facebook)
More info on: https://www.facebook.com/commerce
martedì 3 aprile 12
16. Social Commerce
Social Commerce is all about
people and their social power
martedì 3 aprile 12
17. Social Sharing
62% of online shoppers have read
product-related comments
from their friends on Facebook
The #1 value to shoppers in reading social sharing is that it “helps them discover a
product they might want to buy”.
More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchase
martedì 3 aprile 12
18. Social Sharing
75% of shoppers who read social sharing
comments have clicked on the product link
in their friends’ Facebook posts, taking them
to the product page on a retailer’s website
More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchase
martedì 3 aprile 12
19. Social Sharing
53% of the shoppers who have clicked
through to the retailer’s site
have made a purchase.
More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchase
martedì 3 aprile 12
20. Social Sharing
81% of consumers who purchase products
they learn about through social sharing are
valuable social sharers themselves, thus
creating a cycle of sharing and buying.
More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchase
martedì 3 aprile 12
30. Mobile Commerce
More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3
martedì 3 aprile 12
31. Mobile Commerce
More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3
martedì 3 aprile 12
32. Mobile Commerce
More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3
martedì 3 aprile 12
33. Mobile Commerce - Forecast
Global Internet users will double in the next
few years and most will be mobile
More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3
martedì 3 aprile 12
34. Mobile Commerce - Case History
Vente Privee
15M registered users
45M visitors / month (6,7M from iPhone)
More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3
martedì 3 aprile 12
35. Mobile Commerce - Case History
Vente Privee
145k downloads on Android /
1,6M downloads on iOS
16% of total revenues are from mobile
iPhone sales peak: 7-9 AM
iPad sales peak: 9-10 PM
More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3
martedì 3 aprile 12
36. Social Commerce
Experiences
for (some) Retailers
martedì 3 aprile 12
37. Is F-Commerce good for everyone?
Some brands opened and then shutted down
a Facebook shop during 2011
"We just didn’t get the return on investment
we needed from the Facebook market, so
we shut it down pretty quickly” -
Ashley Sheetz, Gamestop VP Marketing
More info on: http://articles.businessinsider.com/2012-02-19/tech/31076370_1_zynga-facebook-market-e-commerce
martedì 3 aprile 12
38. Is F-Commerce good for everyone?
“It sounds like the big problem is that
companies were just replicating what
they had on their websites inside of
Facebook”
“There's still a chance someone will figure out a way to
make an e-commerce experience that works in
Facebook by tailoring it to Facebook's strengths”
More info on: http://articles.businessinsider.com/2012-02-19/tech/31076370_1_zynga-facebook-market-e-commerce
martedì 3 aprile 12
39. Social Audience of retailers
More info on: http://socialcommercetoday.com/does-social-commerce-work-fact-or-fiction-infographic/
martedì 3 aprile 12
40. Retailers: F-Commerce Integration
Do you remember the 2 Strategies?
More info on: http://socialcommercetoday.com/does-social-commerce-work-fact-or-fiction-infographic/
martedì 3 aprile 12
42. On your Blomming pages
Creating
a Shop
on Blomming
you can
immediately
sell...
martedì 3 aprile 12
43. On your Blomming pages
On websites and/or blogs
Creating
a Shop
on Blomming
you can
immediately
sell...
martedì 3 aprile 12
44. On your Blomming pages
On websites and/or blogs
Creating
a Shop
on Blomming
On your Facebook page
you can
immediately
sell...
martedì 3 aprile 12
45. On your Blomming pages
On websites and/or blogs
Creating
a Shop
on Blomming
On your Facebook page
you can
immediately
On Blomming’s Storefront
sell...
martedì 3 aprile 12
46. On your Blomming pages
On websites and/or blogs
Creating
a Shop
on Blomming
On your Facebook page
you can
immediately
On Blomming’s Storefront
sell...
On other sites
and mobile
API devices
martedì 3 aprile 12
