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Efficient Marketing for Profitable Sales

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Nikos kazazis
Nikos kazazis

A well referenced text book which explains thoroughly the theory and practice of marketing. It also presents step-by-step techniques and proven analytical frameworks and tools for making important marketing decisions. The book aims at undergraduates and postgraduates students, managers and entrepreneurs who recognize the vital role that marketing plays in the economy. www.stamoulis.gr/ViewShopProduct.aspx?ProductId=374725

Business
1 of 2
Efficient Marketing for Profitable Sales (2nd Edition revised) A well referenced text book which explains thoroughly the theory and practice of marketing. It also presents step- by-step techniques and proven analytical frameworks and tools for making important marketing decisions. The book aims at undergraduates and postgraduates students, managers and entrepreneurs who recognize the vital role that marketing plays in the economy. www.stamoulis.gr/ViewShopProduct.aspx?ProductId=374725

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Efficient Marketing for Profitable Sales

  • 1.
  • 2. Efficient Marketing for Profitable Sales (2nd Edition revised) A well referenced text book which explains thoroughly the theory and practice of marketing. It also presents step- by-step techniques and proven analytical frameworks and tools for making important marketing decisions. The book aims at undergraduates and postgraduates students, managers and entrepreneurs who recognize the vital role that marketing plays in the economy. www.stamoulis.gr/ViewShopProduct.aspx?ProductId=374725