The first book of its kind published in Greek!!! It provides comprehensive descriptions of marketing theories and concepts and then focuses on their applications into pharmaceutical industry. The target audience includes both practitioners with academic background in business but with little knowledge or experience in the pharmaceutical sector and practitioners with academic background in pharmacy or other related fields but with little or no formal education in marketing. Also, it is an excellent resource for pharmacy students who are interested in marketing. This is a worthy addition to any company and personal library. http://www.stamoulis.gr/ViewShopProduct.aspx?ProductId=402023