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Your Smartest Friend™ 
Framing the Problem 
October 2014 
by 
Neil Movold 
Founder / CEO
Your Smartest Friend™ 
Inabilityto drive decisions 
and solve problems 
due to the 
lack oftimely Insight 
What if… 
you could gain the productive andtelling insights 
to drivebetter, 
morerelevant decisions 
and solve 
problemsin a simpleand engagingmanner?
Your Smartest Friend™ 
SB2 facilitates international opportunities and de-risks the international experience for selected High Tech companies 
What if… we could more efficiently figure out who we need to talk to in a timely manner? 
My Professional WhatIf? (2007-2010)
Your Smartest Friend™ 
What if… I could gain the insight necessary to know what to do or who to talk to in order to help Jaden walk some day? 
My Personal WhatIf?
Your Smartest Friend™ 
PROBLEMSOURCE: increasingcostin timeand resourcesit is taking todiscoverenough relevant knowledge required to reach sought after moments of insight
Your Smartest Friend™ 
Existing systems and historical approaches are becoming too brittleto withstand the kinds of uncertaintiesand complexitiesthat we are being challenged with
Your Smartest Friend™
Your Smartest Friend™ 
“What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealthofinformationcreates a povertyofattention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it” 
Herb Simon (Nobel Prize Winner) as quoted by Hal Varian, Scientific American 9/1995
Your Smartest Friend™ 
“Definitive answers to specific questions are immediately available from search engines... 
But people wantmorethanfacts. They want understanding. They want meaning. They want context. They want stories.” 
Paul Sloane, Destination Innovation
Your Smartest Friend™
Your Smartest Friend™
Your Smartest Friend™
Your Smartest Friend™
Your Smartest Friend™
Your Smartest Friend™
Neil Movold -Founder & CEO | +64 21 749 898 | neil@insightng.com

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InsightNG - Framing the Problem

  • 1. Your Smartest Friend™ Framing the Problem October 2014 by Neil Movold Founder / CEO
  • 2. Your Smartest Friend™ Inabilityto drive decisions and solve problems due to the lack oftimely Insight What if… you could gain the productive andtelling insights to drivebetter, morerelevant decisions and solve problemsin a simpleand engagingmanner?
  • 3. Your Smartest Friend™ SB2 facilitates international opportunities and de-risks the international experience for selected High Tech companies What if… we could more efficiently figure out who we need to talk to in a timely manner? My Professional WhatIf? (2007-2010)
  • 4. Your Smartest Friend™ What if… I could gain the insight necessary to know what to do or who to talk to in order to help Jaden walk some day? My Personal WhatIf?
  • 5. Your Smartest Friend™ PROBLEMSOURCE: increasingcostin timeand resourcesit is taking todiscoverenough relevant knowledge required to reach sought after moments of insight
  • 6. Your Smartest Friend™ Existing systems and historical approaches are becoming too brittleto withstand the kinds of uncertaintiesand complexitiesthat we are being challenged with
  • 8. Your Smartest Friend™ “What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealthofinformationcreates a povertyofattention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it” Herb Simon (Nobel Prize Winner) as quoted by Hal Varian, Scientific American 9/1995
  • 9. Your Smartest Friend™ “Definitive answers to specific questions are immediately available from search engines... But people wantmorethanfacts. They want understanding. They want meaning. They want context. They want stories.” Paul Sloane, Destination Innovation
  • 16. Neil Movold -Founder & CEO | +64 21 749 898 | neil@insightng.com