Android Bazaar and Conference 2016 Spring: 「CxD：Conversation Designの理解」発表資料（2018年6月9日、東京大学 本郷キャンパス 工学部2号館） http://abc.android-group.jp/2018s/

1. Android Bazaar and Conference 2018 Spring
Conversation Design
2018/06/09
#abc2018s
#CxD
#ConversationDesign
Nobuya Sato
Secret Lab, Inc.
@nobsato

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Nobuya Sato
@nobsato
Founder & CEO / Experience Designer at Secret Lab, Inc.
Google Developers Expert (Product Design)
Google certified Sprint Master
Trained facilitator for LEGO® SERIOUS PLAY® method and materials

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Principles of
Conversation Design
How we can design
conversation naturally?

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Conversation Design?

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1) 6 New Voices
2) Continued Conversation
3) Multiple Actions
4) Pretty Please
5) Food Ordering &
Delivery from Android
What’s New on Google Assistant at Google I/O 2018 Keynote

10. 11Google is top-selling smart speaker vender in Q1 2018 (Source: Canalys estimates)

11. 12Worldwide smart speaker market Q1 2018 (Source: Canalys estimates)

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What is Conversation Design?

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What is Conversation Design?
“ Conversation Design is a
design language based on
human conversation.”
In conversation,
there are no “errors”

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What is Conversation Design?
“ It’s a synthesis of several design disciplines,
including voice user interface design,
interaction design, visual design, motion
design, audio design, and UX writing. ”

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Actions on Google: Conversation: The New UI

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1. Eye contact

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2. Nod

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3. verbal cue

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Core Conversation Experience

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Credit: Science Picture Co Collection Mix: Subjects Getty Images

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© 2014 EuropaCorp, TF1 Films Production, Canal+, Ciné+, TF1

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Designing Good Conversation Principles
Conversation Principles = Core Conversation Experience

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Happy PathUnhappy Path

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Happy Path

38. 41“Actions on Google: Conversation Design Tips” by Nandini Stocker

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How can we design conversation principles?
Conversation Principles = Core Conversation Experience

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Designing conversation dialog by
“Conversation”

41. Conversation Design Sprint
Learn the principles of conversational
experiences by “learn by doing” exercise

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Google I/O 2018: Design Actions for the Google Assistant beyond smart speakers

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Anatomy of a response

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Multimodal Spectrum

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Google I/O 2018: Creating a persona: what does your product sound like?

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Google I/O 2018: Creating a persona: what does your product sound like?

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“Let’s talk” sessions at
Google Developer Days 2017 Europe

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1. Brand Identity
2. Tasks
3. User, Needs &
Context
4. Brand Persona

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real life
user
conditions

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”Error” events ≠ users doing something wrong
In conversation,
there are no “errors”
Users are being cooperative.

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No-input
Time-outs

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No-match
No-input / Time-outs

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1) Understanding Brand, User,
Needs, Context and Tasks
2) Define Brand Persona
3) Human conversation
has no “error”
Designing Core Conversation Experience

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developers.google.com/actions/design/principles

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developers.google.com/actions/design

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designguidelines.withgoogle.com/conversation

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Conversation Component example

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Visual Component example

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68. Thanks
Nobuya Sato
Secret Lab, Inc.
@nobsato