Fresh insights from UX community to improve your product usability
Watching people try to use what you create
Understand behaviors and what’s wrong
ANOTHER WAY TO GET FEEDBACK
Build your own tester community with your real users
and organize testing sessions
EVERY TEST COUNTS
CONSTANTLY, when you get the idea,
Test frequently, with few users (up to 10)
WHEN DO YOU NEED USABILITY TESTING ?
WHAT YOU CAN TEST
• Your existing product
• Alpha, Beta
• Portions of your product
• A / B Versions
• Low or high ﬁdelity Wireframes
• Statics Mockups
• Interactive Prototype
• Paper Prototype
• A scenario sketch
• Competitors’ products…
• Which part of the user journey do you want to test
• WHAT do you want to know? Prepare tasks and scenarios
• HOW do you want to execute the element for the test?
• PROPS Which additional items do you need?
laptop, tablet, camera, dictaphone.. BRING YOUR OWN!
• WHO will be the tester? Which role do you need to execute the test?
• WHO will be the Test Admin?
• PRESENT YOURSELF What’s your job in your startup?
• Don’t tell your company name if you want to test your brand
• Ask the tester to constantly think aloud, and be honest
• GIVE INSTRUCTIONS with an accurate context
Ex: « You are (persona 1) in a (place) at (hour) and are looking for
(speciﬁc need), tell me what do you do…
• ASK QUESTIONS on why she did something you don’t expected
If the tester is curious, debate about it after the test
DON’T JUSTIFY YOUR DESIGN
ASK QUESTIONS, LISTEN AND DON’T ANSWER
LISTEN, TAKE NOTES
You can print your screens and annotate on it
TEST ASSIGNMENT, TEST CONTEXT
For each activity, make a note of what the most positive and most negative experience is.
See which positive and negative experiences repeatedly appear.
Think how you can reinforce the positive and adapt the negative.
TEMPLATES CAN HELP
No big report, email the whole team with key lesson-learnt of the tests
You can sort feedbacks in a tool like Trello, Slack, or Github
PROBLEMS YOU CAN
FIND WITH JUST A FEW
PROBLEMS YOU NEED
TO FOCUS ON
It’s great for telling you what you did wrong
Remember that users don’t know what they want
DON’T TAKE DECISIONS ONLY BASED
ON USER FEEDBACK
• Steve Krug, «Don’t Make Me Think »
• Jeff Gothelf, « Lean UX »
• UXPIN toolkit
• Service design toolkit