As personal computers, smartphones, and the Internet of Things evolve, so must your nonprofit. This webinar was presented on December 19 to more than 1,900 nonprofit staff worldwide and focused on what’s new and next in online communications and fundraising to help nonprofits prepare for the future and embrace being an early adopter.

2. 1. The Internet of Things
• By the year 2020, over 30 billion things – cars, appliances,
roads – will be connected to the Internet of Things.
• In 2017, early adopter nonprofits began launching
Amazon Skills. 2018 is a crucial year for
smart speaker technology and innovation.
• Mass adoption of giving through the Internet of Things will
likely take 5-10 years.
• “Think about some of the pieces of technology or up-and-
coming topics that, maybe five years ago, we thought had
nothing to do with us. Those of us who ignored them
quickly fell behind the curve.” - Hubspot

3. 2. The Revival of Email
• There are currently 6.3 billion email accounts worldwide
and the number is expected to grow to 7.7 billion by 2021 –
a growth rate of 22%.
• Email accounted for 26% of all online revenue in 2016 and
grew 14% over 2015.
• The number of smartphone users worldwide has reached
2.4 billion and is projected to grow to 6.1 billion by 2020.
56% of email opens are now mobile.
• Due to the decline in reach on social media, nonprofits
should prioritize email communications and fundraising in
2018 [Benchmarks for Success].

4. 3. Digital Payments on Social Networks
• Digital payments will revitalize online fundraising and the
ROI of social networks.
1. Facebook Fundraising Tools [Conservation International]
2. Periscope Coins
3. YouTube Donation Cards

5. 4. Mobile Wallets for In-App Fundraising
• Mobile Wallets are primarily understood as a Near-Field
Communication (NFC) payment system, but they also
offer online and in-app payments.
1. Apple Pay [Blackbaud]
2. Android Pay
• In the U.S., mobile wallets are expected to
surpass the use of both credit and debit cards by 2020.

6. 5. The Rise of International Giving
• 45% of donors give to NPOS and NGOs located outside of their co
.
• The obstacle to international online fundraising thus far has
been the lack of an international database of verified NPOs
and NGOs. The United States has tax ID numbers (EINs) and
the GuideStar database which enables vendors to easily
process online donations for nonprofits in the United States
without fear of fraud.
• Today, there are two emerging databases addressing this
obstacle:
The BRIDGE Registry
OnGood Global Directory of Verified NGOs

7. 6. Demographic Shifts Worldwide
• Global internet users to reach 4.2 billion by 2020. Today
it is 3.4 billion.
• Generation Z (currently 19 and younger) is mobile-first
and mobile-only – and 27% of the global population.
• 9 out of 11 of the fastest-growing countries are in Africa
while 9 of out 11 of the fastest-shrinking countries are in
Europe.
• Islam is the fastest growing religion in the world and
giving to charity increases significantly during
Ramadan and Eid al-Fitr.

8. 6. Demographic Shifts Worldwide
• As 10,000 Baby Boomers retire each day in the United
States, Gen X (currently age 37-52) is entering the peak
years of their careers. 51% of nonprofit
CEOs are Gen Xers. Gen X also volunteers more often
than any other generation and gives generously.
• By 2020, millennials will form 50% of the global
workforce and are currently the largest generation in the
United States. Must-Read: Millennial Impact Report
• The white population in the U.S. will become a
minority by 2045. Must-Read: Diversity in Giving Report

9. 7. The Rise of NGOs in Developing
Nations
• According to the Public Interest Registry, more than
3,000,000 NPOs and NGOs will come online for the first
time by 2025.
• In the 1990’s, English made up 80% of web content.
Today, 10 languages make up 82% of web content.
• At the same time, internet freedom is decreasing
worldwide and there is a clamp down on the NGO sector.
67% of internet users live in countries where criticism of
the government, military, or ruling family are subject to
censorship.

10. 8. The Rise of Messaging Apps
• The world’s most popular messaging apps are WhatsApp,
Facebook Messenger, and Viber.
• 1 in 3 use WeChat Pay in China.
• WhatsApp Payments are launching soon in India.
• Facebook Messenger Payments are primarily accepted in
the United States and Europe.
• Snapcash launched in 2004, but it is not widely used.

11. 9. Live Reporting Using Social Media
• Since the release of Facebook Live, Facebook video
exposure has increased 360% across everyone’s news feed.
[Facebook Live Best Practices]
• Live broadcasts are streamed within the Periscope app and
#LIVE on Periscope. [Periscope Best Practices]
• Instagram allows multiple people to go live at the same
time.
• Advanced social media managers will
repackage the stream into blog, email, and social media conte
.

12. 10. The Coming Social Media Backlash
• Instagram is the most detrimental social media for young
people’s mental health, followed closely by Snapchat.
YouTube was found to have the most positive impact.
• Social media is more addictive than cigarettes and leaves
users in a constant state of anxiety, craving a dopamine
high.
• Social media is hazardous to our physical health causing
Carpal Tunnel Syndrome and text neck.
• Self-inflicted social media detoxes will rise in coming years.

13. Thank You
• This webinar was sponsored Public Interest Registry – the
nonprofit responsible for managing the .ORG, .NGO
and .ONG domains. Unlike .ORG, only NGOs, charities,
and nonprofits can use the .NGO and .ONG domains.
• This webinar was not recorded. Notes will be emailed
within the next 24 hours. You are now subscribed to the
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from the Public Interest Registry.