Social media changes so frequently that unless your NGO has a full-time social media manager who has the time to consistently research and adopt emerging trends, odds are your NGO is using social media in ways that are no longer effective. This webinar will illuminate ten signs that your NGO’s social media strategy is current and best positioned to inspire donors and supporters to give and take action on your organization’s behalf. The webinar will feature real-time examples of NGOs that are: • Effectively posting content and hashtags on Facebook, Twitter, and Instagram. • Using graphics, images, and video to successfully increase engagement on social media. • Inspiring their donors to give as a result of using social media. • Consistently integrating social media into their email communications strategy. • Formatting online news and blog content to maximize effective storytelling and calls-to-action.

2. 1. Social media is integrated into your website
and blog.
• To grow your following on social networks, ensure that
your NGO has prominently featured social network
icons on every page of your website and blog.
• Use a premium social sharing service for web pages and
blog posts, such as Social Warfare ($29/yr).

3. 2. Social media is integrated into your email
campaigns.
• Email raises 26% of online revenue, but social media is
growing in strength. It’s crucial that your NGO:
1. Convert email subscribers into social network
followers by adding calls-to-follow in your email
updates.
2. Convert social network followers into email
subscribers by asking your followers to subscribe to
your email updates.
• In 2017-18, your number #1 priority should be to
grow your NGO’s email list.

4. 3. Social media is integrated into your
online giving campaigns.
• Online donors are increasingly citing social media as
the communication tool that inspires them the most to
give. Thus, your NGO must make a concentrated effort
to convert online donors into social media followers:
1. Add a prominent call-to-follow on your
“Thank You” landing page and in your
“Thank You” email.
2. If your NGO engages in peer-to-peer fundraising and
crowdfunding, be sure to use a service that has
integrated social sharing and social login because social
media results in 1 of 3 of P2P donations.

5. 4. Your NGO consistently creates written
content.
• Small NGOs should blog or publish news stories at least
twice monthly. Medium-sized NGOs weekly and large
NGOs at least twice a week. For example:
1. Success stories
2. Campaign updates
3. Photo essays
4. Useful tips and advice
• All blog and news content must have social sharing
functionality, calls-to-follow, and an email update
subscribe option.

6. 5. Your NGO consistently creates visual
content.
• Create social media graphics for
special fundraising campaigns and
year-end fundraising campaigns.
• Create #GivingTuesday graphics.
• Create breaking news and call-to-action graphics.
• Create powerful stat and inspirational quote graphics.
• Use Canva to easily create social media graphics.

7. 6. Your NGO has a visually compelling avatar
that is used consistently on all social networks.
• Donors and followers will associate your NGO with your
avatar. Make sure it’s square, colorful, simple, well-
designed, and includes very little text:
Oceana
Save the Children
Marie Stopes International Australia

8. 7. Your NGO is active on at least two social
networks and experimenting with a third.
• Facebook is a must for all NGOs. Your second social
network should be based on the demographics and
social media habits of your supporters and donors (
U.S. data, Global data). The most likely choice for your
second social network is Twitter or Instagram.
• Your third social network should be one outside of the
norm, but relevant to your supporter and donor base,
such as a Pinterest, Snapchat, WhatsApp, LINE, etc.

9. 8. Your NGO has claimed your LinkedIn Page
and
you post a minimum of once a week.
• All NGOs have a LinkedIn Page and a clear sign of social
media excellence is an NGO that regularly posts on
their LinkedIn Page.
• Compared to Facebook and Twitter,
engagement on LinkedIn Pages is high.

10. 9. Your NGO is an early adopter of digital
payments.
• Digital payments are going to radically transform how
donors give to your NGO. Follow the trend closely in
your country and become an early adopter.
• Resource:
5 Digital Payment Systems That Could Transform Online

11. 10. Your NGO has a written social media
strategy.
• According the 2017 Global NGO Online Technology
Report, only 32% of NGOs worldwide have a written
social media strategy. A written social media strategy is
essential for success.
• How To: Write a Social Media Fundraising Strategy for
Your Nonprofit

12. Thank You
• This webinar was sponsored Public Interest Registry – the
nonprofit responsible for managing the .ORG, .NGO and
.ONG domains.
• .NGO and .ONG domains are on sale for $19.99 through
9/30/17. Unlike .ORG, only NGOs, charities, and nonprofits
can use the .NGO and .ONG domains.
• This webinar was not recorded. Notes will be emailed
within the next 24 hours. You are now subscribed to the
Nonprofit Tech for Good e-Newsletter and email alerts
from the Public Interest Registry.