Over the last two decades the global NGO sector has embraced online technology, but economic and political factors and the quality of Internet infrastructure regionally often affects how well NGOs worldwide can use new technology. Not surprisingly, there is a gap between the utilization of online fundraising tools and social media by NGOs in high-income nations and those in developing nations. Based upon data gleaned from the 2017 Global NGO Online Technology Report, this webinar (presented on 2/7/17 to 1,600+ NGO staff) highlighted how NGOs worldwide use the internet to build awareness and raise funds to advance their mission and programs and elevate their online brand. Attendees will gain insight by learning benchmarks for success based on NGOs active online across six continents.

2. • About the 2017 Global NGO Online Technology Report
• Summary of Findings and Benchmarks for Success:
- Web and email communications
- Online and mobile fundraising
- Social media use and social media management
• 2017 Global NGO Online Technology Effectiveness Ratings
• Call for Partners! 2018 Global NGO Online Technology
Report and the new 2017 Trends in Global Giving Report

3. • Now in its second year, the primary goal of the
2017 Global NGO Online Technology Report is to set
benchmarks for success for NGOs worldwide.
• The report is sponsored by the Public Interest Registry –
the nonprofit responsible for managing the .org, .ngo,
and .ong domains – and produced by
Nonprofit Tech for Good.
• To increase the diversity of the survey respondents (live
from August 1 – October 31),
we partnered with five organizations to increase our reach
worldwide.

4. • 4,908 NGOs worldwide participated in the survey. Of
those, 4,591 completed the survey in English. 194 in
Spanish. 123 in French.
• 56.1% defined themselves as a small NGO. 34.7% as
medium-sized. 9.2% as a large NGO.
Africa 8.8% Europe 13%
Asia 27.8% North America 44.1%
Australia & Oceania 3.7% South America 2.6%

5. When asked to select one or two causes as the primary focus of
their organization’s work, the NGOs responded:
Animals 2.2% Human and civil rights 4.9%
Arts and culture 3.4% Human services 8.8%
Children and youth 14% International development 3.7%
Community development 13.5% Peace and nonviolence 1.6%
Education 17.2% Religious services and faith 2.9%
Environment 5.4% Research and public policy 4%
Health and safety 11.2% Women and girls 7.2%

6. • When asked which term best defines their organization:
• “NGO” is the most common term used in Africa, Asia,
Europe, and South America. “Non-profit organization” is
the most common term in North America (79%) and
Australia & Oceania (49%).
Non-profit organization
(NPO) 49.7%
Civil society organization
(CSO) 5%
Non-governmental
organization (NGO) 29.3%
Public benefit organization
(PBO) 2.8%
Charity 8.6% Other 4.6%

7. 1. Citizens and NGOs active on the Internet are disconnected
more by language than they are by time zone.
2. Every country has unique characteristics in banking,
government regulation of the NGO sector, and Internet
infrastructure and freedom that either impede the
progress of their NGO sector or advance it.
3. For every one question answered in the report, three
more questions arise. The lack of data about the global
NGO sector is vast and it will take years of research to fill.

8. % that have a
website
Of those, % that are
mobile-compatible
Africa 74% 85%
Asia 84% 76%
Australia & Oceania 98% 78%
Europe 98% 76%
North America 98% 80%
South America 90% 63%
Global Average 92% 78%
▶ Emoya Big Cat Sanctuary (South Africa)

9. % that regularly
publish a blog
Africa 38%
Asia 35%
Australia & Oceania 32%
Europe 44%
North America 40%
South America 33%
Global Average 38%
▶ Mary’s Meals (Scotland)

10. % that use
.org
% that
use .ngo
or .ong
% that use
.com
Other
domains
Africa 66% 3% 12% 19%
Asia 66% 5% 10% 19%
Australia & Oceania 45% 2% 11% 42%
Europe 47% 2% 7% 44%
North America 77% 1% 9% 13%
South America 68% 0% 11% 21%
Global Average 68% 2% 9% 21%
▶ Educate Girls (India)

11. % that regularly send email
updates
to donors and supporters
Africa 69%
Asia 71%
Australia & Oceania 79%
Europe 74%
North America 73%
South America 54%
Global Average 71%
▶ OzHarvest (Australia)

12. Small
NGOs
Medium
NGOs
Large
NGOs
Africa 1,469 23,714 143,840
Asia 6,314 18,644 27,038
Australia & Oceania 3,186 18,546 154,755
Europe 7,115 64,695 277,421
North America 5,718 21,666 221,313
South America 2,330 24,999 50,650
Global Average 6,203 44,768 169,339

13. % that accept
online donations
Africa 48%
Asia 47%
Australia & Oceania 66%
Europe 61%
North America 85%
South America 48%
Global Average 67%
▶ Heart and Stroke Foundation (Canada)

14. Credit
Cards PayPal
Direct
Debit
Digital
Wallets
Africa 54% 48% 45% 10%
Asia 59% 33% 59% 14%
Australia & Oceania 86% 40% 36% 1%
Europe 73% 61% 57% 8%
North America 86% 54% 36% 3%
South America 67% 52% 19% 10%
Global Average 78% 50% 42% 6%
▶ Médecins Sans Frontières (France)

15. % that regularly send
text messages
Of those, % that
accept text donations
Africa 39% 54%
Asia 31% 38%
Australia & Oceania 6% 20%
Europe 8% 50%
North America 3% 32%
South America 4% 50%
Global Average 15% 40%
▶ Aid and International Development Forum

16. Small
NGOs
Medium
NGOs
Large
NGOs
Africa 961 3,219 7,162
Asia 2,966 11,170 233,770
Australia & Oceania 134 22,267 ---
Europe 2,993 3,338 57,500
North America 1,550 7,763 56,500
South America 419 --- ---
Global Average 2,451 19,415 160,433

17. % that have a
Facebook Page
Africa 85%
Asia 86%
Australia & Oceania 92%
Europe 96%
North America 95%
South America 94%
Global Average 92%
▶ APOPO HeroRats (Belgium)

18. Small
NGOs
Medium
NGOs
Large
NGOs
Africa 2,528 5,043 113,113
Asia 5,828 19,480 170,302
Australia & Oceania 3,014 17,328 63,432
Europe 5,819 59,674 146,251
North America 8,375 44,902 412,212
South America 5,668 30,268 116,339
Global Average 4,246 30,133 172,132

19. % that have a
Twitter Profile
Africa 65%
Asia 53%
Australia & Oceania 75%
Europe 82%
North America 82%
South America 67%
Global Average 72%
▶ Wilderness Society (United States)

20. Small
NGOs
Medium
NGOs
Large
NGOs
Africa 1,370 4,295 12,714
Asia 3,902 9,360 29,060
Australia & Oceania 1,506 3,555 12,758
Europe 1,993 10,910 187,001
North America 2,815 12,498 83,102
South America 2,166 29,181 68,449
Global Average 3,755 12,815 80,371

21. % that have participated
in or hosted a Tweet Chat
Africa 28%
Asia 22%
Australia & Oceania 7%
Europe 13%
North America 17%
South America 9%
Global Average 17%
▶ SANGONet (South Africa)

22. % that have an
Instagram Profile
Africa 31%
Asia 22%
Australia & Oceania 38%
Europe 39%
North America 51%
South America 54%
Global Average 39%
▶ Conservamos la Vida (Colombia)

23. Small
NGOs
Medium
NGOs
Large
NGOs
Africa 691 975 1,207
Asia 904 1,339 6,474
Australia & Oceania 820 2,227 7,329
Europe 529 1,940 32,228
North America 1,738 3,998 45,952
South America 1,786 29,764 44,193
Global Average 1,465 2,999 28,392

24. YouTube LinkedIn Google+ Pinterest WhatsApp
Africa 38% 40% 31% --- 36%
Asia 42% 43% 38% --- 35%
Australia & Oceania 60% 58% 21% --- ---
Europe 68% 58% 28% 17% ---
North America 60% 58% 21% 21% ---
South America 62% 32% 23% --- 23%
Global Average 55% 51% 28% 28% 16%
▶ Global Web Index: WhatsApp

25. ▶ Facebook Live Map
% that have used social
media to report live
Facebook Twitter YouTube
Africa 55% 81% 52% 15%
Asia 51% 86% 36% 34%
Australia & Oceania 51% 68% 65% 23%
Europe 56% 74% 70% 23%
North America 50% 77% 67% 26%
South America 53% 73% 46% 27%
Global Average 52% 79% 56% 23%

26. Communica
-tions staff
Fundrais-
ing Staff
Executive
staff
Social media
manager Volunteer
s
Africa 25% 4% 24% 7% 23%
Asia 18% 8% 16% 9% 25%
Australia & Oceania 44% 4% 11% 7% 15%
Europe 38% 3% 9% 11% 19%
North America 33% 7% 15% 13% 18%
South America 43% --- 18% 6% 13%
Global Average 30% 6% 15% 11% 18%

27. 2 years
or less 3-4 years 5-9 years
10 years
or more
Africa 39% 36% 19% 6%
Asia 34% 36% 22% 8%
Australia & Oceania 27% 41% 29% 3%
Europe 22% 38% 37% 3%
North America 22% 38% 36% 4%
South America 45% 42% 23% 4%
Global Average 28% 37% 30% 5%

28. % that have a written
social media strategy
Africa 28%
Asia 25%
Australia & Oceania 39%
Europe 37%
North America 34%
South America 27%
Global Average 32%
▶ HOW TO: Write a Social Media Strategy

29. % that have paid
for advertising
Africa 28%
Asia 20%
Australia & Oceania 49%
Europe 43%
North America 34%
South America 39%
Global Average 34%

30. • 80% of global NGOs agree that email updates are effective
for their communications and fundraising strategy.
• 77% agree that blogging is effective.
• 74% agree that text messages are effective.
• 74% agree that Facebook is effective.
• 51% agree that Twitter is effective.
• 42% agree that Instagram is effective.
▶ 2017 Online Technology Effectiveness Ratings

31. • 95% of global NGOs agree that social media is effective for
online brand awareness.
• 88% agree that social media is effective for creating social
change.
• 80% agree that social media is effective for recruiting
volunteers.
• 78% agree that social media is effective for recruiting event
attendees.
• 71% agree that social media is effective for online fundraising.

32. 2018 Global NGO Online Technology Report
•For the 2018 Report, we are seeking to partner with 5-10
organizations willing to promote the next survey to their email
lists, on social media, and in print materials.
•The survey will be published on in English, French,
Portuguese, and Spanish. We’re most interested in NGO
associations or service providers with a global or regional
focus, especially in Asia, Australia & Oceania, Europe, and
Latin America.

33. 2018 Global NGO Online Technology Report
•In exchange for promoting the survey, Partners will be
provided with the data for their region in raw format to use as
they wish i.e., create your own report, blog posts,
infographics, etc.
•Partners will also be provided an infographic if your region
reaches 500 respondents and your organization will be
promoted on techreport.ngo and listed in the report.

34. 2018 Global NGO Online Technology Report
•If interested, please email Heather Mansfield at Nonprofit
Tech for Good by June 1. Include your email list size and links
to your social networking communities.
•Please note that your will be required a Cross-Promotion
Agreement.
•The next survey will go live on August 1, 2017 and the 2018
Global NGO Online Technology Report will be released on
January 29, 2018.

35. New! 2017 Trends in Global Giving Report
•Some of the most popular data from the 2016 Global NGO
Online Technology Report was about global giving trends.
If survey participants did not work at an NGO, then they were
sent to a set of questions about their donor behavior.
•In 2017 we have decided to expand our research into global
giving trends with the launch of a new report – the Trends in
Global Giving Report – which will serve a sister report to the
Global NGO Online Technology Report.

36. New! 2017 Trends in Global Giving Report
•In time, the data from the two reports will be compared and
analyzed to provide inside as to whether NGOs are using the
right communications and fundraising technology to meet
today’s donors.
•The survey will go live in English, French, and Spanish on May
1, 2017 and the inagural 2017 Trends in Global Giving Report
will be released on September 1, 2017 at givingreport.ngo.

37. New! 2017 Trends in Global Giving Report
•The partnership model is the same. In exchange for
promoting the survey, Partners will be provided with the data
for their region in raw format to use as they wish and will also
be provided an infographic if your region reaches 500
respondents.
•If interested, please email me by March 31 and include your
email list size and links to your social networking
communities.