Real-time reporting from nonprofit conferences and events requires an advanced skill set, training, and a lot of practice. Tailored for social media managers, this webinar will highlight which skills are necessary for live reporting, which online tools work the best, and outline a 6-week plan that includes pre-event planning and post-event follow-up. Topics include: • How to prepare your nonprofit’s real-time reporting content strategy in advance of the conference or event. • Tips for ensuring your live reporting is effective during the conference or event. • The role of hashtags, Facebook Live, Twitter and Periscope, Instagram, and Snapchat in live reporting. • Which equipment is necessary for video interviews and live streaming. • How to repackage and promote live content after the conference or event is over.

2. Today’s Preparation
• The Trend of Live Reporting During Events
• The Top Three Live Reporting Tools
• How Often to Post, Tweet, and Stream
• Before the Event: Get Organized
• During the Event: How to Live Report Effectively
• After the Event: How to Follow-up and Archive

3. The Trend of Live Reporting During
Events
• According to the
2017 Global NGO Online Technology Report, 52% of
nonprofits worldwide have used social media to report
live.
• Conferences, fundraising events, marches and protests,
online events, TV broadcasts, and updates from the
field are ideal for live reporting.
• Live reporting from nonprofit conferences and events
requires an advanced skill set, training, and a lot of
practice.

4. The Top Three Live Reporting Tools
• Facebook: Share posts to your Facebook Page and use
Facebook Live for streaming the events and interviews.
• Twitter: Tweet in real-time and stream using Periscope
.
• Instagram: Share photos and video clips and stream
using Live Video Stories.

5. How Often to Post, Tweet, and Stream
• Facebook: Due to the limitations of the algorithm, the
best practice is to share three posts daily and use
Facebook Live at least twice when live reporting.
Videos secure the most reach at 12.17% of total audience
.
• Twitter: During live events, the ideal tweet rate is once
every 8-10 minutes. Tweets can be text-based, images,
graphics, or live streaming on Periscope.
• Instagram: Again, due to the limitations of the algorithm,
share photos or videos clips three times daily and live
stream a story at least twice per day.

6. Before the Event: Get Organized
• Staff Planning: On the day of the event your nonprofit
will need at least one staff person whose sole purpose
is to tweet, post, share, photograph, record, and
stream.
• If you plan on conducting interviews, you’ll need two
staff people – one to conduct the interviews and
another to record/stream.
• Equipment: You’ll need a laptop and smartphone and
easy access to charging stations during the event. In
addition, you’ll need a selfie stick and possibly a tripod.

7. Before the Event: Get Organized
• Hashtags: If your organization is hosting the event,
create a short hashtag for the event (#PolarPlunge). If it
is an annual event, such as a conference, then add the
year to the hashtag (#PMDMC18).
• Use hashtags on all pre-event promotional materials
i.e., conference brochure, Facebook Invite, event
landing page, social media promo graphics, etc.
• Your event hashtag should be used in every tweet,
post, and graphic leading up to the event, during the
event, and after the event.

8. Before the Event: Content Strategy
• Write a minimum of five call-to-action and 10 stats
posts/tweets with sources in advance that can be
easily copied-and-pasted during the event.
• In addition, write daily introduction tweets/posts.
• Create social media graphics for your posts/tweets.
• Create keynote and session graphics in advance.
• Create at least three quote graphics in advance.

9. During the Event: How to Live Tweet
Effectively
• When live reporting in real-time on Twitter, only tweet
the most interesting quotes and stats presented by
event speakers. The goal is not to repeat verbatim all
that is being said in a sessions, but rather to share the
most impressive highlights.
• At conferences, takes notes and write tweets first in
Word. This helps avoid tweeting bad grammar,
misspellings, and incorrect punctuation.
• During session breaks or lulls in the event,
tweet/post your pre-written tweets.

10. During the Event: How to Live Tweet
Effectively
• Embed longer quotes on images and then share on
social media.
• Retweet attendees and speakers who represent your
mission and core values that are also live reporting at
the event.
• If you are the host, throughout the day share links to
the event agenda and announce new speakers by
linking to their bio and headshot.

11. During the Event: How to Conduct
Interviews
• Conduct live video interviews with speakers and
attendees using social media.
• Short interviews with three pre-written questions work
best and share the questions with the person being
interviewed in advance.
• Be cognizant of backdrops, sound, and lighting.
• In advance of the interview, verbally practice your
introduction and closing statements.

12. After the Event: How to Follow-up and
Archive
• At the end of event, update your event landing page
with for the next year’s event, if applicable.
• If your conference or event has its own website, then
purchase domains years in advance, such as: bsr16.org,
bsr17.org, bsr18.org
• Write a blog post summarizing the event and share in
an email update and on social media.
• Use Storify to archive the event and/or Create a
Twitter Moment.

13. Resources for Live Reporting
1. Nonprofit Tech for Good:
How to Report Live from Nonprofit Events and Conferenc
2. Facebook: Facebook Live Tips & Tricks
3. John Haydon: 11 Tips for Getting Started with
Facebook Live
4. Nonprofit Tech for Good: How to Report Live from
Nonprofit Events Using Periscope
5. Social Media Examiner: How to Use Instagram Live

14. Thank You
• This webinar was sponsored by the Public Interest
Registry – the nonprofit responsible for managing
the .ORG, .NGO and .ONG domains.
• This webinar was not recorded. Notes will be emailed
within the next 24 hours.
• You are now subscribed to the Nonprofit Tech for Good
e-Newsletter and email alerts from the Public Interest
Registry. Please participate in the 2017 Global NGO
Technology Survey!