Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
STYLIGHT Heartbeat @ K% E-Commerce Conference
1. K5 Fashion Discovery.
Insights from building a more engaging STYLIGHT.
Benjamin Günther Max Müller
stylight.de/benni stylight.de/nonsquared
@b_guenther @nonsquared
2. Challenge How to create relevance and a more engaging
experience on a search-optimized fashion site?
On STYLIGHT users can browse through more than 300.000 products.
So far we optimized the site for search, mostly intend based-search.
3. Idea Fashion discovery with friends and like-minded people.
Heartbeat is targeted towards fashion lovers that enjoy discovering fashion and
curating their favorite articles in one place.
4.
5.
6.
7. 8 Ridiculously easy to use
From search to
discovery l L Super beautiful &
data loving
Appeal to vanity '
8 } Tap into an existing
community
Embrace your
µ users' feedback
8. 8 Ridiculously easy to use
From search to
discovery l L Super beautiful &
data loving
Tap into an existing
Appeal to vanity ' } community
Embrace your
µ users' feedback
9. 8 Ridiculously easy to use
From search to
discovery l L Super beautiful &
data loving
Tap into an existing
Appeal to vanity ' } community
Embrace your
µ users' feedback
10. 8 Ridiculously easy to use
From search to
discovery l L Super beautiful &
data loving
Tap into an existing
Appeal to vanity ' } community
Embrace your
µ users' feedback
11. 8 Ridiculously easy to use
From search to
discovery l L Super beautiful &
data loving
Tap into an existing
Appeal to vanity ' } community
Embrace your
µ users' feedback
12. 8 Ridiculously easy to use
From search to
discovery l L Super beautiful &
data loving
Tap into an existing
Appeal to vanity ' } community
Embrace your
µ users' feedback
13. 8 Ridiculously easy to use
From search to
discovery l L Super beautiful &
data loving
Tap into an existing
Appeal to vanity ' } community
Embrace your
µ users' feedback
14. 8 Ridiculously easy to use
From search to
discovery l L Super beautiful &
data loving
Tap into an existing
Appeal to vanity ' } community
Embrace your
µ users' feedback
16. End/ Thanks for your attention!
We are looking forward to your questions!
Benjamin Günther Max Müller
stylight.de/benni stylight.de/nonsquared
@b_guenther @nonsquared
