2. Name of the company: Kitty Zone
Nature of Business: Trading
Industry Profile: Pet Shop industry
Location of the Business: Kitty Zone Cat Shop,
Sublot No 15-18 1st Floor,
New Lots 1134-1137
Mukah New Township,
96400 Mukah, Sarawak
Date of Business
Commencement:
1st October 2015
Factors in Selecting the
Proposed Business:
-Less pet shop at Mukah
-All of us are cat lover
-Encourage public to love cat
Future Prospect of the
Business:
-Open branches around Malaysia
-Want to be one of leading company in pet
shop
-To meet customer satisfaction
-Provide high quality of product and services
5. Business Background
Background
Name of the
Business/Company:
KITTY ZONE CAT SHOP
Address: Kitty Zone Cat Shop,
Sublot No 15-18 1st Floor,
New Lots 1134-1137
Mukah New Township,
96400 Mukah, Sarawak
Telephone: 084-219967
Fax Number: 084-219967
E-mail: Kittyzone@yahoo.com
Forms of Business: Partnership
Main Activities: Service and Sell
Date and Number of Business
Registration:
5th January 2014
RA398775
Date of Commencement: 1st October 2015
6. Business Background
Initial Capital:
Name of Bank: Bank Rakyat
Bank Account Number: 22110949307896
Name Shares (RM)
1. GWENDOLINE BT ANTHONY RM10,000.00
2. NURAZLIN BT SAZALI RM10,000.00
3. NURUL SHARMILA BT
HASSIM
RM10,000.00
4. NORAZIMAH BT MEJRI RM10,000.00
TOTAL RM40,000.00
TOTAL LOAN RM43,416.00
TOTAL CAPITAL RM83,416.00
9. Name of the partners: GWENDOLINE BINTI ANTHONY
Identity Card Number: 880728-13-5938
Permanent Address: NO 55 KAMPUNG TELLIAN DAYA,
96400 MUKAH
Correspondence Address: NO 55 KAMPUNG TELLIAN DAYA,
96400 MUKAH
Telephone Number: 014-6883245
Date of Birth: 28 JULAI 1988
Age: 26
Marital Status: MARRIED
Academic Qualification: 1. MASTER IN BUSINESS STUDIES
2. DEGREE IN BANKING MANAGEMENT
3. DIPLOMA IN ACCOUNTANCY
Courses Attended: 1. COURSE OF ENTREPRENEUR
2. HOW TO BE A LEADER
Skills: 1. LEADERSHIP
2. SKILLS IN BUSINESS NETWORKING
3. COMMUNICATION
Experiences: ASSISTANT MANAGER IN CNI
Present Occupation: GENERAL/ADMINISTRATION MANAGER OF KITTY ZONE CAT SHOP
10. Name of the partners: NURAZLIN BINTI SAZALI
Identity Card Number: 850514-13-5692
Permanent Address: NO 5 LORONG 2 JALAN BANDONG,
96000 SIBU SARAWAK
Correspondence Address: NO 5 LORONG 2 JALAN BANDONG,
96000 SIBU SARAWAK
Telephone Number: 013-9004331
Date of Birth: 14 MAY 1985
Age: 29
Marital Status: MARRIED
Academic Qualification: 1. MASTER IN MARKETING MANAGEMENT
2. BEGREE IN MARKETING MANAGEMENT
3. DIPLOMA IN BANKING
Courses Attended: 1. PASTRY COURSE
2. LEADERSHIP CAMP
Skills: 1. LEADERSHIP
2. PUBLIC RELATION
3. COMPUTER SKILL
Experiences: SUPERVISOR OF BLUE CUBE(CELCOM DEALER)
Present Occupation: MARKETING MANAGER OF KITTY ZONE CAT SHOP
11. Name of the partners: NURUL SHARMILA BINTI HASSIM
Identity Card Number: 880606-13-5772
Permanent Address: NO 56, KAMPUNG SILENG MELAYU,
94500 LUNDU, SARAWAK
Correspondence Address: NO 56, KAMPUNG SILENG MELAYU,
94500 LUNDU, SARAWAK
Telephone Number: 019-8655305
Date of Birth: 6 JUNE 1988
Age: 26
Marital Status: MARRIED
Academic Qualification: 1. MASTER IN BUSINESS STUDIES
2. DEGREE IN INTERNATIONAL BUSINESS
3. DIPLOMA IN BANKING
Courses Attended: 1. COURSES OF ENTREPRENEURSHIP AT NATIONAL LEVEL, KUALA
LUMPUR
2. KURSUS PENJAGAAN HAIWAN (KUCING)
Skills: 1. COMMUNICATION
2. LEADERSHIP
3. COMPUTER LITERATE
Experiences: WORK AT FANTACY PET SHOP SIBU
Present Occupation: OPERATION MANAGER AT KITTY ZONE CAT SHOP
12. Name of the partners: NORAZIMAH BINTI MEJRI
Identity Card Number: 860814-13-5088
Permanent Address: K 34, PERUMAHAN TG MANIS,
96150 TG MANIS SARAWAK
Correspondence Address: K 34, PERUMAHAN TG MANIS,
96150 TG MANIS SARAWAK
Telephone Number: 01119682199
Date of Birth: 14 AUGUST 1986
Age: 28
Marital Status: MARRIED
Academic Qualification: 1. MASTER IN BUSINESS ADMINISTRATION (FINANCIAL)
2. BACHELOR OF ACCOUNTANCY
3. DIPLOMA IN BANKING
Courses Attended: 1. FINANCIAL MANAGEMENT COURSE
2. ACCOUNTANT LEADERSHIP SEMINAR
3. ADVANCED FINANCE SEMINAR
Skills: 1. EXPERTISE IN FINANCIAL MANAGEMENT
2. EXPERTISE INACCOUNTANCY
Experiences: FINANCIAL CONSULTANT AT MAYBANK
Present Occupation: FINANCIAL MANAGER AT KITTY ZONE CAT SHOP
38. Awi Pet Care
Competitor Strength Weaknesses
Awi Pet Care The only one pet
care available at
Mukah
Strategic location
Attractive
decoration
Well-known
Cheaper and
affordable
Business hours
inconsistent
Unlimited space
Limited product
39. Market share before entering
No. Company Location Market
share
(%)
Estimate
d share
(RM)
1. Awi Pet
Care
Kuala
Lama,
Mukah
100% 908368
Total
100% 908368
40. Market share after entering
No. Company Location Market
share (%)
Estimated
share (RM)
1. Awi Pet Care Kuala Lama,
Mukah
50% 454184
2. Kitty Zone New
Township,
Mukah
50% 454184
TOTAL 100% 908368
41. Sales Forecast
Months Total (RM) Reason
October 35000 Just opened/Animal Days
November 36000 Still new/School Holiday
December 37000 Christmas Festival
January 39928 International cat
grooming contest
February 39928 Chinese New Year
March 39928 Pet Fest Malaysia
April 37700
May 37700
June 37900 Gawai Festival / School
holiday
July 37700
August 37700 Eid Fitri
September 37700
GRAND TOTAL 454184
2nd Year RM 499602
3rd Year RM 574542
43. (
P
a
c
k
a
g
i
n
g
)
Protection The primary function of
packaging is to protect the
product. Our company product
packaging style able to protect
the product during the process
of transportation, storage,
displays and sales until the
product is ready to use.
Ease of use Good packaging is easy for the
customers to use. Our company
will use disposable non-
synthetic plastic which is
recycle bag to pack our
products. This trend of
disposable packaging is also
aimed at ease of use of
consumers.
44. Cost price unit (RM)
Cat
Clumping
Sand
Scoop Pet
travelling
Pet bed
RM 30 RM 6 RM 80 RM 50
Thus, the price of each product after mark up are:
Price after Mark Up 20%
Cat clumping sand (RM 30 x 20%) + RM 30 RM 36
Scoop (RM 6 X 20%) + RM 6 RM 7.20
Pet travelling (RM 80 X 20%) + RM 80 RM 96
Pet bed (RM 50 X 20%) + RM 50 RM 60
Pricing strategy (Based on cost)
45. Place strategies
• Kitty Zone is located near to Medan Mall and town.
So, it convenience for pet lover and public come to
our shop and use our services and get our product.
54. G
r
o
o
m
i
n
g
Come to the shop
Customer
registration
Customers leave
the store and let
the cats to be
managed by the
workers
Employees bring
cats back to doing
grooming process
Combing the fur
of cats.
Clean animal ears.
Bathing animal
using ordinary
water.
Applying shampoo
in the animal body.
Bathing the cat
using clean water.
Applying
conditioner.
Rinse again with
clean water.
Wipe with a towel.
55. Use a blow dryer
to dry.
Healy combed
hair.
Plumb the body
with messy hair.
Plumb excessive
hair on the palms.
Cutting nails.
Check either all
the grooming
process already
done.
Call the customer
to take their cats.
Customer comes
into the store to
take their cat.
Payment services.
Customer leave
our shop.
56. B
o
a
r
d
i
n
g
Customer call the
shop to make an
appointment.
Employee agrees
to perform service
boarding.
Customer comes to
the shop.
Customer
registration.
Customer back to
the house and
leave their cat at
the store.
Cats brought to
the boarding.
Provide food for
cats.
When enough time,
a customer come
to the shop to pick
up the cats.
Make a payments.
Customers leave
our shop.
58. Business Hours: (time)
Day Business Hours Total Hours per
day
Monday to
Saturday
8.00 AM – 8.00 PM 12 HOURS
Sunday 8.00 AM – 9.00 PM 14 HOURS
Public Holiday 8.00 AM – 9.00 PM 14 HOURS
59. Operations Hours
Day
Operation Hours
Shift 1 Shift 2
Total
hours per
day
Monday to Saturday 8.00AM-2.00PM 2.00PM- 8.00PM 12 HOURS
Sunday 8.00AM-3.00PM 3.00PM-9.00PM 14 HOURS
Public Holiday 8.00AM-3.00AM 5.00AM-11.00AM 14 HOURS
65. Types Cat Foods Toiletrie
s
Toys Accessori
es
Groomin
g
Boardin
g
Others
Percentage 5% 30% 20% 5% 5% 20% 20% 5%
Total
Selling
(RM)
22709.
2
136255.
2
90836.8 22709.2 22709.2 90836.8 45418.4 22709.2
Price per
unit (RM)
1200 25 40 200 40 50 15 20
Unit per
year
28 5450 2271 114 568 1817 3028 1135
Unit per
month
2 454 189 10 47 151 252 95
Unit per
day (30
days)
1 25 7 1 2 5 8 3
Calculation output per day .
Total Sale Forecast for the first year = RM 454184.00
79. • Vision: To be the nation’s leading cat care shop by expanding the
business through many branches worldwide.
• Mission:
1. Provide cat care service and loving support to the cat as
customer expects our shop for our services.
2. Constantly provide a comfortable, clean and friendly
environment.
3. Committed to provide outstanding customer service and believe
that customer satisfaction is our ultimate goal
Objective:
1. Improve the in formation system
2. Ensure the administration budgets is in
control
3. Quality comes first
98. Kitty Zone
PRO-FORMA INCOME STATEMENT
Year 1 Year 2 Year 3
Sales 454,184 499,602 574,542
Less: Cost of Sales
Purchases 219,780 226,373 242,219
219,780 226,373 242,219
Gross Profit 234,404 273,229 332,323
Less: Expenditure
Administrative Expenditure 153,570 158,177 169,249
Marketing Expenditure 3,600 3,708 3,968
Other Expenditure 880 907 970
Business Registration &
Licences
85
Other Pre-Operations
Expenditure
23,000
Interest on Loan 1,085 1,085 1,085
Depreciation of Fixed Assets 2,732 2,318 1,973
Operations Expenditure 45,738 47,110 50,408
Total Expenditure 230,691 213,305 227,653
Net Profit Before Tax 3,713 59,925 104,670
Net Profit After Tax 3,713 59,925 104,670
Accumulated Net Profit 3,713 63,638 168,308
99. Kitty Zone
PRO-FORMA BALANCE SHEET
Year 1 Year 2 Year 3
ASSETS
Non-Current Assets (Book
Value)
Office Equipment 3,644 2,915 2,332
Office Furniture 808 646 517
Signboard 1,200 960 768
Machinery and equipment 11,871 10,684 9,616
Other Assets
17,523 15,206 13,233
Current Assets
Cash Balance 65,265 123,166 225,467
65,265 123,166 225,467
TOTAL ASSETS 82,788 138,371 238,700
Owners' Equity
Capital 40,000 40,000 40,000
Accumulated Profit 3,713 63,638 168,308
43,713 103,638 208,308
Long-Term Liabilities
Loan Balance 39,075 34,733 30,391
39,075 34,733 30,391
Current Liabilities
Accounts Payable 0 0 0
TOTAL EQUITY & LIABILITIES 82,788 138,371 238,700
100. Conclusion
Kitty Zone came out with a unique concept where the shop
itself sell and provide better product and services
compare to our competitor. Our equipment also updated
from day to day.
Kitty Zone desired to meet customer’s satisfaction and
gain potential client to deal with our business and get the
feedback in order to provide a high quality of products
and services to be present to the customers.
Kitty Zone expected being well-known in future because
it’s a wholly owned by four Bumiputra Entrepreneurs that
can expend and enter the market easier as long as there
are creativity to gain profits in business.