Rotary Club of Dryden (Ontario) draft 2015 - 2016 strategic plan

1. Rotary Club of
Dryden
Strategic Plan
June 2015 to December 2018

2. Three Year Plan
O 2015/16 Jack McMaster/Carl Eisner
O 2016/17 Carl Eisner/Ed Iskra
O 2017/18 Ed Iskra/TBC

3. Strengths and Opportunities
O Fundraising
O Members
O Support of community
O Media support
O Financially sound
O Broad impact on
community
O Expand on regional
impact & coordinate
with other Clubs
O Public relations
O Mentorship of new
members (retention
and expansion)
O Rotaract
O Fundraising – new
ideas

4. Weaknesses and Threats
O Not seeing opportunities
in international service
O Lazy when it comes to
fundraising
O Attracting younger
members
O Public relations
O No enough fellowship
O Member mentorship /
orientation
O Succession planning
O Weekly meetings
O Volunteer burnout
O Wabigoon Bingo Hall
O Loss of members
O Attendance policy
O Other service clubs do a
better job of PR
O Not enough members
filling executive
positions

5. Seven Areas of Focus
O INTERNATIONAL SERVICE
O Support ongoing Rotary International projects in
international services.
O Application of grants to support international
projects.
O Increase giving to annual programs fund.
O Identify a signature project, in addition to Polio
Plus.
O REGIONAL SERVICE
O Work collaboratively with Aboriginal communities
and organizations to fulfill their goals.
O Foster partnerships to support a variety of Dryden
and regional programs that improve quality of life.
O Support Rotary Park as a signature local project.

6. Seven Areas of Focus
O FUNDRAISING
O Set an annual fundraising target and plan
accordingly.
O Manage the lottery license opportunities to
maximize revenues for the Club.
O Develop and implement other fundraising to meet
project needs.
O MEETING ACTIVITIES
O Foster Club innovation and flexibility.
O Achieve a balance of Rotary and non-Rotary
programs.
O Promote membership diversity.
O Improve member recruitment and retention.

7. Seven Areas of Focus
O OUTSIDE ACTIVITIES (outside of meetings)
O Offer leadership opportunities.
O Participation in strategic planning.
O Extend Rotary into Dryden and area communities.
O Create a balance in all avenues of service and fellowship.
O BRAND SUPPORT (getting the Rotary name out)
O Unify image and brand awareness.
O Publicize action-oriented service.
O Provide oversight in the use of the Rotary logo/brand/name.
O PROMOTIONAL ACTIVITIES (public relations)
O Promote networking opportunities and signature activities.
O Promote core values.
O Manage the development of promotional materials (ie:
newsletter, brochure and website).

8. Key Components
O International Service
O Promote short term exchange option
O Encourage non-Rotarians to get involved with
exchange programs as host parents
O Investigate other opportunities for
travel/fellowship/service – ie: Habitat for Humanity
O New member orientation re: International Service
O Signature projects: Ripple Effect, Shelterbox and
Amarok Society
O Identify an International Project as signature
project for 2017. Direct giving – credit card or
bank withdrawals.
O Clarify Future Vision process

9. Key Components
O Regional Services
O Support literacy project at Wapakeka First
Nation (Bearskin Lake)
O Participate in Dryden Area Anti-Racism
Network
O Investigate a permanent building at Rotary
Park as our signature project for the Club’s
75th anniversary in 2017

10. Key Components
O Fundraising
O Share fundraising targets with membership
O Support succession planning of fundraising
initiatives
O Investigate more ‘hands-on’ projects
O Investigate partnerships for fundraising
O Develop more non-restricted fundraising
activities

11. Key Components
O Meeting Activities
O Creation of Facebook page with a number of
administrators
O Members to each suggest one speaker
O Ad-hoc one minute table topics
O Member vocationals – not just new members
O Divide programmer duties
O Vocational tours
O City of Dryden/Chamber of Commerce for dignitaries
in the community
O New types of memberships – family, corporate
O Invite local business leaders to meetings
O Invite more media representatives to become
members
O Develop member mentorship program

12. Key Components
O Outside Activities
O Rotary leadership class for Dryden, Kenora
and Sioux Lookout
O Strong presence at 2017 District
Conference – supplement registration fees
O Club delegation to communities we support
for PR/donation photos
O Red Lake satellite club
O Inter-Club meetings with Kenora and Sioux
Lookout

13. Key Components
O Brand Support
O Work with Alex Wilson Coldstream on
Welcome to Dryden signage
O Promote brand to younger demographic
O Simple ideas to promote Rotary
O Capitalize on promotional opportunities
O Brand awareness at public events
O Time capsule at Rotary Park for 75th
anniversary

14. Key Components
O Public Relations
O Clarify needs of club for 75th anniversary
and 2017 District Conference in Kenora
O 2017 Legacy Project to be determined
O Creation of central repository for
sharing/archiving of information
O Rotary Club of Dryden brochure to be
included at bingo vendor sites

15. Next Steps
O Plan presentation to Club Membership –
obtain feedback (BY JUNE 1st, 2015).
O Incorporation of feedback.
O Provide incoming executive with plan
reflective of club’s feed back.
O Incoming executive to approve plan and
submit to Club for final approval.
O Incoming executive to review the next three
years and begin planning an implementation
schedule – assign priorities to be achieved
annually.
O Minimum yearly strategic plan progress
update to membership.