2. REFERENT SIGNIFIER SIGNIFIED
The actual thing referred to The physical form of the sign The concept that
(word or image) enters our mind when
we see the signifier
The Concept…..
3. Semiotic Analysis
These are two important words
concerned with the way an
audience analyses an image, and
comes from semiotics the study of
signs and symbols.
Denotation is the basic, literal
meaning of what is in the picture
or scene.
Connotation – means different
interpretations suggested or
implied by the text.
Example: Denotation (red rose) Connotation (love)
4.
5. Task
•In Small groups pick a card. Conduct a semiotic
analysis on the images, suggesting what
connotations can be derived from them and
why the producers of the TV Drama might have
used them.