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Score More Money Online Five Simple Ways To Change the Game
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[object Object],The industry average open rate for an email is less than 20%. Must use other forms of communication in tandem with email to get the message out. Email, website, social media, print, phone.
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[object Object],[object Object],[object Object],[object Object],[object Object],… don’t be:
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[object Object],Participants can select messages to be sent at  defined intervals before Walk day.
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[object Object],The new feature is a great  conversation starter! “ I just wanted to let you know that there is a new feature we’ve added to the Step Out Facebook Application.  It only takes a minute to set up.  Can I quickly walk you through it?”
[object Object],Sample Status Updates:   “ Have you seen the Step Out Facebook Application? Your online fundraising is made super simple, and you can do it right from Facebook! Log in to your Participant Center and click on “Fundraise With Facebook” to download.”  ( Share link to your website homepage. In comments, include  “If you need help accessing your Participant Center, please contact us at…” ) “ Already downloaded the Step Out Facebook App? A new feature has just been added for you. Check it out by clicking on “Step Out 2011” under “APPS” on the left side of your Facebook homepage. You can select some scheduled updates to automatically go out to your Facebook friends. Just a few clicks and you’re done!” “ One of our Step Out participants just reported getting a $50 donation from one of her old high school friends, someone she would have never emailed for a donation. She says the Fundraise With Facebook App is to thank.” ( In the comments, include “ You can download the app by logging into your Step Out Participant Center. If you need help, please contact us at … ”) TIP: As some users may post questions or comments in response to your posts, monitor your Facebook page and respond.
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[object Object],Source: Pew Research Center, May 2011
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