Strong employer brands connect with employees, by design. But how do you measure whether your employees are truly connected to your employer brand? Employer Brand Dimensions.

1. A strong employer brand is a competitive advantage. It allows you to not only
recruit and hire the best talent more efficiently; it increases the engagement levels
of current employees. Increased employee engagement improves profitability and
lowers turnover. In short, a stronger employer brand cuts the cost of talent.
We know that strong employer brands connect with employees, by design. But how
do you measure whether your employees are truly connected to your employer
brand? When strengthening your employer brand, what can you use as a road map
for action?
INTRODUCING: EMPLOYER BRAND DIMENSIONS
The David Group’s Employer Brand Dimensions is designed to measure your
employer brand’s strengths—and weaknesses—by measuring how deeply
connected your employees are to your employer brand. Powered by The Work
Institute, Employer Brand Dimensions measures your employees’ engagement level
in seven key dimensions of your employer brand.
talent solutions
Are your employees connected to your
employer brand?
We can tell you.
workforce
communications
employerbrand
DIMENSIONS
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5 Intent to Stay
6 Supervisor Relationship
7 Trust in Leadership and
Ethical Integrity
1 Company Reputation
2 Empowerment
3 Total Rewards
4 Willingness to
Recommend
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2. THE SOLUTION? IT’S QUICK AND EASY
The Employer Brand Dimensions solution is an online employee engagement survey
of approximately 20 questions specifically designed to measure how connected your
employees are to your employer brand. The survey takes less than 10 minutes for an
employee to complete.
Specific elements of our Employer Brand Dimensions solution include:
• Kick-off planning and strategy
• Survey communications (introduction, solicitation and reminder emails)
• Survey execution by The Work Institute
• Survey report detailing employee connection to employer brand with
recommendations and an action step road map
• Facilitated discussion and management presentation
THE WORK INSTITUTE
The Work Institute is a leader in workforce intelligence combining workforce
research, human capital analytics and financial metrics to provide decision support
intelligence to help companies attract, hire and retain talent, improve performance,
diminish risk and manage human capital costs. The Work Institute specializes in
measuring, understanding and predicting workforce behaviors.
LEARN MORE
To learn more about how The David Group’s Employer Brand Dimensions can help
you to strengthen your employer brand, please contact N. Robert Johnson, APR,
workforce communications practice leader, at 216.685.4486 or
nrjohnson@davidgroup.com.
HR’s ad agency.
The David Group is HR’s ad agency. We are experts in recruitment, retention and
workforce communications focused on helping employers find, attract, engage and
retain talent. Our promise is an unrelenting focus on improving talent acquisition,
talent communications and candidate quality.
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HR’s ad agency.