SAP

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I am a highly motivated and entrepreneurial digital marketing professional, having owned 2 businesses, while also enjoying corporate marketing experience. Based on my previous experience as a business owner and marketing analyst, I am inevitably data driven with a focus on digital and social program strategy and roll out. I enjoy focusing on the big picture while also placing importance on the individual tactics that make a strategy come to life. My approach to tactical execution is based on the rapid prototyping framework. Essentially, rapid prototyping is the act of experimentation, learning, and iterating one tactic at a time, which is based on the Lean Start-up methodology develop...

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Content Marketing World Presentation [Tech Industry Workshop]: Helping, Not Hurting - How to Build Meaningful Relationships Through Content

Deanna Lazzaroni • 9 years ago

SAP

Documents

Sonic Job Application

Ultimate Guide to Social Media for Small Business

Likes

Semantic SEO and the Future of Search (Wine & Web 53)

The Long Game, Building a Global Social Selling Programme - SAP - A customer story

10 Years of PR, Marketing & Social Media Evolution

Tips, Tools and Templates To Build Your Content Marketing Strategy

How To Create Content People Want

STOP! VIEW THIS! 10-Step Checklist When Uploading to Slideshare

Balancing Business Value and Business Values with Big Data

How to Coach Enterprise Experimentation

LUMA's "The Evolving Digital Marketing Technology Landscape"

Content Marketing Lessons From 10 Years and 41,525,103 Website Visits

How to Build a Content Marketing Strategy

The Future of Content Marketing

The Search for Meaning in B2B Marketing

Why Content Marketing Fails

How to fix your marketing blind spot

Create a Content Marketing Strategy Your Customers will LOVE, in 7 Steps

When Prototypes Don't Fly: Overcoming organizational resistance to prototyping

Youtility - Why Smart Marketing is About Help Not Hype

SCOPE is the new POEM. Making Sense of the Emerging Digital Media Landscape.

Content Marketing World Presentation [Tech Industry Workshop]: Helping, Not Hurting - How to Build Meaningful Relationships Through Content

The Power of Loyalty in Social Media

How To Avoid Sending Selfish "Just Checking In" Follow Up Emails

Creating a Strong Consumer Experience: 6 Keys to Retail Success

What goes into building a bobsled?

Masters of SlideShare

Trends Changing Sports and Entertainment

So you want to do a startup, eh?

Developing a social media strategy for a NSO