The 4 Pillars of Social Media Marketing
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The document summarizes the 4 pillars of social media marketing: identity, content, visibility, and interaction. It provides details on each pillar, including developing your brand identity across platforms, creating valuable content like blogs and guides, gaining visibility through activities like commenting on other blogs, and fostering interactions on social media. The overall message is that social media requires consistency in building your brand and engaging with your audience across various online platforms.
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The 4 Pillars of Social Media Marketing
- 1. The 4 Pillars of Social Media Marketing Created and Presented by Nicholas Scalice @nscalice
- 2. Hello What is Social Media? How Social Media Can Help You The 4 Pillars of Social Media Marketing The “Big Four” Platforms Final Thoughts
- 3. I do this stuff at this agency Who Am I?
- 6. Social Media Marketing Listening and engaging with a target audience using various online platforms in order to create a transaction What is Social Media?
- 7. • “The phrase ‘social media’ is nothing more than a way of referencing the current state of the Internet.” – Gary Vaynerchuk • A disruption in the way the world communicates • The first medium that has scaled word-of-mouth advertising
- 8. • It’s starts with listening “More Pulling, Less Pushing” • Personalize your brand • Maximize every opportunity for engagement How Should You Use Social Media?
- 9. Social Media is about amplifyingwhat you already do
- 10. It’s ping pong rather than archery
- 12. • Years to reach 50 million users: • Radio (38 years) • TV (13 years) • Internet (4 years) • iPod (3 years) Facebook added 100 million users in less than 9 months
- 13. Target specific prospects and generate more leads Build a strong personal brand Position yourself as an expert in your field Make yourself more accessible Get more referrals Keep in contact with your past clients or customers Save money on traditional advertising methods But What Can All of This Help ME do?
- 14. Build and optimize your brand image (Identity) Share what is relevant and valuable (Content) Generate awareness by getting in front of your audience (Visibility) Make connections and start conversations (Interaction) Identity Content Visibility Interaction The 4 Pillars of Social Media Marketing
- 15. Identity Build and optimize your brand image The First Pillar
- 16. Sales Leads Awareness Buzz Thought leadership Goals: What Do You Want?
- 17. How are you different? Create a brief pitch that is: Catchy– Why should I remember you? Unique – How are you different? Engaging – What makes me want to take action? What’s Your CUE Statement?
- 18. Develop consistent branding, images, titles, bi ographies, and usernames
- 19. Your website is your huband your home base Your website must have: Pages that load fast An email capture form Links to your social profiles A visible CUE statement A call-to-action on every page And the #1 secret to a successful site . . . Your Website is the Central Hub
- 20. Your blog is the energy source of your site 4 reasons why you need a blog: • Get found on search engines for keywords • Establish yourself as a local expert • Show your visitors that you’re staying current • YOU own the content Having a Blog and Using it Wisely
- 21. • In fact, 42% of consumers look to blogs for information about potential purchases • 52% of consumers say blogs have impacted their purchase decisions • 57% of marketers have acquired new customers with their blogs Blogs Convert Readers into Buyers Source: LeadersWest Digital Marketing Journal
- 22. Content Share what is relevant and valuable The Second Pillar
- 23. 2014 is the year of Content Marketing Start creating guides, eBooks, PDFs, slides, videos, info graphics, etc.
- 24. You should start talking about: Best restaurants, schools, parks, shops, malls Crime stats, typical weather, demographics Individual neighborhood profiles Local businesses, clubs, sports teams, etc. You CAN Become an Expert
- 25. • Write an in-depth review • Create a unique list • Summarize a technical term in simple language • Interview a client, customer or partner • Showcase a new product or service • Report on recent news and events • Invite guest bloggers to provide content • Explain how to do something better • Give an update about your industry • Create “______ of the week” posts But Really, What Should I Say?
- 26. Repurpose Your Content Effectively
- 27. Visibility Generate awareness by getting in front of your audience The Third Pillar
- 28. Setting Up a Listening Station +
- 29. Use to share content across Twitter, Facebook, LinkedIn , and Google+ at the ideal times (BufferApp.com) Scheduling Your Content
- 30. • Every day is a “National Day of” something • March 12th was National Plant a Flower Day – Improve curb appeal by planting a flower • Check out NationalWhateverDay.com • Incorporate current events into your content • Use trending topics to stay relevant Timing is Everything
- 31. • Find and follow local bloggers • Use Klout to seek out influencers in any niche • Search for specific phrases to find blog posts • Leave short, insightful comments • Don’t try to sell Commenting on Other Blogs
- 32. • You can answer questions anywhere you’d like • Make it an everyday habit Answer More Questions
- 33. Interaction Make connections and start conversations The Fourth Pillar
- 34. • There is an ideal social media platform for virtually every type of target audience • Social media is like a cocktail party Will youjoin the conversation? The Conversations are Already Happening
- 35. • Understand why people are on Facebook • Give them a reason to “like” your page • Boost your EdgeRank Interaction on Facebook
- 36. • Approach Twitter as a way to build relationships • It’s all about the what’s happening right now • Dive into multiple conversations Interaction on Twitter
- 37. • Get your profile to “All-Star Status” • Ask for and give recommendations • Turn every business card into a connection Interaction on LinkedIn
- 38. • Think of Google+ as a “social layer” for search • Set up Google Authorship for your articles • Participate in and host Google+ Hangouts on Air Interaction on Google+
- 39. Final Thoughts
- 40. Creating a routine and analyzing your results are what transforms this into a strategy
- 41. What Does a Social Media Routine Look Like?
- 42. Above all else, be consistent, authentic, and honest Always ask yourself, “How is this action adding value to others?”
- 44. • Follow me on Twitter – twitter.com/nscalice • Like us on Facebook – facebook.com/tengoldenrules How to Get More Info
Editor's Notes
- Thank you for joining me for this presentation on Social Media Marketing for Real Estate Agents. I want to begin by telling you a little bit about what I do. My goal is to help you succeed with social media in your professional careers. Interestingly enough, although it might not seem like it, you and I are both in the same business. We’re both looking to help people in our community, by sharing our expertise. It’s about helping others. Whether you’re helping a homebuyer find the home of their dreams, or I’m helping a small business owner learn the ropes on Facebook and Twitter, we’re both doing pretty much the same thing. This brings me to one of my favorite quotes. Well-known motivation speaker ZigZiglar once said, “You will get all you want in life if you help enough other people get what they want.” That’s my goal with this presentation, and this mindset should also be your goal in everything you do as a real estate professional.
- Thank you for joining me for this presentation on Social Media Marketing for Real Estate Agents. I want to begin by telling you a little bit about what I do. My goal is to help you succeed with social media in your professional careers. Interestingly enough, although it might not seem like it, you and I are both in the same business. We’re both looking to help people in our community, by sharing our expertise. It’s about helping others. Whether you’re helping a homebuyer find the home of their dreams, or I’m helping a small business owner learn the ropes on Facebook and Twitter, we’re both doing pretty much the same thing. This brings me to one of my favorite quotes. Well-known motivation speaker ZigZiglar once said, “You will get all you want in life if you help enough other people get what they want.” That’s my goal with this presentation, and this mindset should also be your goal in everything you do as a real estate professional.
- Thank you for joining me for this presentation on Social Media Marketing for Real Estate Agents. I want to begin by telling you a little bit about what I do. My goal is to help you succeed with social media in your professional careers. Interestingly enough, although it might not seem like it, you and I are both in the same business. We’re both looking to help people in our community, by sharing our expertise. It’s about helping others. Whether you’re helping a homebuyer find the home of their dreams, or I’m helping a small business owner learn the ropes on Facebook and Twitter, we’re both doing pretty much the same thing. This brings me to one of my favorite quotes. Well-known motivation speaker ZigZiglar once said, “You will get all you want in life if you help enough other people get what they want.” That’s my goal with this presentation, and this mindset should also be your goal in everything you do as a real estate professional.
- Thank you for joining me for this presentation on Social Media Marketing for Real Estate Agents. I want to begin by telling you a little bit about what I do. My goal is to help you succeed with social media in your professional careers. Interestingly enough, although it might not seem like it, you and I are both in the same business. We’re both looking to help people in our community, by sharing our expertise. It’s about helping others. Whether you’re helping a homebuyer find the home of their dreams, or I’m helping a small business owner learn the ropes on Facebook and Twitter, we’re both doing pretty much the same thing. This brings me to one of my favorite quotes. Well-known motivation speaker ZigZiglar once said, “You will get all you want in life if you help enough other people get what they want.” That’s my goal with this presentation, and this mindset should also be your goal in everything you do as a real estate professional.
- Thank you for joining me for this presentation on Social Media Marketing for Real Estate Agents. I want to begin by telling you a little bit about what I do. My goal is to help you succeed with social media in your professional careers. Interestingly enough, although it might not seem like it, you and I are both in the same business. We’re both looking to help people in our community, by sharing our expertise. It’s about helping others. Whether you’re helping a homebuyer find the home of their dreams, or I’m helping a small business owner learn the ropes on Facebook and Twitter, we’re both doing pretty much the same thing. This brings me to one of my favorite quotes. Well-known motivation speaker ZigZiglar once said, “You will get all you want in life if you help enough other people get what they want.” That’s my goal with this presentation, and this mindset should also be your goal in everything you do as a real estate professional.
- In the next 45 minutes, I want to show you how to learn more than just the basics of social media marketing, specifically as it applies to your profession, real estate. We will begin by defining social media marketing in terms that make sense. Then, we’ll cover some statistics that actually matter. Next, I will help you understand social media marketing in four parts, which I call my “OPEN” strategy. Then, I’ll show you 6 tools that I use every day, to make social media marketing easier and more efficient. Lastly, I’ll offer some final thoughts, and some resources for getting more information. Any time during the presentation, feel free to ask questions. I promise you, there are no stupid questions.
- Thank you for joining me for this presentation on Social Media Marketing for Real Estate Agents. I want to begin by telling you a little bit about what I do. My goal is to help you succeed with social media in your professional careers. Interestingly enough, although it might not seem like it, you and I are both in the same business. We’re both looking to help people in our community, by sharing our expertise. It’s about helping others. Whether you’re helping a homebuyer find the home of their dreams, or I’m helping a small business owner learn the ropes on Facebook and Twitter, we’re both doing pretty much the same thing. This brings me to one of my favorite quotes. Well-known motivation speaker ZigZiglar once said, “You will get all you want in life if you help enough other people get what they want.” That’s my goal with this presentation, and this mindset should also be your goal in everything you do as a real estate professional.
- 4 years ago… Dave KerpinI had been standing in line to check in at Las Vegas’s then-trendiest hotel in town, the Aria, for nearly an hour. I was exhausted and frustrated after a 6 hour flight from New York, and just wanted to get to my room and rest. The last thing I wanted to do was waste an hour of my life waiting in line.Frustrated, I did what any social media nerd would do - I pulled out my phone, and tweeted the following:“No Vegas hotel could be worth this long wait. Over an hour to checkin at the Aria. #fail"Unfortunately, the Aria wasn't listening, and didn’t tweet back to me. But a competitor was listening. Just two minutes later, I received a tweet from the Rio Hotel down the street.Now at this point, if you’re anything like most executives I’ve shared this story with, you’re thinking, “What did the Rio tweet - “Come on over, we have no line here" or "Call us, we have a room for you!"?Had the Rio tweeted something like that to me, I would have thought two things: First, "Why are you stalking me?" and second, "Why is it wide open at the Rio when it's jam-packed and happening at the Aria?"On the contrary, the Rio Las Vegas tweeted the following to me: “Sorry about your bad experience, Dave. Hope the rest of your stay in Vegas goes well.”Guess where I ended up staying the next time I went to Las Vegas?The Rio hotel earned a $600 sale on the basis of that one tweet. But the story gets even better, because I gave the Rio a "Like" on Facebook, and a few months later, I got a message from a friend on Facebook. My friend Erin asked, "Hey, I'm having a family reunion in Vegas this New Year's, and I saw you liked the Rio's page. Do you recomend them?"I wrote back to her, "Well, the Rio isn't the newest hotel in Vegas, or the nicest - but I'll tell you one thing - they know how to listen to customers." She booked the Rio for 20 guests that day.One tweet from the Rio, and one "like" from me led to over $10,000 in revenue for the company.