2. Social Storytelling
Blogging
Video
Agenda
3. Don't do this
Choose Your Own
Adventure
Write Your Own
Chapter
Social Storytelling
4. Give People a Chance
to Sound Smart
Give People a Chance
to Emote
Give People s Sense of
Community
= More connection to
your organization
Benefits
5. Is Your Community Ready to Talk About Your
Story?
Is Your Organizations Ready for Your Community
to Talk About Your Story?
Do You Have a Plan and Resources?
Do You Have Appropriate Community Policies?
Considerations
6. Blog
Podcast
Photo Sharing
Video
A Few Storytelling Tools
7. Raise Your Hand if You:
− Know What a Blog Is
− Read Blogs
− Have Commented on a Blog
− Have a Blog
Blogging
8. Series of Posts
One or Multiple
Authors
Comments
RSS
Tags/Topics
Blogroll
Anatomy of a Blog
9. Big Vision Consulting
Realize your big vision
Be a powerful force for good
• Strategic Consulting
• Social Web
Empowerment
• Blogging
• Podcasting
• Career Coaching
www.brittbravo.com
10. Content
• What goal are you trying achieve?
• Who are you writing for?
• Who else is writing about the same topics?
• What will the tone be?
• Who will write it?
• What images will you use?
13. Choosing Your
Blogging Tool
• What features and functions do you need?
• What is your budget?
• What is your technical expertise?
• How soon does it need to go up?
• What is your “exit plan”?
14. Blog Management
• Comments: Make it easy and moderate.
• Editing: Keep red pen use to a minimum
• Guidelines: Encourage creativity and
consistency.
15. Generating
Community & Traffic
• Read and comment on other blogs
• Have a blog roll
• Link to other bloggers in your posts
• Make commenting easy
• Allow subscription by rss and email
• Use images and multi-media in posts
• Write titles people are searching for
16. Generating
Community & Traffic
• Make it easy to share posts with others
• Ask questions
• Be opinionated
• Host a contest
• Participate in carnivals and memes
• Invite guest bloggers to participate
• Integrate your blog into other social networks
17. Tracking Tools
• Feedburner • Technorati
• Feedblitz • Google Alerts
• Google Analytics • Google Blog Search
• Site Meter • Twitter Search
• StatCounter • PostRank
18. Tracking Goals
• What do you want to measure?
• How often do you want to measure it?
19. Tips
• The best person to blog, is the one who wants to
blog.
• Keep a list of “bloggable” topics.
• Write titles people are searching for.
• Lists and how-tos are always popular.
20. Tips
• Make it easy to subscribe, comment, and share.
• Remember that people skim on the web.
• Include images with every post.
• Don’t sound like you know everything.
22. Long Form
Short Form (<5 min)
Serious
Funny
Professional
Casual
Anatomy of a Video
23. What's your goal? (Not all videos can go viral)
Who is your audience?
What voice will you use?
What content will you produce?
How will you sustain it?
Content
24. YouTube is one option:
− blip.tv
− vimeo.com
− current.tv
Livestreaming
− ustream.tv
− quik.com
Platforms
25. Title your videos and add descriptive tags
Use playlists to group content
Use a clear call to action (if appropriate)
Determine your user personality, posting schedule,
and comment response strategy
Demo Break!
26. All of your efforts
support each other
Use email, the web site,
print and earned media
to promote your work
Make sure it's shareable
so your network can
work it too
Work the Network