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Learnings From Successful Facebook Social Campaigns - Nudge - Social Media World Forum 2010

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Nudge Social Media
Nudge Social Media

Toby Beresford from Nudge Social Media outlines a few key learnings from his experience running marketing campaigns on Facebook

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Learnings from Successful Campaigns Toby Beresford – Nudge Social Media 8 March 2010 0207 096 0146 [email_address] Toby Beresford
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nudge Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],‘ Buzz!’ the friend quiz, created on Facebook by Nudge for Sony Playstation, reached out to Facebook users who had never heard of the video game.
Facebook now 400m Active Users globally & growing ,[object Object],*Source: Facebook internal data, Sep 2009 Note: Active users are registered users who have logged on to Facebook at least once in the last 30 days Jan 2010 400+m
Facebook’s Global audience continues to grow ,[object Object],USA 94m Netherlands 1.6m Hungary 500k Australia 7m NZ 1.2m 1.5m 2m Czech Egypt 4.8m India 400k Romania 2m Egypt Germany 4.8m *Source: Facebook internal data, Oct 2009 France 13.7m Ireland 1m Turkey 15m Italy 12m Russia 760k Sweden 3m Austria 1m Swiss 1.7m Finland 1.3m Portugal 866k Belgium 2.8m Norway 2m Greece 2m Denmark 2.2m UK 22m Spain 7.3m
Over 20m Active users in the UK ,[object Object],Source: Facebook internal data, Aug 2009 Note: Active users are registered users who have logged on to Facebook at least once in the last 30 days 20m
[object Object],UK Online landscape - May 2008 Source: ComScore UK, May 2008
UK Online landscape - Mar 2009 ,[object Object],Source: ComScore UK, March 2009 Google.co.uk MSN.co.uk Yahoo Facebook Bebo Ebay MySpace AOL.co.uk BBC.co.uk Sky.com ITV.com YouTube Note: Size of bubble represents Total Time Spent per Month
UK Online landscape - June 2009 ,[object Object],Source: ComScore UK, June 2009 Google.co.uk MSN.co.uk Yahoo Facebook Bebo Ebay MySpace AOL.co.uk BBC.co.uk Sky.com ITV.com YouTube Note: Size of bubble represents Total Time Spent per Month
UK Facebook Stats for January 2010 ,[object Object],[object Object],[object Object],[object Object],Source: Clickymedia, January 2010
Use of Facebook tools: Starbucks Brownie Day ,[object Object],[object Object],[object Object]
Key Learnings ,[object Object],[object Object]
Nudge’s Application: Case Study The Apprentice ,[object Object],[object Object],[object Object]
Key Learnings ,[object Object],[object Object],[object Object],[object Object]
Tango Head Masher 3000 ,[object Object],[object Object],[object Object],[object Object]
Key Learnings ,[object Object],[object Object],[object Object],[object Object]
Super Photos ,[object Object],[object Object]
Key Learnings ,[object Object],[object Object],[object Object]
Fan Pages: Domino’s Pizza ,[object Object],[object Object],[object Object],[object Object]
Domino’s Pizza: Landing Tab ,[object Object],[object Object],[object Object],[object Object],Brought a new online sales funnel to Domino’s Pizza
Domino’s Pizza: ‘Superfans’ Tab ,[object Object],[object Object],[object Object],Virally increase the number of fans on the page
Key Learnings ,[object Object],[object Object],[object Object],[object Object]
Facebook Analytics Page Insights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nudge Fan Pages: PS3 the Game Team A and B ,[object Object],[object Object],[object Object],[object Object]
Nudge Fan Pages: PS3 the Game Team A and B ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Learnings ,[object Object],[object Object],[object Object]
O2 Top up surprises
Key Learnings ,[object Object],[object Object],[object Object]
Practical What campaigns have you been aware of on Facebook? What reached you? Discuss why
Nudge Social Media ,[object Object],[object Object],[object Object],Facebook.com/NudgeSocialMedia [email_address] Telephone : 020 7096 0146 Email : [email_address] Address : Nudge 28 Poland St W1F 8QP Web : www.nudgesocialmedia.com Sign up to Little Nudge   “ dedicated social media experts” – Inside Facebook  
What have we learnt?

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Learnings From Successful Facebook Social Campaigns - Nudge - Social Media World Forum 2010

  • 1. Learnings from Successful Campaigns Toby Beresford – Nudge Social Media 8 March 2010 0207 096 0146 [email_address] Toby Beresford
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  • 29. Practical What campaigns have you been aware of on Facebook? What reached you? Discuss why
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  • 31. What have we learnt?

Editor's Notes

  1. We have seen rapid growth over the last 18 months and are now at a over 112million active users world wide. Second only to Myspace in the US.... And Myspace as seen little growth in the last year.