13. #PortentU
The Mobile SEO Audit
• Affects mobile
searches
• Page by page test
• Simple pass/fail test
• Lots of sites failed
Good news
• Affects mobile
searches
• Page by page test
• Simple pass/fail test
• Lots of sites failed
Bad news
62. 62
Use the rel alternate tag
<link
rel="alternate"
media="only
screen
and
(max-‐width:
640px)"
href="http://m.example.com/page-‐1"
>
<link
rel="canonical"
href="http://www.example.com/
page-‐1"
>
Both desktop and mobile
canonical tags point to
DESKTOP URL
Desktop URL points to
Mobile URL
63. 63
Don’t make a mobile XML sitemap;
Annotate your normal XML sitemap
<?xml
version="1.0"
encoding="UTF-‐8"?>
<urlset
xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
xmlns:xhtml="http://www.w3.org/1999/xhtml">
<url>
<loc>http://www.example.com/page-‐1/</loc>
<xhtml:link
rel="alternate"
media="only
screen
and
(max-‐width:
640px)"
href="http://m.example.com/page-‐1"
/>
</url>
</urlset>
Add this
to every
<url>
70. If it’s a something you can
just point out, like a
robots.txt block or missing
rel=alt tag, that’ easy.
Is it a site-
wide issue?
#PortentU
The Mobile SEO Audit
71. If it needs more
justification, use the tools
you just learned to build a
case for it.
Is it a site-
wide issue?
#PortentU
The Mobile SEO Audit
85. Prepared by
George Freitag
SEO Strategist
@georgefreitag
Thank
Portent, Inc. 506 2nd Ave. Suite 1700 Seattle. WA 98104-2354 | Tel: 206.575.3740
YOU.
#PortentU
The Mobile SEO Audit