2. What is Maslow’s needs model?
Maslow’s needs model is probably the most
well-known and popular model on needs.
Maslow believed that human need could be
classified in a hierarchy of five basic needs.
The idea of the hierarchy is to show that
needs on a given level must be satisfied
before the needs on the next level become
interesting.
3. MASLOW’S PYRAMID OF NEEDS
Physiologic needs: Primary needs; water,
food, sex and a Home.
Safety and Security needs: Need for
physical and psychological stability and
safety.
4. Social or Love and Belongingness needs: Need
to socialize with other people, need for
relationships based on emotions, need for
friendship.
Esteem needs: Need for self-esteem, self-respect
and appreciation from others.
Self-actualization needs: Need to realize one’s
deepest creative and productive potential.
5. The five basic needs per se set guidelines for
the organization of both companies and jobs:
Physiologic needs: Health insurance, pay, physical working environment
etc.
Safety and Security needs: Psychological working environment, senior
employees’ policy, insurance scheme, pension scheme, employment contract,
personnel policy.
6. Social or Love and Belongingness needs: Social contact,
teambuilding, positive feedback, network.
Esteem needs: Recognition, feedback, position, promotion.
Self-actualization needs: Autonomy, independence, responsibility,
challenges, personal development.
7. Take Note: It is important to keep in mind that employees’ needs
may be very different at different points of time, and that employees try
to satisfy their needs either at work or in their spare time.
Needs are significant but differ in meaning. This points towards
situation-specific use of Maslow’s needs theory. The manager must base
the motivating behavior on the employees’ needs and not on his own
needs or his own idea of what their needs are.