1. PRESENT FOR:
ASSOC. PROF. DR HJH. NORYATI BT AHMAD

2. QUESTION 2:
“DISNEY PLANS TO MAKE
CERTAIN ADAPTATION TO
ITS PREVIOUS STRATEGIES
TO ENTER THE EUROPEAN
(PARIS) AND JAPANESE
MARKET. DO YOU AGREE
WITH ITS DECISIONS?
WHY?”

3. WHERE ITS BEGIN….

4. For more than nine decades, the name Walt Disney has
been preeminent in the field of family entertainment.
From humble beginnings as a cartoon studio in the 1920s
to today's global corporation, The Walt Disney Company
continues to proudly provide quality entertainment for
every member of the family, across America and around
the world.

5. AREA OF
CONCERN/FOCUS:
BUSINESSES:
Media Network
Parks and Resorts
The Walt Disney Studio
Disney Consumer Product
Disney Interactive

6. THEME PARK CHRONOLOGY

8. COMPETITIVE STRATEGY

9. THEREFORE:
Based on current business operations
strategies, we believe that the
decision to make certain adaptation
to Disney’s previous strategies are a
right move.

11. Legal
Environment
Politics
PESTLE
THEORY
Technology
Social
Economics

12. STRATEGIES
TOKYO
EUROPEAN
HK
DISNEYLAND DISNEYLAND DISNEYLAND
POLITICS
*Government
Regulation
*Tax Benefit
•Supportive
•Stable
•Considerable
•Stable
•Very
cooperative and
supportive
•Stable
•Govt: 100%
•Disney: 0%
•Govt: 61%
•Disney: 39%
•Govt: 57%
•Disney: 43%

13. STRATEGIES
TOKYO
EUROPEAN
HK
DISNEYLAND DISNEYLAND DISNEYLAND
•Enter during
good economy
(1982)
•Enter during
recession (1992)
*Enter during
good economy
(2005)
*Currency
Exchange
* Volatile
* Stable
* Volatile
* Labor
Intensive
* Creates about
14,000 jobs
* Creates
10,000 jobs
* Creates more
than 18,000 jobs
ECONOMICS

17. STRATEGIES
TOKYO
EUROPEAN
HK
DISNEYLAND DISNEYLAND DISNEYLAND
•Maniac on
Western Culture.
SOCIAL
•Having similar
culture with US.
•Truly Modern
Asian.
•Japanese have
highly level of
acceptance
towards the
Disney culture.
•However, their
French lifestyle is
a must for them.
•Willing to adapt
American culture
due to being
colonized for too
long.
•They willing to
cultivate a new and
fresh culture into
their lifestyle.
•Cannot comply
with the American
culture.
•Chinese have
broad minded in
business.

18. STRATEGIES
TOKYO
EUROPEAN
HK
DISNEYLAND DISNEYLAND DISNEYLAND
TECHNOLOGY
•Very up-to-date •Very up-to-date •Very up-to-date
with technology with technology with technology
advancement.
advancement.
advancement.

19. STRATEGIES
TOKYO
EUROPEAN
HK
DISNEYLAND DISNEYLAND DISNEYLAND
•A very strict
labor law
enforce.
LEGAL
•They protect
both employer
and employee.
•No flexibility or •HK government
negotiation in
regulations must
terms of work.
be the
fundamental
•Employee are
understanding.
not allows to
dismiss easily
•Minimize all the
during working
problems
time.
between parties.

20. STRATEGIES
TOKYO
EUROPEAN
HK
DISNEYLAND DISNEYLAND DISNEYLAND
* Located at
Urayasu, Chiba :
delta of the Edo
River.
•High
consideration on
safety issues.
ENVIRONMENT •The management
make sure all the
facilities provided
comply with the
safety standards.
*Located at Marne
La Valle, France : a •Function as
new town in the
gateway to China
eastern suburbs of Mainland.
Paris.
•High
consideration on
safety issues.
•High
consideration on
safety issues.
•The management
make sure all the
facilities provided
comply with the
safety standards.
•The management
make sure all the
facilities provided
comply with the
safety standards.

22. WHY NEW STRATEGY
NEEDS TO BE
IMPLEMENT IN HONG
KONG DISNEYLAND?

23. 1. Hong Kong population growth.

24. 2. Local Adaptation
Cross culture adaptability
is really important to the
new business operations,
by doing this, the
company will earn
benefits such as:
1. Easily accepted by
local people
2. Gaining positive
support by local
authority
3. Manage to operate in
good business
environment.

25. 3. Right Timing
2005: Hong Kong
economy in a very
healthy and
stable condition

26. AS THE
CONCLUSION….

27. 1
2
3
• Demographics factors: very important to
create business opportunity and well
operated in new country/place.
• New strategy need to be imply based on
different business operations.
• Well verse with local cultures will give more
benefit for global expansion.