3. เอไอเอส จับมือ โซนี่มวสิค
ิ
ขยายตลาดดิจตอลมิวสิคบนสมาร์ ทโฟน
ิ
10
Digital
APR
Local
Marketingoops
http://www.marketingoops.com/brand-marketing/brand-move/ais-sony-music/
• เอไอเอส จับมือกับ Sony Music เปิ ด “2PM on AIS Music Store” และหลากหลายเพลงสากลต่างประเทศจากศิลปิ นสุดฮ็อต ทัง้ Full Song และ MV มาเอาใจ
ลูกค้ า ผ่าน AIS Music Store (load play share ไม่จากัด ไม่คิดค่า data) พร้ อมลุ้นบินลัดฟ้ ากับตู่-ภพธร ไปชมสุดยอดคอนเสิร์ต 2PM ที่ประเทศญี่ปน
ุ่
2
4. 11 Brilliant “Death”
Digital
APR
Global
By Flash Mob
Simplyzesty Highlights Bad Breath Campaign
http://www.simplyzesty.com/advertising-and-marketing/brilliant-death-by-flash-mob-highlights-bad-breath-campaign-
video/
• French mint company Tic Tac with a brilliant new Flash Mob campaign that shows a whole city center ‘dying’ after
smelling the breath of a passer by.
• It is a great way of explaining that the mints do such a good job of making your mouth ‘fresh’ again.
• VDO link: http://www.youtube.com/watch?feature=player_embedded&v=Sh30EIkgE4o
3
5. 11
Digital
APR
Global
Krafts Connecting brand and
Adverblog consumers in a special way
http://www.adverblog.com/2012/04/11/kraft-meet-the-old-birds-social-campaign/#more-12258
• Kraft handed over responsibility for Kraft Mac and Cheese’s entire social network to two older ladies – Frankie (87)
and Dottie (86) – who have been eating KMC for 75 years. It’s part of their 75 year anniversary campaign.
• VDO link: http://www.youtube.com/watch?feature=player_embedded&v=nmH8kO6iZlQ
4
6. Tippex + Bear + Hunter Are Back With New Interactive
Youtube Experience
11
Digital
APR
Global
Adverblog
http://www.adverblog.com/2012/04/11/tippexperience-2-the-hunter-and-the-bear-are-back/
• the Hunter vs Bear campaign for Tipp-Ex,
• Tippex have created a campaign to mark the two year birthday
• After clicking through from the original video you are given the option of typing in the year you were born and it
starts revealing some hilarious little interactive games and videos that will keep you clicking through the ad and
engaging with the content for a few minutes.
• VDO link: http://www.youtube.com/watch?feature=player_embedded&v=eQtai7HMbuQ
5
7. 11
Digital
APR
Global
Simplyzesty
http://www.simplyzesty.com/social-media/skippable-video-adverts-coming-soon-to-a-screen-near-you/
• In US, the latest addition to online advertising is the opportunity to skip certain video ads, AdAge report.
• US TV streaming site “Hulu” has a system called ‘Ad Selector’ where viewers can select from three ads, so that the
ads viewed are more relevant to them.
6
8. 11
Digital
APR Google's paid search clicks from
Global
Digital-stats
mobile devices increased by 132%
in 2011
http://digital-stats.blogspot.com/2012/04/googles-paid-search-clicks-from-mobile.html
• Consumers are much more engaged with search ads on smartphones and tablets as opposed to desktops, as
evidenced by click through rates that are respectively 72% and 31% higher.
7
9. 11
Digital
APR
Global
Mashable 5 Ways to Market Your Brand With
Location-Based Networks
http://mashable.com/2012/04/10/marketing-location-networks/
1. Push Notification Integration
2. Loyalty Programs: Giving rewards to loyal customers for continuing to check in via a location-based networks
3. Geofencing: Lets use Starbucks as an example. If a person crosses a Starbucks geofence, they will receive a message
from their location-based app highlighting an offer, coupon, or just a reminder to stop by.
4. Mixed Media: For instance, GetGlue allows a user to check in and share a favorite book, song or TV show.
5. Better Content: For instance, Foursquare’s “explore” feature is fairly new and allows a user to discover food,
nightlife, shops, and more based on broad categories.
8
10. 11
Digital
APR
Global
Here’s one Smart use of Twitter
TNW as the ‘first Twitter commercial’
http://thenextweb.com/socialmedia/2012/04/11/now-heres-one-really-smart-use-of-twitter/
• Please do a favor. Go to Smart Car’s official Twitter account for Argentina.
• In fact, no advertising placement for brands in Twitter.
• But Smart Car can make one. By scrolling down the page, you’ll see a bit of digital art come to life, much in the same
vein of those little flip books we used to play with as kids.
9
12. 10
Digital
APR
Global
Consumer Confidence
l2thinktank Rising in Online & Mobile Ads
http://www.l2thinktank.com/consumer-confidence-rising-in-online-mobile-ads/2012/
• In just the past three years, consumers all over the world (56 countries represented in the study) are reporting higher
levels of trust in everything from digital video ads and mobile ads to information on company websites and in
company-generated emails.
11
16. 06
Digital
APR
Global
Facebook e-commerce:
Reuters the next big thing?
http://www.reuters.com/article/2012/04/05/net-us-facebook-ecommerce-idUSBRE8340FF20120405
• Some entrepreneurs and investors increasingly think "f-commerce" - meaning e-commerce on Facebook - is the
answer.
• Start-ups such as BeachMint, Yardsellr, Oodle and Fab.com are coming up with novel ways to persuade Facebook
users to not just connect with friends on the social network, but to shop as well.
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