3. 17
Digital
MAY
Global
Wordstream
http://www.wordstream.com/articles/facebook-vs-google-display-network
2
4. 17
Digital
MAY
Global
Marketingoops
http://www.marketingoops.com/ads-ideas/ooh/sprite-shower/
• สไปร์ ท..ทาเซอร์ ไพร้ ส์กลางชายหาด แปลงเครื่ องกดน ้าอัดลมให้ กลายเป็ นเครื่ องอาบน ้าเย็นขนาดใหญ่ ให้ ชาวบราซิลได้ เอ็นจอยกับการอาบน ้ากันอย่างสนุกสนานแบบไม่เคยมีก่อน
• VDO link: http://www.youtube.com/watch?feature=player_embedded&v=LxHJn0rGnPI
3
5. 17
Digital
MAY
Global
Marketingoops
http://www.marketingoops.com/reports/metrix/social-network-user-stat/
• อัพเดทตัวเลขสมาชิกและเวลาการใช้ งานของแต่ละ Social Network
4
6. Facebook ปล่ อยแอพ Pages Manager ให้ Admin
สามารถดูแลแฟนเพจผ่ านมือถือได้ แล้ ว
17
Digital
MAY
Global
Veedvi
http://www.veedvil.com/news/facebook-page-manager/
Features:
- Post ข้ อความและรูปภาพได้
- รับการแจ้ งเตือนต่างๆที่เกิดขึ ้นบนเพจ
- สามารถตอบ post หรื อ comment บนเพจได้ ทนที ั
- จัดการเพจต่างๆที่เราเป็ น Admin ได้ หมดในแอพเดียว
- สามารถดูข้อมูล Page Insights ได้
5
7. 17
Digital
MAY
Global
Veedvi
http://www.veedvil.com/news/facebook-global-brand/
6
8. Experience Marketing:
Hunger Delivery
15
Digital
MAY
Global
Adverblog
http://www.adverblog.com/2012/05/15/experience-marketing-hunger-delivery/#more-13246
• In order to make people understand how bad it feels to be hungry, the Food Bank Foundation in Paraguay made a
deal with the two biggest pizzerias in Asunción: on a Friday night they were asked to deliver their pizza with
significant delay. When the pizzas got delivered, complaining customers found this message in the box: when you’re
hungry, you understand hunger. This pizza is free so you can contribute what you can to help the national food
campaign.
• VDO link: http://vimeo.com/40546463
7
10. Infographic: Instagram
Statistics 2012
13
Digital
MAY
Global
Digitalbuzzblog
http://www.digitalbuzzblog.com/infographic-instagram-stats/
In just 2 years the app has aquired more than 50 million users. Some highlights from these app stats are:
• Each day on Facebook 300 million photos are uploaded
• Instagram gains one new user every second
• One billion photos have been taken with the app
• There are roughly 58 photos uploaded each second
9
11. Mercedes-Benz: QR Code
Trophies
13
Digital
MAY
Global
Digitalbuzzblog
http://www.digitalbuzzblog.com/mercedes-benz-qr-code-trophies/
• Mercedes-Benz hides its new model in a form of mysterious way to introduce people with fantasy look, QR Code
covered all over the car. It creates buzz and stimulates users to hunt for 4 Trophies to win a chance to exclusive trip to
the world premiere of new A-Class.
• VDO link: http://vimeo.com/41012067
10
12. Autodance: Every advertiser's dream
13
Digital
MAY
Global
Adverblog
http://www.adverblog.com/2012/05/13/autodance-every-advertisers-dream/
• To launch campaign for “Just Dance 3″ is that the user generated content is so strongly linked to the product
experience itself which is inherently social. CP+B Gothenburg created a mobile app that proves that “anyone can
dance”. Users could record their friends doing stuff and the app syncs their movements to a choice of dance tracks
from the video game resulting in a personalised clip that was ready to share.
• VDO link: http://www.youtube.com/watch?feature=player_embedded&v=p_I5yUjU5Sw
11
13. Mountain Dew delves deep into Gotham City with
vast “Dark Knight” Cross-promotion
13
Digital
MAY
Global
FASTCOCREATE
HTTP://WWW.FASTCOCREATE.COM/1680783/MOUNTAIN-DEW-DELVES-DEEP-INTO-GOTHAM-CITY-WITH-VAST-DARK-
KNIGHT-CROSS-PROMOTION
• As of May 12, race fans are able to vote to select which one of four Dark Knight paint schemes will appear on Dale’s
#88 Chevrolet for a NASCAR race. Mountain Dew will unveil exclusive content and storylines with the launch
ofDEWGothamCity.com, an opportunity for fans to enter product codes to win exclusive prizes, such as one of only
five scripts signed by Christopher Nolan.
12