2. FEBREZE BRINGS ITS SMELL TEST
TO THE STREET WITH A LIVE
COMMERCIAL
09
Digital
MAY
Global
Fastcocreate
http://www.fastcocreate.com/1680761/febreze-brings-its-smell-test-to-the-street-with-a-live-commercial
• Febreze is famous for its smell test ads
• To recreate the effect in a live setting, agency Grey New York took a funky shipping container, installed an
observational window, and brought in some blindfolded bystanders. While the guests try to decide whether the
trashy trailer smells more like a beach house or grandma’s place, some interested parties on the street are watching
and listening.
• VDO link: http://vimeo.com/40264903
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3. Facebook เตรี ยมเปิ ดตัว App
Center ศูนย์ รวมแอพต่ างๆบนเฟสบุ๊ค
10
Digital
MAY
Global
Veedvil
http://www.veedvil.com/news/facebook-app-center/
• Facebook มียอดผู้เข้ าใช้ งาน mobile apps กว่า 160 ล้ านคน (มากกว่าเดิมในเดือนกุมภาพันธ์ ที่มีอยุเ่ พียง 60 ล้ านคน).
• ยอดผู้ชมผ่านมือถือมีมากกว่า 1.1 พันล้ านครังในการเข้ าถึง mobile apps เมื่อเทียบกับช่วงเดียวกัน (มากกว่าเดิมในเดือนกุมภาพันธ์ ที่มีอยูเ่ พียง ครัง).
้ ้
• 7 ใน 10 ของแอพ iOS ดังๆส่วนใหญ่จะมีการเชื่อมเข้ ากับ Facebook แทบทังสิ ้น ส่วนฝั่ ง Android ก็อยูที่ 6 ใน 10 ของแอพดังๆ
้ ่
• App Page แบบใหม่ที่แสดงรายละเอียดของแอพไว้ คล้ ายกับหน้ า App details ตาม Store ต่างๆที่เราคุ้นเคยกันทัง้ Apple Store, Google Play เป็ นต้ น
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4. SWEDISH ARMED FORCES:
WHO CARES?
09
Digital
MAY
Global
Adverblog
http://www.adverblog.com/2012/05/09/swedish-armed-forces-who-cares/
• Do you really care about other people? Would you give up your freedom to help others? Tough questions to answers.
And, honestly, questions that don’t get asked very often. This campaign by DDB Stockholm for the Swedish Armed
Forces didn’t play around with words. It wanted those questions to be answered with facts.
• VDO link: http://www.youtube.com/watch?v=ax9kCCwTLGo&feature=player_embedded
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6. IKEA HIDES
A SURPRISE INSIDE
A FURNITURE FAIR PORTA POTTY
09
Digital
MAY
Global
Fastcocreate
http://www.fastcocreate.com/1680746/ikea-hides-a-surprise-inside-a-furniture-fair-porta-potty
• Ikea has always gone to great lengths to demonstrate how to make the most of a small space. Ikea installed what
looked like an affront to upscale furniture fair patrons--a Porta Potty. Except when visitors entered this loo, instead of
finding a feces-strewn hellhole, they took a trip through the looking glass into a 200-square-foot, fully decked-out
restroom.
• VDO link: http://www.youtube.com/watch?v=5F_f2TwXvzo&feature=player_embedded
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7. TWITPOKER:
BET YOUR FOLLOWERS
08
Digital
MAY
Global
Digitalbuzzblog
http://www.digitalbuzzblog.com/twitpoker-bet-your-followers/
• There is just about a “Twit-anything” these days, so why not add something like TwitPoker?! Well, it’s actually a
pretty interesting concept, a campaign designed to let you bet your twitter followers in a game of poker. The winner?
180,000 new followers!
• VDO link: http://vimeo.com/41158438
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8. LYNX INVISIBLE ANARCHY
08
Digital
MAY
Global
Adverblog
http://www.adverblog.com/2012/05/08/lynx-invisible-anarchy/
• Imagine a house full of anarchy – but the only way you could see it, is if you wore the right glasses! Lynx Australia
promoted their new scent Anarchy (for men and women) with a world-first ‘invisible video’ stunt. A house in Sydney’s
busy party district Darlinghurst was decked out with large LCD screens instead of windows. Wearing the right kind of
(polarised) glasses was the only way to discover the sexy and anarchic things going on within the house.
• VDO link: http://www.youtube.com/watch?v=cDwyia2MM5o&feature=player_embedded
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9. STRIDE GUM: THE WORLD’S LONGEST
BANNER AD
07
Digital
MAY
Global
Digitalbuzzblog
http://www.digitalbuzzblog.com/stride-gum-the-worlds-longest-banner-ad/
• Stride Gum claims to be ridiculously long lasting gum, so naturally, they created a ridiculously long lasting banner ad
to match, and it was so good, it’s just picked up a webby award for it! record of 46 minutes and 27 seconds
• VDO link: http://vimeo.com/26387865
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10. C&A DISPLAYS FACEBOOK
FASHION LIKE
06
Digital
MAY
Global
Adverblog
http://www.adverblog.com/2012/05/06/ca-displays-facebook-fashion-likes/
• When you go shopping for fashion, it’s always good to get a second opinion. Now what about if you could get the
opinion of thousands of Facebook users, instantaneously and clearly visible in the shop, right there on the hanger?
Would that sway your decision? DM9/DDB equipped a C&A store in Sao Paolo with special hangers that show in real
time the “Likes” each piece of clothing has received.
• VDO link: http://vimeo.com/40614607
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12. ABSOLUT INSPIRE: AUGMENTED
REALITY STREET ART
05
Digital
MAY
Global
Digitalbuzzblog
http://www.digitalbuzzblog.com/absolut-inspire-augmented-reality-street-art-app/
• Absolut Inspire, an Augmented Reality Street Art App designed to create a new world without creative
limitations. The campaign is a fusion of the Google Street View platform combined with an app that allows you to
create your own digital street art anywhere in the world, all seen through the augmented reality viewer.
• VDO link: http://vimeo.com/41124884
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13. DOG POOP BUYS FREE Wi-Fi IN
MEXICAN PARKS
MAY 04
Digital
Global
Inhabitat
http://inhabitat.com/mexican-parks-trade-dog-poop-for-free-wi-fi-access/terra-poo-wifi/
• To encourage down owners to pick up the business, the Wi-Fi will be administered in timed increments based upon
the amount of poop collected. The more poop, the longer free Wi-Fi time will be provided.
• VDO link: http://www.youtube.com/watch?v=6dB7S5ik51A&feature=player_embedded
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14. RAY BRAND: BRIGHT LIGHT
04
Digital
MAY
Global
Adverblog
http://www.adverblog.com/2012/05/04/students-corner-ray-ban-bright-light/
• Ray Ban Bright Light is a funny (concept) mobile app that will help you finding the sunny spots in your city, the places
where you can enjoy the sun without the visual noise of the buildings. No more shade on your way! This app helps
people to get the most out of the sun and their sunglasses.
• VDO link: http://vimeo.com/41000314
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