A Quick Overview of the US Health & Wellness Market. Find out about Dietary Supplement use in the United States, and various consumer trends for the US Market.

1. Dietary Supplements
A Quick Overview of the US Health & Wellness Market
* Source: CRN 2015 Consumer Survey - www.crnusa.org

2. WHAT IS A DIETARY SUPPLEMENT?
 The majority of adults in the United States take one or more dietary supplements either
every day or occasionally.
 Today's dietary supplements include vitamins, minerals, herbals and botanicals, amino
acids, enzymes, and many other products. Dietary supplements come in a variety of forms:
traditional tablets, capsules, and powders, as well as drinks and energy bars.
 Popular supplements include vitamins D and E; minerals like calcium and iron; herbs such
as echinacea and garlic; and specialty products like glucosamine, probiotics, and fish oils.
 Dietary supplements are products intended to supplement the diet.
 They are not drugs and, therefore, are not intended to treat, diagnose, mitigate, prevent,
or cure diseases.
 The FDA is the federal agency that oversees both dietary supplements and medicines.
* Source: CRN 2015 Consumer Survey - www.crnusa.org

3. USAGE OF DIETARY SUPPLEMENTS
The Percentage Of Americans
Who Take Dietary Supplements
Has Remained Consistent Over
The Past Five Years
69%
68% 68% 68% 68%
2011 2012 2013 2014 2015
* Source: CRN 2015 Consumer Survey - www.crnusa.org

4. THE DIETARY SUPPLEMENT LABEL
 All products labeled as a dietary supplement carry a Supplement Facts panel that lists the
contents, amount of active ingredients per serving, and other added ingredients.
 The manufacturer suggests the serving size, but you or your health care provider might
decide that a different amount is more appropriate for you.
 FDA requires that certain information appear on the dietary supplement label:
 General information
 Name of product (including the word "supplement" or a statement that the product is a
supplement)
 Net quantity of contents
 Name and place of business of manufacturer, packer, or distributor
 Directions for use
* Source: CRN 2015 Consumer Survey - www.crnusa.org

5. CONFIDENCE
The percentage of Americans who expressed overall confidence in the safety, quality and
effectiveness of dietary supplements has remained consistent over the past five years.
84%
85% 85%
83%
84%
2011 2012 2013 2014 2015
* Source: CRN 2015 Consumer Survey - www.crnusa.org

6. CONFIDENCE
78% of supplement
users have
OVERALL
CONFIDENCE
that dietary
supplements deliver
what they say on
their labels
Most supplement
users age 18 – 34
(66%) anticipate
their supplement
use will increase
over the next five
years
78% of Americans
agree dietary
supplements are a
SMART
CHOICE for a
HEALTHY
LIFESTYLE
* Source: CRN 2015 Consumer Survey - www.crnusa.org

7. ARE DIETARY SUPPLEMENTS STANDARDIZED?
 Standardization is a process that manufacturers may use to ensure batch-to-batch
consistency of their products.
 In some cases, standardization involves identifying specific chemicals that can be used to
manufacture a consistent product.
 The standardization process can also provide a measure of quality control.
 Dietary supplements are not required to be standardized in the United States.
 No legal or regulatory definition exists in the United States for standardization as it applies
to dietary supplements.
 Some manufacturers use the term standardization incorrectly to refer to uniform
manufacturing practices; following a recipe is not sufficient for a product to be called
standardized.
 Therefore, the presence of the word "standardized" on a supplement label does not
necessarily indicate product quality.
* Source: CRN 2015 Consumer Survey - www.crnusa.org

8. WHAT DO THEY TAKE?
Vitamins and minerals are the most popular category of dietary supplements.
Sport Nutrition &
Weight Management
25% of supplement users take
sports nutrition or weight
management supplements
Specialty Supplements
45% of supplement users take
specialty supplements
Herbals and Botanicals
31% of supplement users take
herbals and botanicals
Vitamins and Minerals
98% of supplement users take
vitamins and minerals
protein
energy
drinks
hydration
drinks
garcinia
cambogia
green
coffee
omega-3
fiber
probiotic
s
glucosam
ine
melatoni
n
green tea
cranberry
garlic
ginseng
echinace
a
multivita
min
vitamin d
vitamin c
calcium
vitamin b
* Source: CRN 2015 Consumer Survey - www.crnusa.org

9. WHY DO PEOPLE TAKE SUPPLEMENTS?
Supplement users have good reasons for taking them.
51%
Overall
health and
wellness
benefit
30%
Fill nutrient
gags in diet
29%
energy
27%
Immune
health
25%
Bone
health
25%
Heart
health
* Source: CRN 2015 Consumer Survey - www.crnusa.org

10. THE REASONS CONSUMERS TAKE DIETARY
SUPPLEMENTS
44%
30%
28% 28%
Male Supplement Users
Overall Wellness Energy
Immune Health Heart Health
56%
34%
31%
Female Supplement Users
Overall Wellness Fill Nutrient Gaps
Bone Health
* Source: CRN 2015 Consumer Survey - www.crnusa.org

11. DIETARY SUPPLEMENT USE IN US ADULT MEN VS
WOMEN BY GENERATION
79%
74%
69%
62%
68%
63%
69%
61%
Elders
Boomers
Generation X
Generation Y
US Adult Women US Adult Men
* Source: CRN 2015 Consumer Survey - www.crnusa.org

12. Dietary supplement consumers are more likely to engage in other healthy habits than people
who do not take supplements.
HEALTHY HABITS
* Source: CRN 2015 Consumer Survey - www.crnusa.org

13. OPEN A DIALOGUE
Supplement users talk with their doctor about the supplements they take —you should, too!
* Source: CRN 2015 Consumer Survey - www.crnusa.org

14. OPEN A DIALOGUE ABOUT SUPPLEMENTS WITH
DOCTORS
69% of supplement
users say their
physician has talked
to them about the
BENEFITS of
taking supplements
Nurse practitioners,
pharmacists,
registered dietitians
and other health care
practitioners are also
good resources for
dietary supplement
information.
55% of supplement
users identify medical
doctors/physicians as
a TRUSTED
SOURCE for
reliable information
on supplements
* Source: CRN 2015 Consumer Survey - www.crnusa.org

15. SUMMARY
 USAGE
 68% of Americans take dietary supplements
 CONFIDENCE
 84% of Americans express overall confidence in the safety, quality and effectiveness of dietary
supplements
 HEALTHY HABITS
 Dietary supplement consumers are more likely to engage in other healthy habits than people who
do not take supplements.
 OPEN A DIALOGUE
 85% of supplement users let their doctor know about their use of dietary supplements
* Source: CRN 2015 Consumer Survey - www.crnusa.org