This document provides an overview of mobile app development trends in Thailand. It discusses:
- The growing mobile market in Thailand and opportunities for developers.
- Key considerations for developing mobile apps, such as targeting Android and iOS, optimizing for performance, and dealing with platform fragmentation.
- Business models for mobile apps, including free with ads, in-app purchases, and subscriptions.
- Case studies of successful mobile apps like LINE, Instagram, and Pulse News that solved problems for users.
- Emerging trends like enterprise apps, augmented reality, and cloud computing that provide new opportunities for developers.
2. Who am I
• Sittiphol Phanvilai (nuuneoi)
• 11 years in mobile application
development
• Expertise on Smartphone
application development
and UI/UX
• Experience 2 global apps
with more than 1,000,000
downloads
3. Agenda
• Mobile Market
• What’s now in Thailand
• Get started on mobile app development
• To be mobile application developer
• Want to have your own product?
6. Why Mobile?
• I believe that everyone know the answer
• Everyone has mobile !
• Mobile phone is not just a phone anymore,
they are now computer that could make a
call
• Mobile phone is now treated as “Anytime
Accessible Online Channel”
40. Now in Thailand
• Very high demand on mobile app
– But 95% of demand are “Gimmick”
• Very high supply on programmer
– But low quality
• Quality developer goes abroad for big
company
• Funny: Startup causes developer shortage
• AEC will cause quality developer leaking out
more
44. Good News: War end
• Android is leader, iOS is latter
– Cover more than 90% and will be like this for at
least 2 years
• Windows Phone is now No.3 but still has no
potential (and keep going down)
• As well as BB10 and the rest
46. Red Ocean
• There are already winner in almost every
single type of application
• It doesn’t mean there is no room for new
app, there is but not so many
58. Anyway go for iOS first not Android
• Although Android market share is larger than
iOS but …
– Potential user is still less than iOS
– Fragmentation is high
high high high highhhhh
59. You need to go for them BOTH
• At the final stage, application is needed to be
supported on both platform
• You also could do for them both at the same
time
– How? (TBD)
60. Bad News: Late game
• We are now in period of “Late game”
• There is already a winner in every single way
– Hardware
– Software
• You would never be the first one
• Don’t try to fight with the winner (unless you
are so confident)
61. Late game
• No room for “just another application”
• Success rate is lower than previous
• To survive:
– Build the service or platform targeted the
specific target
– Build on top the successful application
– Build Enterprise application
62. MOLOME
• Had ever been intended to
compete with Instagram
• Until Instagram was acquired by
Facebook
72. Quality Mobile App Developer
• Know how to optimize code
• Know how to deal with fragmentation
• Can develop both iOS and Android
• Know direction of technology and follow
• Don’t stick with just one OS
• Know the UI/UX guideline
• Know how to share code with another
• Crash
82. Startup Ecosystem in Thailand
• Almost ready
• But the biggest problem is just about 1%
reach investor’s need
• Now fund is moving out from Thailand to
another country: Vietnam, Myanmar
86. Success rate of mobile application
5%
and keep lower by time
87. Key Success
• Cross Platform
• Solve the problem
• Snatch the “time in daily life”
• Repeated user is more important than new
user (Gain & Keep)
• Use Gimmick to gain user, use feature to
keep user
• Has business model
88. Key Success (Cont.)
• Always deliver new things
• Perfect time to market
• Well-designed
• Quality
• PR and Marketing
• Connection
98. Attack on Daily Life
• As long as people still eat, dining application
will still alive
• As long as people still talk, chatting
application will still alive
• As long as people still take a photo, photo
sharing application will still alive
• As long as people still have lust, sex, dating
service and adult content will still last long
105. Business Model
• Free
• Free with Ads
• Sell the application/game
• Free with In-App Purchase
• Subscription
• Expand the business to mobile
• Sell your personal data
115. LINE
• Chat platform is the new
way of social networking
• At first, success with new
method of chatting
(Sticker)
• Now more successful
with gaming service
116. Instagram
• Give the new way to
communicate with people
• Solve the “too hard to
decorate photo on
mobile“ problem
• Creator has very good
connection
• Change the concept in
time
117. Pulse News
• Present new way to read the news
• Solve the problem “Hard to read news on
mobile phone”
118. LINE & Instagram & Pulse
• They are “Platform”
• They are “Well-Designed”
• Driven with “User generated content”
• In “Daily-Life”
120. World is rotate faster in mobile world
• Everything changes in “year”
– Motorola has ever been No.1
– Nokia has ever been No.1
– BlackBerry has ever been No.1
– Apple has ever been No.1
– Samsung has ever been No.2
121. You need to know the trend and
know what is going to happen
122. Global Trends
• Android will be No.1 for at least 5 years from
now on or might be forever
• iOS will be No.2 for a big while as well
• Cross Platform is a must
• Potential user will (or already does) use more
than one smartphone with different OS
• Store everything on Cloud
• Just software might not be enough anymore
123. Thai Market
• 3G is (finally) available
– Time to think about content to feed to user
• Thai people basically doesn’t spend money
on mobile app but dramatically love to
spend money for showing off purpose
124. It is too late to be just a
Mobile Application Developer
125. New way to develop app
• In future, app will be done by template
– Shoppening
– iBuildApp
• Demand for mobile app developer will be
lower
• But there is still demand for skilled one
126. VC said: “Mobile App again?”
• Mobile app is the way too … many
• Consumer app is in Red Ocean situation
• There is very big room to play in Enterprise
application
127. Next era is for
• Big Screen Hardware
• Wearable Device
• Robot
129. Enterprise Application
• Big room and great opportunity for
developer and business owner
• Application to use internally for organization
• Last year is year of consumer application,
this year is year of enterprise application
139. Cloud
• Why does Cloud matter?
– People has many devices on hand
– User need to sync data on every single device
• How could we do?
– via Server
• Server needs to be scalable for variant
number of users
– Scalable server = Cloud
141. Popular Public Cloud
• Amazon Web Service
• Microsoft Azure
• Advantage
– Pay per use
– Zero initial cost
– Scalable
• Disadvantage
– No privacy
– Uncontrollable