Lisa McIntyre, Digital Asset Management Librarian at GSD&M, and Bob Canaway, CMO at Nuxeo present on the new use cases for digital asset management in the enterprise.

1. New Use Cases for DAM
in the Enterprise

2. Lisa McIntyre
Digital Asset Management Librarian
GSD&M
@lisamcintyre4
Bob Canaway
Chief Marketing Officer
Nuxeo
@bobcanaway
Presenters:

3. Agenda
• The new Digital Asset Management
• Use Cases for DAM
• What GSD&M Built
• The Platform Approach to Enterprise DAM
• Resources
• Q&A

4. Digital Asset Management
• Digital Asset Management is the process of managing
digital media/rich media through it’s lifecycle
• Photos, Videos, Audio, Brochures, Catalogs, etc.
• DAM Systems give us tremendous scale
• Asset vs. Plain Ordinary File (POF)
• Digital Assets = Files(Collections) + metadata = Intrinsic Value
• Digital Assets = Intrinsic Value

5. Legacy Digital Asset Management

6. Legacy Digital Asset Management
• Repository
• Lifecycle Management for
“rich media”
• Production
• Distribution
• Organization
• Sharing
• Archive

7. New Digital Asset Management
• need image so stole this
one :)
From Photo Library to Enterprise System
Change thinking from physical
world to the SW world
Assets model the business
concepts they represent
Obvious ROI of assets
Handle large media &
complex types with ease
Integrate & Scale to meet
demands now and into the future

8. Use Cases for DAM
• As We Move Beyond the Camera
• Enterprise Brand Management
• Video Management and Distribution Systems
• Digital Asset Collection Systems
• Digital Asset Distribution Systems

9. Who we represent

10. Obstacles we faced
I need that file, but…
• Multi-use files stored in multiple locations
• Searching takes too long
• File context often lost or tough to track down
• Email, email, email
• What version do I use

11. DAM 1.0

12. Technology changed, software slow to respond

13. Here we go again…
I need that file, but…
• “My java/flash is expired, the
dam isn’t working. Again!”
• Need something more responsive
• No plugins, please
• Multi-browser capabilities
• Users want something like they
use in their “real” lives
• Re-evaluate current architecture

14. DAM 2.0
• Agile
• Open source
• More responsive
• Timely updates

15. Build around User and IT

16. Configure to your needs

17. Still harness the power of API’s

18. What we’ve learned
• Know your business
• Include stakeholders from the beginning
• Build around how you work
• Get close to the source (for metadata) but don’t expect too much
• Use the best tool for the job
• Go for small wins
• Your system will need to change, process is not linear

19. Platform Approach
• DAM = Content Management
• Start with Baseline DAM Functionality
• A “Digital Asset” Models the Business
• Support for Future Demands
• Manage Complex Content
• Relationships
• Custom Metadata
• Custom Workflows
• Manage Across the Enterprise

20. Nuxeo Platform - Open Source
Content Repository: Access Control, Rich Content
Model, Audit, Query, File Storage
Business Logic
Data
Presentation
Conversion Kit
Workflow
Engine
Authentication &
Identity
Management
Extensible Back
Office
Optional add-ons, extensions, integrations, and feature
sets (20+)
REST
API
CMIS
Client
SDKs:
Java
JavaScri
pt
Python
iOS
Android
WebDAV
Nuxeo Drive (multi-
device file sync)

21. Welcome to Deep Content
CIOs need to switch from
“LEGACY FIRST” to “DIGITAL FIRST”
— Gartner

22. The Age of Deep Content
• Drive Digital Transformation with
content that is human-readable &
computer ready
• Enables organizations to move
faster with agile workflows, rich
content model, and advanced
analytics
• With a better collaboration model
for people and computers to
work together

23. More Resources
Building Applications with a DAM
Platform - Tech Brief
www.nuxeo.com/solutions/digital-asset-management/
Download the Nuxeo Platform
www.nuxeo.com/downloads/

24. Lisa McIntyre
Digital Asset Management Librarian
GSD&M
@lisamcintyre4
Bob Canaway
Chief Marketing Officer
Nuxeo
@bobcanaway
Thank You!