10 Easy Ways to Irritate Your Design Team (by Jane Austin at #NUX7)
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10 Easy Ways to Irritate Your Design Team Slides from the NUX7 talk by Jane Austin, Friday 19th October 2018. 2018.nuxconf.uk / nuxuk.org Synopsis How can good design be integrated into your business profitably? Jane will answer this question by considering the ‘anti-problem’. She will share 10 ways designers and business people can guarantee their behaviours and activities will ensure they never see eye-to-eye, their efforts will be wasted and everyone involved will know it is not their fault. You will probably recognise most of these techniques in action in your own organisation. That is the anti-pattern. If things are going to change for the better, do the opposite.
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10 Easy Ways to Irritate Your Design Team (by Jane Austin at #NUX7)
- 1. Ten ways to irritate your design team @msjaneaustin
- 3. Why should I care?
- 4. “Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.” Paola Antonelli, senior curator of the Museum of Modern Art, New York
- 5. 1:8
- 9. Some context about the design process
- 10. Understand Define Explore Create Build the right thing Build the thing right
- 11. Understand Define Explore Create Build the right thing Build the thing right Generative research
- 12. Understand Define Explore Create Build the right thing Build the thing right Generative research Summative research
- 13. Understand Define Explore Create Build the right thing Build the thing right Shaping the problem space Generative research Summative research
- 14. Understand Define Explore Create Build the right thing Build the thing right Shaping the problem space Generative research Ethnographic research for unmet needs Summative research
- 15. Understand Define Explore Create Build the right thing Build the thing right Shaping the problem space Generative research Ethnographic research for unmet needs Summative research Ship
- 16. Understand Define Explore Create Build the right thing Build the thing right Shaping the problem space Generative research Ethnographic research for unmet needs Summative research Ship
- 17. Understand Define Explore Create Build the right thing Build the thing right Shaping the problem space Generative research Ethnographic research for unmet needs Summative research Ship MVT
- 18. Understand Define Explore Create Build the right thing Build the thing right Shaping the problem space Generative research Ethnographic research for unmet needs Summative research Ship MVT
- 19. Understand Define Explore Create Build the right thing Build the thing right Shaping the problem space Generative research Ethnographic research for unmet needs Summative research Ship MVT Shippable increments
- 23. “I would have written a shorter letter, but I didn’t have the time” Blaise Pascal
- 30. Technical difficulty Uservalue/revenue Easy and important Hard and important This can wait Why do this?
- 32. Irritation number 1: Asking your design team to colour in
- 33. Understand Define Explore Create Build the right thing Build the thing right Shaping the problem space Ship
- 34. Design team Dev team
- 35. Design team Dev teamUnified crew
- 36. Product ExD Agile Delivery Coach Tech Shaping the future of the Product Inspiring the world with the Product Vision Facilitating successful team delivery Enabling a healthy, happy & effective team Building, running, owning & iterating great products Delighting Customers Happy team Building a great product Creating sustainable, scalable products Build the right thing Helping validate needs and value prop Crafting brilliant experiences Build the right thing Build the thing right Build the thing right
- 37. Thanks Jeff Paton
- 38. Irritation number 2: You are a feature factory
- 41. No objectives No metrics Success theatre Velocity is the prime metric You don’t acknowledge failure Roadmaps are all about prioritisation Chasing upfront revenue
- 42. Irritation number 3: You ship and forget
- 44. Irritation number 4: Nothing customer facing gets shipped
- 47. “Many UX designers started their careers as Information Architects, Visual Designers, Writers, Strategists. We are used to seeing job titles change from time to time, as companies start to understand the depth of our work, and to accommodate trends and market needs.” The State of UX in 2017
- 48. “organisations don’t want to hire someone to do a thing. They want to hire a magician who can wear every hat, and solve every problem.” The State of UX in 2017
- 52. Irritation 6: You don’t give your designers a future
- 53. Irritation number 7: You don’t understand research
- 55. “If the anecdote contradicts the data, believe the anecdote”
- 56. “If the anecdote contradicts the data, believe the anecdote” Jeff Bezos
- 58. “Meetings are the biggest waste of time for employees in the UK” jobb.io employee survey May 2018
- 60. Illustration James Graham From NYT Project Aristotle longform article
- 62. Irritation 8: space Irritation number 9: Space
- 71. “Your work environment conveys a message about what you value, who you are, and where you are going” Chris Good, Creative Director Workspace
- 72. “Space defines the culture, culture shapes the space” Sarah B. Nelson, IBM
- 73. Culture pic Irritation number 10: Culture
- 74. Culture pic Irritation number 10: Culture
- 77. Micromangement