Mixing methods abroad: A case study Slides from the NUX5 talk by Karina van Schaardenburg, Friday 7th October 2016. 2016.nuxconf.uk / nuxuk.org Synopsis: As a UX researcher, sooner or later someone will ask you an unanswerable question, give you a tiny budget, and ask for results in practically no time. I’ll share a few tricks to help you get through it and have fun along the way. Last summer I got an email from the executive team asking me “What do we know about Turkey? Can you put together a proposal?” After spending a few minutes in front of my computer muttering to myself that there was no way I could answer a question that broad in any kind of time frame, let alone the 8 weeks I was given, I took a deep breath and got to work. In this talk you’ll learn how to tackle the big questions by combining several research methods. While we’re at it, I’ll also teach you how to avoid riot police during field studies and how to interview people while walking down some of the busiest streets in the world.

1. KARINA VAN SCHAARDENBURG
MIXING METHODS ABROAD: A CASE STUDY

2. TEXT

3. TEXT

4. “When people talk,
listen completely.
Most people never
listen.”
- Ernest Hemingway

6. 2009 2014

8. “WHAT IS GOING ON IN
TURKEY?”

9. CONSTRAINTS
▸ 8 weeks
▸ $20,000

10. • Fewer people
• More time spent
per person
Data
Surveys
Lab studies
Field studies
Diary studies
QUAL
QUANT
• More people
• Less time spent
per person

11. • Fewer people
• More time spent
per person
Data
Surveys
Lab studies
Field studies
Diary studies
QUAL
QUANT
• More people
• Less time spent
per person

12. 1 12 4

13. 1 12 4

14. WHAT WE LEARNED

15. 1 12 4

18. WHAT WE LEARNED

19. 1 12 4

27. WHAT WE LEARNED

29. 1. FIND THE RIGHT PEOPLE TO LISTEN TO
2. LISTEN COMPLETELY