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Professor Christopher Hoadley, NYU Steinhardt
Educational Media & Technology in 2013:!
What’s Next?!
Slides compiled by
Does multimedia help learning?
2002: $10m, 10k students, 130 schools
Does multimedia help learning?
Does multimedia help learning?
Answer: It depends.!
Video-Based "
Distance Education
Video-Based "
Distance Education
On Campus Class vs Remote Streaming Video = Same
Video-Based "
Distance Education
On Campus Class vs VHS Video
Video-Based "
Distance Education
On Campus Class vs VHS Video
Video-Based "
Distance Education
On Campus Class vs VHS Video
The Productivity
Paradox
The Productivity
Paradox
•  Technology stinks
•  Costs offset benefits
•  The benefits aren t being measured
The Productivity
Paradox
•  It’s the work, stupid.!
What do we think
this stuff is for?
The Productivity
Paradox Redux
•  Learning more
•  Learning more efficiently
•  Learning differently
What’s the same?
What’s the same?
•  Human psychological apparatus
What’s the same?
•  Human psychological apparatus
•  Student demographics 

(give or take)
•  Human psychological apparatus
•  Student demographics 

(give or take)
•  Most curriculum
What’s the same?
•  Human psychological apparatus
•  Student demographics 

(give or take)
•  Most curriculum
•  Most institutional 

structures
What’s the same?
•  Human psychological apparatus
•  Student demographics 

(give or take)
•  Most curriculum
•  Most institutional 

structures
•  Most instructors
What’s the same?
•  Human psychological apparatus
•  Student demographics 

(give or take)
•  Most curriculum
•  Most institutional 

structures
•  Most instructors
•  Teaching?
What’s the same?
What’s different?
•  Experiences
What’s different?
•  Experiences
•  Habits
What’s different?
•  Experiences
•  Habits
•  Culture
What’s different?
•  Experiences
•  Habits
•  Culture
•  Roles
What’s different?
•  Experiences
•  Habits
•  Culture
•  Roles
•  Economics

What’s different?
•  Experiences
•  Habits
•  Culture
•  Roles
•  Economics
•  Teaching?
What’s different?
Different possibilities
Vannevar Bush 1945
 BF Skinner 1961
Vannevar Bush
Vannevar Bush
BF Skinner
BF Skinner
Hoadley’s Three Laws of
Educational Technology
Law 1: It s not the
technology. It s what
you do with it. !
(Brynjolffson & Hitt)
(human capital, business
processes, culture)
Computers are 10%
Law 2: It s not what the
technology makes
possible. It s what the
technology makes easy.!
Possible vs. Easy
Technology
application
Possible
 Easy
Crowdsourced
content
WAIS 1991
 Wikipedia 2001
Online courses
OpenU UK 1971 
CSILE 1983
OOCs 1999
MOOCs 2011
Access to the
world s information

Internet 1969

WWW 1989
Mosaic 1993
ISPs 1990s 

Video collaboration

ARC/Engelbart
1968

Skype 2003
Law 3: Pay attention to
the trends in learning,
not in technology.
Societal view
Societal view
•  Knowledge on tap vs. in the head
Societal view
•  Knowledge on tap vs. in the head
•  Know-who vs. know-what
Societal view
•  Knowledge on tap vs. in the head
•  Know-who vs. know-what
•  Democratic vs. autocratic media
Societal view
•  Knowledge on tap vs. in the head
•  Know-who vs. know-what
•  Democratic vs. autocratic media
•  Connected/global vs. isolated/local
Societal view
•  Knowledge on tap vs. in the head
•  Know-who vs. know-what
•  Democratic vs. autocratic media
•  Connected/global vs. isolated/local
•  Context vs. content providers
Institutional View: Schools
Institutional View: Schools
•  Gatekeeper vs. Resource
Institutional View: Schools
•  Gatekeeper vs. Resource
•  Bundled vs. Pick-and-choose
Institutional View: Schools
•  Gatekeeper vs. Resource
•  Bundled vs. Pick-and-choose
•  Outcomes vs. Engagement
Institutional View: Schools
•  Gatekeeper vs. Resource
•  Bundled vs. Pick-and-choose
•  Outcomes vs. Engagement
•  Forced vs. Fun
Institutional View: Schools
•  Gatekeeper vs. Resource
•  Bundled vs. Pick-and-choose
•  Outcomes vs. Engagement
•  Forced vs. Fun
•  Uniform vs. Tailored
Hoadley’s Three Laws of
Educational Technology
Law 1: It s not the technology. It s what you do
with it. !
!
Law 2: It s not what the technology makes
possible. It s what the technology makes
easy.!
!
Law 3: Pay attention to the trends in
learning, not in technology.!
!
Follow Chris Hoadley on Twitter at @tophe
Professor Christopher Hoadley, NYU Steinhardt
Educational Media & Technology in 2013:!
What’s Next?!
Slides compiled by

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