Everything you need to know to put together a great five minute pitch for the finale of Startup Weekend

1. Your 5 Minute
Startup Weekend
Pitch
Dave Moskovitz, Startup New Zealand
dave@startup.org.nz @davemosk
July 2016

2. Judging Criteria
•Did your team get out and talk to customers?
•Are you actually solving a problem?
•Have you identified a specific target market?
Validation
Execution
& Design
Business
Model

3. Judging Criteria
•Do you have an MVP or prototype?
•How functional is your technical demo?
•Design Matters! Is your product easy to use?
Validation
Execution
& Design
Business
Model

4. Judging Criteria
•Are you solving a problem? (value proposition)
•Is your idea unique?
•How do you plan on making this a successful
business?
Validation
Execution
& Design
Business
Model

5. Logo Slide
Strapline too
Introduce yourself

6. • What problem are you solving?
- Possibly start with a story – make it real
• Who has this problem?
• How big is it?
- How many people have it?
- How much pain does it cause?
- Can you measure the size of the problem in $?
Problem

7. • What does your solution do?
• How does it work?
• Screenshots (live demo not recommended!)
• What did you actually build?
• Why is this cool / unique / valuable?
• How does it alleviate the market pain?
• Restate your tagline
Solution

8. • How many people did you talk to? (Charts are
great)
• What did you learn?
• How did you integrate that into the product?
• Did you get anyone to [commit to] buy?
Validation

9. • How will you reach your customers?
• How will you overcome obscurity?
• What experiments have you run over the
weekend?
• Channels
Path to market

10. • Talk briefly about your competition, why you’re
awesome and they suck.
• Construct your axes with variables to show this
Competition
Awesomeness
Effectiveness
♥You

11. • How does it make money?
• Revenue streams, main and alternative
• Dependencies
• CAC, LTV, ARPU, etc …
• Unit economics
Business model

12. • What does this business look like over time?
• Revenue, Cost, EBIT
• Include staff!
[Financials]

13. • What’s next after Startup Weekend?
• Why is now the right time for this?
• What’s the end game?
The Future

14. • Pictures of team, with cool titles and one-line
bios for people
Team

15. • Restate the one major takeaway
• Your logo
• Tagline for a third time
Killer final slide

16. • One person only, max two
• Choose the best presenter (maybe not founder)
• Speak clearly and Engage
• Make it interesting
• Back up what you say with valid data
• Leave them wanting more
• Test everything (esp video) first
Style