Barchart.com is a financial website with 17 million monthly page views and 700,000 unique visitors. It provides market data and charts for stocks, futures, forex, options and ETFs. The site's users are experienced traders who are wealthy and make numerous trades per month. The document promotes new advertising opportunities on Barchart.com, including placements on charts, heat maps, sections for ETFs and forex, and in email marketing. It provides statistics on site traffic and user demographics to help advertisers target relevant audiences.

1. 2009 RELAUNCH KIT

2. Contents About Barchart.com
Site Information 3 Barchart.com is a premier financial web site offering unique
Site Traffic Statistics advertising opportunities. Ads are run within the primary site,
Demographic Information and also can be served on a network of more than 1,000
affiliated sites that feature Barchart content. Targeted and
New Opportunities 4 run-of-site display units are available, as well as a variety of
email marketing opportunities.
Ad Placements 5
The site has 17 million monthly page views, along with
700,000 unique visitors each month. Advertisers have
unmatched access to active traders that frequent the
site because of its dynamically updated market information.
Markets covered include equities, futures, forex, options
and ETFs.
Contacts
Business Development
Phil Bellini
pb@deanmg.com
Advertising Sales
Nick Zurek
nz@deanmg.com
Ad Operations
Amee Kauffman
amee@deanmg.com
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3. Site Information
Site Traffic Statistics
Monthly Unique Visitors 700,000 Average Time on Site (Mins) 25.67
Monthly Page Views 17,000,000 New Visits 23%
Homepage Monthly Unique Visitors 100,000 Email List Size 50,000
Homepage Monthly Page Views 1,500,000
Demographic Information
Geographic Breakdown Years Trading
North America 81% Less than 5 Years 26%
Europe 9% 5 - 10 Years 22%
Asia 9% 10+ Years 52%
Other 1%
Annual Household Income Trades Per Month
$50,000 or less 17% 0-5 30%
$50,000 - $100,000 32% 6 - 15 30%
$100,000 - $250,000 31% 16 - 25 11%
$250,000+ 13% 25+ 29%
Markets Traded Investments
Futures 51% Trading portfolio is larger than $500,000 30%
Forex 29% Make at least 10 trades per month 61%
Options 63% Use independent research for investment decisions 57%
Stocks 76% Manage more than 50% of portfolio 53%
ETFs 41% Consider themselves to be an aggressive investor 46%
Bonds 14% Would consider purchasing trading-related
Mutual Funds 19% products online (books, software, newsletters, etc.) 58%
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4. New Opportunities
Choose from Multiple Chart Styles Trader’s Cheat Sheet™ Expanded Forex Section
Barchart.com now offers great chart styles The new Trader’s Cheat Sheet provides a By popular demand, a more robust Forex
to choose from – the classic Barchart snapshot of 44 commonly used technical section has been developed. Forex will
“Technical” chart and a new, cleaner indicators. This is personalized to each continue to be an area of growth for
“Standard” chart format. Both versions user and sole sponsorships are available. Barchart.com and advertising opportunities
allow for custom Watermark sponsorships. will continue to expand.
Heat Maps New ETFs Section New “My Charts” & Portfolio Builder
Barchart.com Heat Maps give a visual Barchart.com has developed a new The new “My Charts” and Portfolio Builder
view of the markets. Custom Heat Map “micro-site” for Exchange Traded Funds pages will allow registered Barchart.com
sponsorships are available. (ETFs). With over 40% of site users trading users to create and save a personalized
ETFs, this new section offers valuable charts page along with unlimited portfolios.
custom sponsorship opportunities. Sponsorship and Co-Registration opportunities
available.
Additional New Features
• Updating Pricing & Updated Analysis • Performance, Technical & Custom Views • Many more...
• New Advanced Market Screener • News & Commentary (AP, DJ, UDSA, etc.)
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5. Ad Placements
Rotating Panels Homepage
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6. Ad Placements
Stock Market Pulse Page Premier Broker Expandable Unit
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7. Ad Placements
Detailed Quote Page Forex Homepage
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