It was founded in 1867 by HENRI NESTLE. Was listed no.1 in fortune global 500 as the World‟s most profitable corporation. Ranked no.13 in FT global 2011 with market capitalization of $200 million. Has 449 factories in 86 countries and employs more than 3,28,000 people. Mainly deals in chocolates, milk products, maggi, soup, sauce, coffee, tea, milkmaid, and mineral water etc. It‟s factories in india are in Moga (Punjab), Choladi (Tamilnadu), Nanjagud (Karnatka), Samalakaha (Haryana), Ponda (Goa)
Uses the samesymbols worldwide. “think globally and act locally” Product formulation vary to suit cultural differences.
Reduce prices and introducesmaller packages for productsto make them affordable has alsoimplemented many promotionalschemes.The company has also promotedthere products like giving freesamples of the new productsfree with old popular andfamous product.
It also came up with productswhich will target the children likefruitips, milky bar choo,nestle Chinese maggi noodles.In the spirit of catering to Indiantastes magi introduced magipickles in five variants benchmarked to give her “ghar ka swad”.
Nestlé launches new campaign for KitKat,uses animation for the first time inIndia. It urges busy youngsters to takea break and notice the fun events intheir surroundings.
• In 2006, Nestlé became the first organisation to adopt creating share value approach .• Nestlé has focused its Creating Shared Value efforts and investments on three areas – nutrition, water and rural development – as these are core to our business activities and vital for our value chain.• CSV builds on a strong base of performance in environmental sustainability and compliance
Goals met by Nestle• Eradicate extreme poverty and hunger• Achieve universal primary education• Promote gender equality and empower women• Reduce child mortality• Improve maternal health• Ensure environmental sustainability• Develop global partnerships
• Milking machines were provided to the farmers maintaining large dairy farms• Investing in renewable sources, such as spent coffee grounds and wood from sustainably managed forests as well as solar and wind energy.
As for social responsibility, the companysays its education programs havereached 9 million people.And by changing the recipesof its foods, it has eliminated75,000 tons of trans fat fromits products, along with15,000 tons of salt and638,000 tons of sugars.Nestlé is also the largest fortifierOf foods with vitamins and minerals
• Veterinary services are provided free, and medicines provided at wholesale cost• Nestlé India supports local schools, helps in the maintenance of public parks and green belts, facilitates blood donation camps and health awareness programs• Reducing greenhouse gas (GHG) emissions from our operations by improving energy efficiency, switching to cleaner fuels The Nestlé Group is one of the first companies achieving the Certification of Clean Industry for all of its factories
FORMS OF CSR ASPECTS: EMPLOYEE SAFELY: Nestle ensures safety for employeesand the improvement in labor quality.This allows the workers toincrease their knowledgeand skill,which resulted ininnovation. Innovationincreases the company„scomparative advantagein the competition.
ENVIRONMENT: Nestlé planted 750,000 trees in Malaysia toprotect the river ecosystem as partof a reforestationproject.The company also plansto reduce 5% water per1 ton of production toreduce water pollution. The abovebeing transported to seedlings image shows forest planting areas.
SOCIETY:Nestle has constantly innovating and changingtheir products to fulfill their customer‟s need.Nestle plans to double number of nutrition andphysical activity education around the world
Topic Commitment Key short-term goalWater Improve our water management To reduce water consumption further and continue to use water and water discharges on a sustainably. comparable basis by a further 10% by 2015.Climate change Target the reduction of greenhouse To reduce GHG emissions on amitigation gas (GHG) emissions from our direct comparable basis by 5% by operations, with an emphasis on 2015. energy efficiency, cleaner fuel and renewable energy. Expand the roll- out of natural refrigerants.Energy efficiency Pursue our energy efficiency To achieve energy efficiency programmes across our operations. improvements of at least 5% by 2015.Biodiversity Develop and extend our systematic To source palm oil only from methodology, launched in 2011, for sustainable sources by 2015 and the assessment of biodiversity to help achieve zero net sensitivity around our operations. deforestation by 2020.Waste and Achieve zero waste and the full To reduce waste for disposal onrecovery recovery of unavoidable by-products a comparable basis by 5% by 2015
INDIA:Clean Drinking Water Project And WaterEducation Programme For Children:The project has benefitedMore than 17000 childrenAnd even the farmersWere made aware toMake proper use of waterduring their farmingactivities .
PHILIPPINES:SUSTAINABLE COFFEE FARMINGTRAINING PROGRAMME: It encourages farmers to plant other crops in-between rows of coffee trees,to provide Them with additional income.
MALAYSIA:Contract Chilli Farming Project:Nestlé provides the rural farmers with technicalSupport in the field of Chilliprocessing. 80% of the chilliesproduced,are purchased byNestlé which are beenused in A proud farmer fromMAGGIE CHILLI SAUSE. Kelantan, Malaysia Whose chillies are used In Maggie Chilli sause.
NIGERIA:Quality Grains Project And Awareness Campaign For Controlling Mycotoxins: Aims at reducing high levels of mycotoxins which effect cereals, dry fruits and nuts due to humidity and poor storage practices.
IN INDIA:Nestle Agricultural Serviceshas used the experience gainedby nestle in different PartsOf the world to set up asystem of direct andEfficient contact with thefarmers in India.
IN PAKISTAN:Joint Venture For Driver Training: Nestle Pakistan joined hands with the National Highway and the Motorway Police(NHMP) for Drivers safety training.
IN ETHIOPIA: Water Efficiency Coffee Bean:Research for water efficientCoffee bean varieties:screening for plantcharacteristics relatedto water efficiency hasrecently started Particularlyin Ethiopia.
IN SOUTH AFRICA:Ice Cream On Wheels: Nestle recognises the importance of Enterprise development to eradicate Poverty. The ice cream on Wheels initiative was launched 2006