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Pay-Per-Success: Changing the Client-Agency Model
1. Pay-Per-Success:
Changing the agency-
client model
A social media agency model
100% KPI based compensation
Octavian Mihai
Rock&Social
Social Media Brunch - Montreal
12 October 2011
12 OCTOBER 2011 – SMB MONTREAL
2. 1. SOCIAL MEDIA & BRAND COMMUNITY
2. PAY-PER-SUCCESS AGENCY MODEL &
EXAMPLE
3. Q&A FUN, FUN, FUN!
OCTAVIAN MIHAI :: ROCK&SOCIAL
SOCIAL MEDIA BREAKFAST MONTREAL
4. ROCK&SOCIAL
KICK-ASS SOCIAL MEDIA AGENCY
SPECIALIZED IN
CREATING AND DISTRIBUTING
AWESOMENESS.
OCTAVIAN MIHAI :: ROCK&SOCIAL
SOCIAL MEDIA BREAKFAST MONTREAL
58. CLASSICAL AGENCY REMUNERATION
RETAINER BASED YEARLY BUDGET
30% + 40% + 30%
CAMPAIGN BASED
50% + 50%
OCTAVIAN MIHAI :: ROCK&SOCIAL
SOCIAL MEDIA BREAKFAST MONTREAL
59. PAY PER SUCCESS AGENCY MODEL
KPI BASED COMPENSATION
30-40% IN MONTHLY RETAINER
ADJUSTMENTS EVERY QUARTER
15-20% INCENTIVE
OCTAVIAN MIHAI :: ROCK&SOCIAL
SOCIAL MEDIA BREAKFAST MONTREAL
70. PAY-PER-SUCCESS RULES
• 40% RETAINER BASED
HIGHER MAXIMUM BUDGET – KEEP INCENTIVES UP - AT
LEAST 15%
GATHER BEST DATA AND NEGOTIATE
AGENCY MUST HAVE STRATEGIC LEAD
AGENCY MUST CONTROL THE KPI CYCLE (SALES, SOCIAL
MEDIA, SUPPORT, ETC)
CLIENT MUST PAY ON-TIME
OCTAVIAN MIHAI :: ROCK&SOCIAL
SOCIAL MEDIA BREAKFAST MONTREAL
72. PAY-PER-SUCCESS
WALKS THE TALK
LINKING REMUNERATION
WITH ADVERTISING
MILESTONES
OCTAVIAN MIHAI :: ROCK&SOCIAL
SOCIAL MEDIA BREAKFAST MONTREAL
73. THE BRAND COMMUNITY
APPROACH HELPS YOU ASK THE
RIGHT QUESTIONS
OCTAVIAN MIHAI :: ROCK&SOCIAL
SOCIAL MEDIA BREAKFAST MONTREAL
74. SOCIAL MEDIA ADVERTISING IS
ABOUT CREATIVITY AND
BUILDING A COMMUNITY NOT
ONLY ABOUT AD-WORDS AND
PAY-PER-CLICK.
OCTAVIAN MIHAI :: ROCK&SOCIAL
SOCIAL MEDIA BREAKFAST MONTREAL
75. CREATIVITY CAN BE USED
EVERYWHERE EVEN IN YOUR
BUSINESS MODEL.
OCTAVIAN MIHAI :: ROCK&SOCIAL
SOCIAL MEDIA BREAKFAST MONTREAL
76. LET IT ROCK & PLEASE
CONNECT
12 OCTOBER 2011 – SMB MONTREAL