A very short, non-technical presentation on some of the practices we adopted while growing Namshi to be the largest fashion e-tailer in the Middle East.

1. Scaling @
Alessandro Nadalin - CTO @ Namshi.com

2. Scaling @
Alessandro Nadalin - CTO @ Namshi.com

3. Scaling @
Alessandro Nadalin - CTO @ Namshi.com
Started off as desktop only

4. Scaling @
Alessandro Nadalin - CTO @ Namshi.com
Started off as desktop only
Largest fashion e-retailer in gcc

5. Scaling @
Alessandro Nadalin - CTO @ Namshi.com
Started off as desktop only
Largest fashion e-retailer in gcc
3/350 employees

6. Scaling @
Alessandro Nadalin - CTO @ Namshi.com
EBITDA 10M AED (FY 2016)

7. Scaling @
Alessandro Nadalin - CTO @ Namshi.com
EBITDA 10M AED (FY 2016)
1.6M orders (FY 2016)

8. Scaling @
Alessandro Nadalin - CTO @ Namshi.com
EBITDA 10M AED (FY 2016)
1.6M orders (FY 2016)
+25% net revenue YoY

9. With 2
product managers

10. With 5 backend
engineers

11. “Adding
manpower to a
late project
makes it later”
Frederick Brooks
https://en.wikipedia.org/wiki/The_Mythical_Man-Month

12. “Innovation is
saying ‘no’ to
1.000 things”
Steve Jobs

13. Service is king

14. same -day delivery

15. Hundreds of brands

16. Outstanding customer service

17. “If it’s not simple
enough, it’s wrong”

18. “So what do you do with all
these requests [...]?”

19. “Just read them and
then throw them away.”
http://gettingreal.37signals.com/ch05_Forget_Feature_Requests.php

20. The important ones
Always come back.

21. The pareto principlehttps://en.wikipedia.org/wiki/Vilfredo_Pareto

22. -Web push notifications
-Traditional server side app
-Cross device wishlist

23. +20% conversion rate
-15% bounce rate
+50% avg session duration

24. Step up
your
game

26. if item.discounted = false
and voucher = ‘EID30’:
return item.price * 70/100

27. if item.discounted = false
and voucher = ‘EID30’:
return item.price * 70/100

28. if item.discounted = false
and voucher = ‘EID30’:
return item.price * 70/100

29. if item.discounted = false
and voucher = ‘EID30’:
return item.price * 70/100

30. Empower people

31. On the shoulder of giants

32. Nothing
but customers
matters

34. Alex Nadalin
CTO
@_odino_
odino.org