Яндекс, презентация на Владимир Горовой за SEO конференция 2014

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History

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61.9% search market share in
Russia1
Search Leader
460,000 advertisers in 20133
57% online ad market share4
Leading Online
Advertising Platform
66 MM unique visitors per month in Russia2
#1 Internet Destination
$1,207 MM Revenues5
in 2013 (+37% yoy)
$531 MM Adj. EBITDA6
in 2013 (+32% yoy)
Largest Russian
Internet Business
1
Source: Liveinternet, February 2014
2
Source: comScore, January 2014
3
Source: Company Information, FY 2013
4
Source: AKAR for 2013, adjusted
for commissions
5
Source: Company Information for the FY 2013, using an exchange rate of RUR 32.37292
to $1.00 as of 31 December 2013
6
Source: Company Information for the FY 2013, using an exchange rate of RUR 32.37292
to $1.00 as of 31 December 2013
Adjusted EBITDA is EBITDA before share-based compensation
Yandex at a Glance

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Key Investment
Highlights
Local Champions Can Win in Search
Yandex

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Key Investment
Highlights
(launched 1997)
(launched 2001) (launched 1999)
1. As of February 2014, Liveinternet.ru
2. As of February 20124, CNZZ.com
3. As of December 2012, comScore
Russia China South
Korea
YandexGoogle
Others
Baidu
Google
Others Others
Google
Naver
Local Champions Can Win in Search
6227
11 6
58
2
40
46
23
31

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3 global search engines

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Key Investment
Highlights
1. As of February 2014, Liveinternet.ru
2. As of February 20124, CNZZ.com
3. As of December 2012, comScore
#1 search in Russia
Share of Searches1
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Source: LiveInternet.ru, February 2014. Search traffic reflects Russian users to Russian websites and includes desktop and mobile
Jun-06
Aug-06
Oct-06
Dec-06
Feb-07
Apr-07
Jun-07
Aug-07
Oct-07
Dec-07
Feb-08
Apr-08
Jun-08
Aug-08
Oct-08
Dec-08
Feb-09
Apr-09
Jun-09
Aug-09
Oct-09
Dec-09
Feb-10
Apr-10
Jun-10
Aug-10
Oct-10
Dec-10
Feb-11
Apr-11
Jun-11
Aug-11
Oct-11
Dec-11
Feb-12
Apr-12
Jun-12
Aug-12
Oct-12
Dec-12
Feb-13
Apr-13
Jun-13
Aug-13
Oct-13
Dec-13
Feb-14
8%
6%
21%
60% 61.9%
27.2%
8.1%
1.0%

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Core Services created by Search Leaders beyond Search

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Bigger than any TV channel
01.01.14

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One Of The World’s Top Internet Properties
Top 10 Web Properties in Russia (MM Users)
Source: TNS-Russia, Feb 2013

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Yandex Portal
The gateway to the Russian internet
Maps
News Mail
Traffic
Jams
TV listing
Analytics tool
Weather
Yandex.Money
Compariso
n shopping
Auto
Jobs

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Yandex.Traffic
The unique service
supported by users
themselves

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Yandex.Taxi
2,000 cabs online at any
given seconds
300,000 downloads for
iOS and Android
12 minutes to reach a
client via traffic
Revenue share model
(to be featured)

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Yandex.Money
100,000+ payments processed
daily for 3,500+ merchants
Trusted secure prepaid payment
solution
100,000+ top up points all over the‐
country
Mobile wallet for iPhone and
Android
Russia, Ukraine and Kazakhstan
Yandex.Money users 16 000
000
New accounts daily 10 000

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Yandex.Market
Monthly audience 20 million
unique visitors, daily
audience – 1,9 million
Over 14,500 online stores
with more than 59 million
offers

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Yandex.Maps: panoramas from water

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Yandex.Maps: panoramas from air

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Yandex: More Than a Website

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Local Focus and Understanding
Russia/CIS is our “Backyard”
1,400 different territories for
YandexRussia + Ukraine + Kazakhstan + Belarus

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Local Focus and Understanding
Locally-relevant Content and Services
Search
Verticals
Maps/Traffic
Street Views
Images
Videos
Music
Goods
Blogs
…

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Yandex.Turkey – Translocal Approach

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Interesting Use-Cases Of Yandex Platform
Search tool service for retrieving Large Hadron Collider (LHC) Events at CERN

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Slumps
Interesting Use-Cases Of Yandex Platform
Support for geophysical exploration (Seismotech)

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Yandex.Islands

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Islands.yandex.com

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Beta.yandex.com

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Real-time in SERP

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Form description

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Semantic markup for real-time

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Yandex Products
for Bulgarian Users

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Yandex.Direct
The largest system for contextual advertising in Russia.
Cost-per-click, auction-based
model. Advertisers choose how
much they wish to pay for a click.
Show ads only to those web users
who are looking for advertised
products or services.
Shows ads to more than 60 million
people every day.
Is used by more than 460,000
advertisers.

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Yandex is Russia’s absolute leader in Paid Search Ad
market

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PPC interface available in English

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Yandex is Russia’s absolute leader in Paid Search Ad
market

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Yandex.Metrica
web analytics tool available in English

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Yandex.Webmaster

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API.Yandex.Com

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Tech.Yandex.com

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Thank you!

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Gorovoy Vladimir
Product Manager
vgorovoy@yandex-team.ru