Personal Information
Organization / Workplace
Munich Area, Germany Germany
Occupation
Go eCommerce
Industry
Technology / Software / Internet
Website
www.goecommerce.de
About
In short: 14+ years of B2C webshop/ecommerce experience in leading positions (up to 20 headcounts and 3-digit m EUR GMS) at Amazon.de, otto.de and SportScheck.de.
„Hands on“ optimization of digital sales and marketing; ecommerce for brands; interims-management and enabling of teams; due diligence; internationalization of ecommerce; data driven marketing; set-up and enhancement of performance marketing activities as well as eCRM; marketplace integration (amazon, ebay, etc.); web analytics and KPI definition.
Very good insights and market knowledge of online market in Germany: fashion and lifestyle, sporting goods, media.
Google Adwords, GWT, Google Analytics, Google TagManager, Salesfo
Tags
mobile crm
capptain
kundenbindung
360dialog
xtify
pushio
crm
ecommerce
mobile retargeting
localytics
little postman
olaf grüger
brands
amazon
apptentive
swrve
c2d
aso
customer relationship management
opt-in mechanismen
push notifications
in-app retargeting
onboarding dialoge
the 7 rules of good push
app user retention
row
otto
app retention
ad4screen
adobe
microsoft
salesforce
ecircle
teradata
silverpop
ibm
oracle
responsys
dynamic pricing
go ecommerce - erfolgreich im internet verkaufen
retailer
sportscheck
roberto cavalli
pilgrim
kettenworld
mike ellis new york
miore
rolex
adriana
bob c.
elli
webshop
monomania
online shop
amor
bella donna
dyrberg/kern
goldmaid
leonardo
valero pearls
viventy
europe.asia
strategic options
consumer
sutomer
adidas.com
nike.com
thenorthface
brand
schöffel
tnf
mammut
strategy
sporting goods
reebok
nike
adidas
appoxee
neolane
exacttarget
amazon webservices
in-app-overlay formate
deep-linking
mcrm
app-retention
app annie
urban airship
app-store optimization
go ecommerce
bitkom
destimo
flurry
accengage
urx
cross-channel
ncac
dynamische preise und preis-monitoring
erfolgsfaktoren eines webshops
bestandskunden
omni-channel
reaktivierung
neukunden
price-elasticity
preiselastizoität
multi-channel
retention rate
gigo-prinzip
minubo
c2d and active installs? app retention
click to download campaigns
what comes after aso
acquisition costs versus app retention
user app retention
android
deep linking
deep links
opt-in
app store optimization
ios
email
in-app-overlay formats
mobile customer relationship. challenges: (too) ma
frequency of app usage
app usage
verlinkung aus email in app oder zur mobile websit
frequenz
app-nutzung
ctd (click to download)
aso (app-store optimization)
push & display working in parallel. ad4screen
kosten mobile crm sind unbekannt. in-app-overlay f
kpis für app-erstnutzung
kombination von email und push
asien
ecommerce europa
usa
online market sizes
online
tmall
ebay
rakuten
play
marketplaces: amazon
zalando
fnac
sears
newegg
mercateo
alibaba
la redoute
gardening
blue ray
listings
dvd
amazon.de
games computer & software electronics & foto kitch
kids & baby clothing
broad selection
shoes & jewelry sports & outdoors
books (german
health & beauty toys
pets cars & motobikes grocery
english) cd
appboy
urbanairship
adjust
adeven
ad-x
leolane
aws
exact target
kpi
cpc
cpo
online marketing
kur
operational excellence
werbung
service
image
webshop-audit
sortiment
germany
münchen
tablets
smartphones
autoscout24
mobiles internet
mobile
expertenworkshop
purchase behaviour
online buying behaviour
fba
go global or go home?
new/used
feedback ratings
pricing
marketplace
See more
Presentations
(10)Documents
(1)Likes
(85)Agile Marketing Framework
Ahmad Iqbal
•
6 years ago
SMX London Technical SEO in 2018.
Onely
•
5 years ago
FISH Modell und Content RADAR - zwei geniale Strategie Tools für das Content Marketing
ScribbleLive
•
8 years ago
SEO in 2017/18
Rand Fishkin
•
6 years ago
B2B Marketing - Internetworld Kongress 2017 München
Philipp Klöckner
•
6 years ago
How to build voice interfaces in a professional way
Fabian Dill
•
6 years ago
Technology Vision 2017 - Overview
Accenture Technology
•
7 years ago
UK clothing retailing July 2012 - GfK
Anna Paszek
•
11 years ago
Gfk Think Tank Berlin Next Generation Food
Dr. Robert Kecskes
•
7 years ago
The CMO's Guide to Marketing Org Structure
HubSpot
•
10 years ago
Das Ende der Contentstrategie, wie wir sie kennen: Was Marken jetzt tun müssen, um sich in der Informationsflut zu behaupten
Dr. Kerstin Hoffmann
•
8 years ago
Microservices in the cloud at AutoScout24
Christian Deger
•
8 years ago
Marke vs Handel: Kanalkonflikte im E-Commerce
Matthias Schrader
•
12 years ago
Geschäftsmodelle 20 share
Matthias Schrader
•
9 years ago
Tips, Tools and Templates To Build Your Content Marketing Strategy
Michael Brenner
•
8 years ago
Runtastic - NOAH15 Berlin
NOAH Advisors
•
8 years ago
Kundenantrag: Realitäten im Großhandel
Alexander Graf
•
8 years ago
The 150 Most Powerful Marketing & Sales Tools
Brian Downard
•
9 years ago
Marketing Innovation Nike Plus
John Greene
•
15 years ago
Product Management Festival 2014 Zürich - From Scrum to "Scrumban"
Katrin Grothues
•
9 years ago
The Do's and Don'ts of Stellar Push and In-App Messaging
Localytics
•
9 years ago
Russian fashion ecommerce market
panarin
•
11 years ago
Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014
97th Floor
•
9 years ago
windeln.de - NOAH13 London
NOAH Advisors
•
10 years ago
Casual Commerce - Tablet-Perspektiven für den Online-Handel
Stephan Meixner
•
13 years ago
Social, Digital & Mobile Around The World (January 2014)
We Are Social Singapore
•
10 years ago
Kunden- und Zielgruppensegmentierung im E-Commerce
Sebastian Wohlrapp
•
13 years ago
Google Ranking Factors 2014: Correlations, Testing, & Hypotheses
Rand Fishkin
•
10 years ago
Mobile Go Home - Welcome Multi-Context!
Niels Anhalt
•
11 years ago
IAK13: Design Studio
leleonie
•
11 years ago
Personal Information
Organization / Workplace
Munich Area, Germany Germany
Occupation
Go eCommerce
Industry
Technology / Software / Internet
Website
www.goecommerce.de
About
In short: 14+ years of B2C webshop/ecommerce experience in leading positions (up to 20 headcounts and 3-digit m EUR GMS) at Amazon.de, otto.de and SportScheck.de.
„Hands on“ optimization of digital sales and marketing; ecommerce for brands; interims-management and enabling of teams; due diligence; internationalization of ecommerce; data driven marketing; set-up and enhancement of performance marketing activities as well as eCRM; marketplace integration (amazon, ebay, etc.); web analytics and KPI definition.
Very good insights and market knowledge of online market in Germany: fashion and lifestyle, sporting goods, media.
Google Adwords, GWT, Google Analytics, Google TagManager, Salesfo
Tags
mobile crm
capptain
kundenbindung
360dialog
xtify
pushio
crm
ecommerce
mobile retargeting
localytics
little postman
olaf grüger
brands
amazon
apptentive
swrve
c2d
aso
customer relationship management
opt-in mechanismen
push notifications
in-app retargeting
onboarding dialoge
the 7 rules of good push
app user retention
row
otto
app retention
ad4screen
adobe
microsoft
salesforce
ecircle
teradata
silverpop
ibm
oracle
responsys
dynamic pricing
go ecommerce - erfolgreich im internet verkaufen
retailer
sportscheck
roberto cavalli
pilgrim
kettenworld
mike ellis new york
miore
rolex
adriana
bob c.
elli
webshop
monomania
online shop
amor
bella donna
dyrberg/kern
goldmaid
leonardo
valero pearls
viventy
europe.asia
strategic options
consumer
sutomer
adidas.com
nike.com
thenorthface
brand
schöffel
tnf
mammut
strategy
sporting goods
reebok
nike
adidas
appoxee
neolane
exacttarget
amazon webservices
in-app-overlay formate
deep-linking
mcrm
app-retention
app annie
urban airship
app-store optimization
go ecommerce
bitkom
destimo
flurry
accengage
urx
cross-channel
ncac
dynamische preise und preis-monitoring
erfolgsfaktoren eines webshops
bestandskunden
omni-channel
reaktivierung
neukunden
price-elasticity
preiselastizoität
multi-channel
retention rate
gigo-prinzip
minubo
c2d and active installs? app retention
click to download campaigns
what comes after aso
acquisition costs versus app retention
user app retention
android
deep linking
deep links
opt-in
app store optimization
ios
email
in-app-overlay formats
mobile customer relationship. challenges: (too) ma
frequency of app usage
app usage
verlinkung aus email in app oder zur mobile websit
frequenz
app-nutzung
ctd (click to download)
aso (app-store optimization)
push & display working in parallel. ad4screen
kosten mobile crm sind unbekannt. in-app-overlay f
kpis für app-erstnutzung
kombination von email und push
asien
ecommerce europa
usa
online market sizes
online
tmall
ebay
rakuten
play
marketplaces: amazon
zalando
fnac
sears
newegg
mercateo
alibaba
la redoute
gardening
blue ray
listings
dvd
amazon.de
games computer & software electronics & foto kitch
kids & baby clothing
broad selection
shoes & jewelry sports & outdoors
books (german
health & beauty toys
pets cars & motobikes grocery
english) cd
appboy
urbanairship
adjust
adeven
ad-x
leolane
aws
exact target
kpi
cpc
cpo
online marketing
kur
operational excellence
werbung
service
image
webshop-audit
sortiment
germany
münchen
tablets
smartphones
autoscout24
mobiles internet
mobile
expertenworkshop
purchase behaviour
online buying behaviour
fba
go global or go home?
new/used
feedback ratings
pricing
marketplace
See more