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Swedish Fashion Council.

To get a greater understanding of the fashion industry, about how the different types of users work with both trends and inspiration, what their work process looks like and where the friction points are. To learn about the competition; who they are and what differentiates The Swedish Fashion Council. We also wanted to know what they know about The Swedish Fashion Council, how they perceived and interacted with them.

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Swedish Fashion Council.

  1. 1. HI
  2. 2. RE-BRIEF
  3. 3. RE-BRIEF A digital universe
  4. 4. GOAL
  5. 5. GOAL Based on the insights from research, create a digital solution that enables the Swedish Fashion Council to distribute trends and inspiration to their clients.
  6. 6. GOAL
  7. 7. USER RESEARCH
  8. 8. USER RESEARCH Who did we interview? What kind of research? Purpose of the interviews?
  9. 9. WHO? Fashion Designers Trend Analysts Buyers Marketers Fashion Students
  10. 10. WHAT? Interviews & Surveys
  11. 11. CO-CREATION
  12. 12. CO-CREATION
  13. 13. CO-CREATION Sales are falling Want a profitable digital solution to sell trends guides
  14. 14. CO-CREATION
  15. 15. INSIGHTS
  16. 16. INSIGHTS FASHION DESIGNERS TREND ANALYST BUYERS SFC
  17. 17. FASHION DESIGNERS
  18. 18. FASHION DESIGNERS They don’t buy trendguides, look at trends occasionally. (Possible buyer of fashion forecasts) Have a need/wish for SFC to do more for them Need help with marketing and promoting themselves Network plays a large part in the designer’s success
  19. 19. FASHION DESIGNERS TREND ANALYST BUYERS SFC
  20. 20. TREND ANALYST
  21. 21. TREND ANALYST There are seasonal trends and continuos trends Doesn’t rely on one trend guide, seeks patterns to validate trends Time is their largest challenge
  22. 22. FASHION DESIGNERS TREND ANALYST BUYERS SFC
  23. 23. BUYERS
  24. 24. BUYERS Searches for trends Uses magazines to find inspiration Needs to buy collections that will sell
  25. 25. FASHION DESIGNERS TREND ANALYST BUYERS SFC
  26. 26. SFC
  27. 27. SFC SFC is not perceived as trendy There is a gap between how customers perceive SFC and what they believe they are. Social media is a threat to the SFC (Pinterest, tumblr, instagram)
  28. 28. FASHION DESIGNERS TREND ANALYST BUYERS SFC
  29. 29. OPPORTUNITY
  30. 30. OPPORTUNITY Want a profitable digital solution to sell trends guides
  31. 31. OPPORTUNITY A digital solution to communicate trends in a profitable way.
  32. 32. OPPORTUNITY
  33. 33. TREND GUIDES FASHION NETWORK INDUSTRY KNOWLEDGE
  34. 34. IDEATION
  35. 35. Social platform that communicate trends from SFC, generates trends based on user ratings and promotes fashion designers and helps then to develop their professional network.
  36. 36. TESTING
  37. 37. TESTING
  38. 38. PROTOTYPE
  39. 39. FASHION DESIGNER
  40. 40. They don’t buy trendguides, look at trends occasionally. (Possible buyer of fashion forecasts) Have a need/wish for SFC to do more for them Need help with marketing and promoting themselves Network plays a large part in the designer’s success FASHION DESIGNER
  41. 41. FASHION DESIGNER They don’t buy trendguides, look at trends occasionally. (Possible buyer of fashion forecasts) Have a need/wish for SFC to do more for them Need help with marketing and promoting themselves Network plays a large part in the designer’s success
  42. 42. FASHION DESIGNER They don’t buy trendguides, look at trends occasionally. (Possible buyer of fashion forecasts) Have a need/wish for SFC to do more for them Need help with marketing and promoting themselves Network plays a large part in the designer’s success
  43. 43. FASHION DESIGNER They don’t buy trendguides, look at trends occasionally. (Possible buyer of fashion forecasts) Have a need/wish for SFC to do more for them Need help with marketing and promoting themselves Network plays a large part in the designer’s success
  44. 44. They don’t buy trendguides, look at trends occasionally. (Possible buyer of fashion forecasts) Have a need/wish for SFC to do more for them Need help with marketing and promoting themselves Network plays a large part in the designer’s success FASHION DESIGNER
  45. 45. TREND ANALYST
  46. 46. TREND ANALIST There are seasonal trends and continuos trends Doesn’t rely on one trend guide, seeks patterns to validate trends Time is their largest challenge
  47. 47. TREND ANALIST There are seasonal trends and continuos trends Doesn’t rely on one trend guide, seeks patterns to validate trends Time is their largest challenge
  48. 48. TREND ANALIST There are seasonal trends and continuos trends Doesn’t rely on one trend guide, seeks patterns to validate trends Time is their largest challenge
  49. 49. TREND ANALIST There are seasonal trends and continuos trends Doesn’t rely on one trend guide, seeks patterns to validate trends Time is their largest challenge
  50. 50. TREND ANALIST There are seasonal trends and continuos trends Doesn’t rely on one trend guide, seeks patterns to validate trends Time is their largest challenge
  51. 51. BUYER
  52. 52. BUYERS Searches for trends Uses magazines to find inspiration Needs to buy collections that will sell
  53. 53. BUYERS Searches for trends Uses magazines to find inspiration Needs to buy collections that will sell
  54. 54. BUYERS Searches for trends Uses magazines to find inspiration Needs to buy collections that will sell
  55. 55. BUYERS Searches for trends Uses magazines to find inspiration Needs to buy collections that will sell
  56. 56. SFC
  57. 57. SFC SFC is not perceived as trendy There is a gap between how customers perceive SFC and what they believe they are. Social media is a threat to the SFC (Pinterest, tumblr, instagram)
  58. 58. SFC SFC is not perceived as trendy There is a gap between how customers perceive SFC and what they believe they are. Social media is a threat to the SFC (Pinterest, tumblr, instagram)
  59. 59. SFC SFC is not perceived as trendy There is a gap between how customers perceive SFC and what they believe they are. Social media is a threat to the SFC (Pinterest, tumblr, instagram)
  60. 60. SFC SFC is not perceived as trendy There is a gap between how customers perceive SFC and what they believe they are. Social media is a threat to the SFC (Pinterest, tumblr, instagram)
  61. 61. SFC is not perceived as trendy There is a gap between how customers perceive SFC and what they believe they are. Social media is a threat to the SFC (Pinterest, tumblr, instagram) SFC
  62. 62. LAUNCH
  63. 63. FUTURE OF SFN
  64. 64. CONCLUSION
  65. 65. THANK YOU!

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