Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (18)
Similar to Swedish Fashion Council.
Similar to Swedish Fashion Council. (20)
Recently uploaded
Recently uploaded (20)
Swedish Fashion Council.
- 1. HI
- 2. RE-BRIEF
- 3. RE-BRIEF A digital universe
- 4. GOAL
- 5. GOAL Based on the insights from research, create a digital solution that enables the Swedish Fashion Council to distribute trends and inspiration to their clients.
- 6. GOAL
- 8. USER RESEARCH Who did we interview? What kind of research? Purpose of the interviews?
- 9. WHO? Fashion Designers Trend Analysts Buyers Marketers Fashion Students
- 10. WHAT? Interviews & Surveys
- 12. CO-CREATION
- 15. CO-CREATION
- 16. CO-CREATION Sales are falling Want a profitable digital solution to sell trends guides
- 17. CO-CREATION
- 18. INSIGHTS
- 19. INSIGHTS FASHION DESIGNERS TREND ANALYST BUYERS SFC
- 21. FASHION DESIGNERS They don’t buy trendguides, look at trends occasionally. (Possible buyer of fashion forecasts) Have a need/wish for SFC to do more for them Need help with marketing and promoting themselves Network plays a large part in the designer’s success
- 22. FASHION DESIGNERS TREND ANALYST BUYERS SFC
- 23. TREND ANALYST
- 24. TREND ANALYST There are seasonal trends and continuos trends Doesn’t rely on one trend guide, seeks patterns to validate trends Time is their largest challenge
- 25. FASHION DESIGNERS TREND ANALYST BUYERS SFC
- 26. BUYERS
- 27. BUYERS Searches for trends Uses magazines to find inspiration Needs to buy collections that will sell
- 28. FASHION DESIGNERS TREND ANALYST BUYERS SFC
- 29. SFC
- 30. SFC SFC is not perceived as trendy There is a gap between how customers perceive SFC and what they believe they are. Social media is a threat to the SFC (Pinterest, tumblr, instagram)
- 31. FASHION DESIGNERS TREND ANALYST BUYERS SFC
- 33. OPPORTUNITY
- 34. OPPORTUNITY Want a profitable digital solution to sell trends guides
- 35. OPPORTUNITY A digital solution to communicate trends in a profitable way.
- 36. OPPORTUNITY
- 37. TREND GUIDES FASHION NETWORK INDUSTRY KNOWLEDGE
- 39. IDEATION
- 41. Social platform that communicate trends from SFC, generates trends based on user ratings and promotes fashion designers and helps then to develop their professional network.
- 43. TESTING
- 47. TESTING
- 49. PROTOTYPE
- 50. FASHION DESIGNER
- 51. They don’t buy trendguides, look at trends occasionally. (Possible buyer of fashion forecasts) Have a need/wish for SFC to do more for them Need help with marketing and promoting themselves Network plays a large part in the designer’s success FASHION DESIGNER
- 52. FASHION DESIGNER They don’t buy trendguides, look at trends occasionally. (Possible buyer of fashion forecasts) Have a need/wish for SFC to do more for them Need help with marketing and promoting themselves Network plays a large part in the designer’s success
- 53. FASHION DESIGNER They don’t buy trendguides, look at trends occasionally. (Possible buyer of fashion forecasts) Have a need/wish for SFC to do more for them Need help with marketing and promoting themselves Network plays a large part in the designer’s success
- 54. FASHION DESIGNER They don’t buy trendguides, look at trends occasionally. (Possible buyer of fashion forecasts) Have a need/wish for SFC to do more for them Need help with marketing and promoting themselves Network plays a large part in the designer’s success
- 55. They don’t buy trendguides, look at trends occasionally. (Possible buyer of fashion forecasts) Have a need/wish for SFC to do more for them Need help with marketing and promoting themselves Network plays a large part in the designer’s success FASHION DESIGNER
- 56. TREND ANALYST
- 57. TREND ANALIST There are seasonal trends and continuos trends Doesn’t rely on one trend guide, seeks patterns to validate trends Time is their largest challenge
- 58. TREND ANALIST There are seasonal trends and continuos trends Doesn’t rely on one trend guide, seeks patterns to validate trends Time is their largest challenge
- 59. TREND ANALIST There are seasonal trends and continuos trends Doesn’t rely on one trend guide, seeks patterns to validate trends Time is their largest challenge
- 60. TREND ANALIST There are seasonal trends and continuos trends Doesn’t rely on one trend guide, seeks patterns to validate trends Time is their largest challenge
- 61. TREND ANALIST There are seasonal trends and continuos trends Doesn’t rely on one trend guide, seeks patterns to validate trends Time is their largest challenge
- 62. BUYER
- 63. BUYERS Searches for trends Uses magazines to find inspiration Needs to buy collections that will sell
- 64. BUYERS Searches for trends Uses magazines to find inspiration Needs to buy collections that will sell
- 65. BUYERS Searches for trends Uses magazines to find inspiration Needs to buy collections that will sell
- 66. BUYERS Searches for trends Uses magazines to find inspiration Needs to buy collections that will sell
- 67. SFC
- 68. SFC SFC is not perceived as trendy There is a gap between how customers perceive SFC and what they believe they are. Social media is a threat to the SFC (Pinterest, tumblr, instagram)
- 69. SFC SFC is not perceived as trendy There is a gap between how customers perceive SFC and what they believe they are. Social media is a threat to the SFC (Pinterest, tumblr, instagram)
- 70. SFC SFC is not perceived as trendy There is a gap between how customers perceive SFC and what they believe they are. Social media is a threat to the SFC (Pinterest, tumblr, instagram)
- 71. SFC SFC is not perceived as trendy There is a gap between how customers perceive SFC and what they believe they are. Social media is a threat to the SFC (Pinterest, tumblr, instagram)
- 72. SFC is not perceived as trendy There is a gap between how customers perceive SFC and what they believe they are. Social media is a threat to the SFC (Pinterest, tumblr, instagram) SFC
- 73. LAUNCH
- 75. FUTURE OF SFN
- 77. CONCLUSION
- 79. THANK YOU!