New packaging design by OH! Design Studio helped re-invigorate a dairy brand and its entire range of products giving its packaging more personality and identity. The clean white background communicates a sense of purity, coloured strokes reflects the fluid nature of its content and the absence of obvious imagery of milk and farm giving the overall packaging a modern look- something that this dairy brand intended to leverage for its branding benefits as a part of packaging redesign exercise. OH! Design Studio is a branding and integrated design firm based in Mumbai, India. From brand strategy to brand activation on online and offline channels, OH! Design Studio provides 360 degree creative services for launching new brands, re-branding and online brand activation & marketing. At OH!, we love creating packaging designs and have created creative packaging for food products, pharmaceutical products, wine label design, etc.

1. DAIRY PRODUCT
PACKAGING DESIGN
BY

2. The Brand: is a successful multi-
product dairy brand and it needed to redesign
packaging of its entire range of dairy products
to clearly communicate the desired brand
positioning in the segment. The company had
ambitious plans to spread out the product
circulation in other Indian states outside
Maharastra, Gujrat and Goa.
The new packaging design has fluid strokes
against clean white background but without
the obvious imagery of milk or farm.

10. Before After
Before After Before After

11. Dairy Product Packaging
letstalk@ohdesignstudio.com
Designed by
Branding and Integrated Design
http://www.ohdesignstudio.com