2. you’ve been given the opportunity
to present your idea to the world.
So...
http://www.flickr.com/photos/cristian_roberti/5643676602/sizes/o/in/photostream/
3. --your idea will either live or die.
This is your chance
http://www.flickr.com/photos/mrzeon/4457645467/sizes/o/in/photostream/
4. create content that propels your idea into the
hearts and minds of your audience...
How do you?
http://www.flickr.com/photos/98377785@N07/9506623548/sizes/k/in/photostream/
11. Visual Design
storyboard visuals design visuals
Idea Idea Idea
execution
revision
execution
revision
execution
revision
evidence evidence evidence
Color Picker designed by Kenneth Appiah from The Noun ProjectCollage designed by Jill Allyn Peterson from The Noun ProjectType Design designed by Andrew J. Young from The Noun Project
12. Delivery & Execution
Portrait designed by Joris Hoogendoorn from The Noun Project Spotlight designed by Olyn LeRoy from The Noun Project
determine
delivery mode
rehearse &
practice
deliver &
engage
14. Diagram based on one found in the HBR Guide to Persuasive Presentations by Nancy Duarte
generatevia divergent and convergent thinking
15. Idea Collection Idea Creation
Convergent thinking; collect information
from every source possible.
Divergent thinking; invent new
ideas, take risks, be gutsy.
Daydreaming designed by Lorie Shaull from The Noun ProjectEducation designed by Pete Fecteau from The Noun Project
16. “When panning for gold, prospectors scoop up a pan full
of dirt...never knowing which pan full of dirt will yield a
great nugget.”
Gold designed by Benjamin Orlovski from The Noun Project
Nancy Duarte, Resonate
21. superfluous or tangential elements.
Chip and Dan Heath, Made to Stick
http://commons.wikimedia.org/wiki/File:Jordens_inre.svg
To get to the core, we must weed out
27. “In making a speech one must study three
points: first, the means of producing persuasion;
second, the language; third the proper
arrangement of the various parts of the speech.
Aristotle
28. Analytical (head)
Logic and analysis
Reasoning and rationality
Emotional (heart)
Passion and feelings
Sentimentality and sincerity
Emotional (gut)
Humor and instinct
Impulse and spontaneity
Emotional (groin)
Passion and sexuality
Power and universality
Man designed by trasnik from The Noun Project
Source: Nancy Duarte, Resonate
30. qKirk
emotional effect of speaker’s words
z
aspeaker’s credibility,
ethical speaking
BonesSpock
arrangement,
evidence, and logic
w
Head, heart, and gut all work
together
35. “In tough times, we'll see problems everywhere, and
"analysis paralysis" will often kick in....to make
progress on a change, we need to provide crystal-
clear direction--show people where to go, how to
act, what destination to pursue.
chip and Dan heath
On analysis paralysis
36. Keep your big idea simple
http://www.flickr.com/photos/pinksherbet/2775866800/sizes/l/in/photostream/
37. SIMPLIFY logic and arrangement to clarify your idea
(Heath, C. and Heath, D.)Make it stick
39. What is
What could be New Bliss
Call to
Adventure
Call to ActionThe gap between
what is and what
could be shows the
audience how
different the world
can be with your
idea in place.
Clearly define what
you want your
audience to do and
how they should do it.
The world without your idea
The world with your idea The world with your idea
actualized
Source | Resonate: Present Visual Stories That Transform Audiences, Nancy Duarte, John Wiley & Sons, Inc.
To motivate, use Nancy Duarte’s
SPARKLINE
40. “All good presentations...convey and resolve
some kind of conflict or imbalance. The sense
of discord is what makes audiences care
enough to get on board.
Nancy Duarte
On conflict & contrast
41. Open with
PUNCH
Personal, Unexpected,
Novel, Challenging.
Humorous
(Reynolds 2011)
Establish
NEED
Highlight a problem
for the audience.
Provide a
SOLUTION
Present your big
idea as the solution.
Help them
VISUALIZE
What will happen with this
idea in action? What will
happen without it?
Move them
to ACTION
Motivate the
audience to act.
yes
To motivate, use Monroe’s
motivated sequence
44. 75%
25%
Users with no privacy settings
Users with privacy settings
point the audience to the conclusion
Privacy on Facebook
Source: Brian Honigman, Huffington Post
46. 25%of Facebook users
have no privacy settings.
http://www.flickr.com/photos/striatic/244608912/sizes/l/in/photostream/
use data in the right way
47. “...you don't need to embrace simplicity just so
your people can comprehend your message.
The point of simplicity is more fundamental:
Simplicity allows people to act.
chip and Dan heath
On Simplicity
49. “a mental codification of experience that
includes a particular organized way of
perceiving cognitively and responding to a
complex situation or set of stimuli.
Schema
51. “Our schemas are like guessing machines.
Schemas help us predict what will happen and,
consequently, how we should make decisions.
chip and Dan heath
On schemas
53. “Surprise jolts us to attention. Surprise is
triggered when our schemas fail, and it prepares
us to understand why the failure occurred.
chip and Dan heath
On surprise
55. Velcro theory of memory
http://www.flickr.com/photos/yuichirock/7156560374/sizes/l/in/photostream/ http://www.flickr.com/photos/megyarsh/2578492912/sizes/l/in/photostream/
59. CREDIBILITY is what prepares one to be persuaded
(Heath, C. and Heath, D.)Make it stick
60. Huzzah Vintage
"Since rhetoric is concerned with making a judgment, it is
necessary... [for the speaker] to construct a view of
himself as a certain kind of person and to prepare the
judge."--Aristotle
70. “Great stories make a promise. They promise fun,
safety or a shortcut. The promise needs to be
bold and audacious. It’s either exceptional or it’s
not worth listening to.
Seth Godin
On great stories
72. Learn visual design
storyboard visuals design visuals
Idea Idea Idea
execution
revision
execution
revision
execution
revision
evidence evidence evidence
Color Picker designed by Kenneth Appiah from The Noun ProjectCollage designed by Jill Allyn Peterson from The Noun Project Type Design designed by Andrew J. Young from The Noun Project
Read Watch Click-throughClick-through
}
}
73. learn delivery
Portrait designed by Joris Hoogendoorn from The Noun Project Spotlight designed by Olyn LeRoy from The Noun Project
determine
delivery mode
rehearse &
practice
deliver &
engage
Read Click-through Click-through
}
}
}
75. References
Barnett, T., & Watt, S. S. (n.d.). Persuasive Speaking. The Public Speaking Project. Retrieved March 11, 2014, from http://
publicspeakingproject.org/PDF%20Files/persuasion%20web%201.pdf
Duarte, N. (2012). HBR guide to persuasive presentations. Boston, Mass.: Harvard Business Review Press.
Duarte, N. (2010). Resonate: present visual stories that transform audiences. Hoboken, N.J.: Wiley.
Duarte, N. (2008). Slide:ology: the art and science of creating great presentations. Beijing: O'Reilly Media.
Godin, S. (2006, April 27). Ode: How to tell a great story. Seth's Blog. Retrieved March 12, 2014, from http://
sethgodin.typepad.com/seths_blog/2006/04/ode_how_to_tell.html
Heath, C., & Heath, D. (n.d.). Analysis of Paralysis . Fast Company. Retrieved March 11, 2014, from http://
www.fastcompany.com/60934/analysis-paralysis
Heath, C., & Heath, D. (n.d.). Dan and Chip Heath Say Nix Ambiguity and Focus for Lasting Change . Fast Company. Retrieved
March 11, 2014, from http://www.fastcompany.com/1676957/dan-and-chip-heath-say-nix-ambiguity-and-focus-
lasting-change
Heath, C., & Heath, D. (n.d.). Made to Stick:The Birth of a Sticky Idea . Fast Company. Retrieved March 11, 2014, from http://
www.fastcompany.com/1589725/made-stick-birth-sticky-idea
Heath, C., & Heath, D. (2007). Made to stick: why some ideas survive and others die. New York: Random House.
Reynolds, G. (2011). The naked presenter: delivering powerful presentations with, or without, slides. Berkeley, CA: New Riders.