Local is the Lo in SoLoMo, the buzz word. Local is not only about location, it's also about your digital track record. Over 70% of Netflix users watch the films recommend. Mining data to understand people's behaviour is getting to be a huge and valuable business. Advertisers see opportunities in getting direct to their target groups. Predictive intelligence is also about where you will be at some time in the future, and where somebody you know will be.
It turns out that Facebook and Google know you better than you think you know yourself. The world is about to get really scary.
5. Bell’s Law of Computing Classes
Named after Gordon Bell, architect of Digital VAX and several
other machines
“Roughly every decade a new, lower priced computer class
forms based on a new programming platform, network, and
interface resulting in new usage and the establishment of a new
industry.”
81. Local is more than where you are
Data Complexity means smart
Big Data is everywhere
Someone will analyse the data
Those with the best experience win
Summary
82. Module 6 Play and Work
L21 Games and Gamifaction
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