Submit Search
Upload
The tipping point. Book presentation.
•
3 likes
•
2,005 views
Oleg Pynda
Follow
My presentation of the book: "The Tipping point" by Malcolm Gladwell
Read less
Read more
Education
Report
Share
Report
Share
1 of 13
Download now
Download to read offline
Recommended
The Tipping Point
The Tipping Point
Wei Li
Tipping Point - Malcolm Gladwell
Tipping Point - Malcolm Gladwell
Canny Digital
Knowledge gap theory
Knowledge gap theory
sabiha anam
Persuation
Persuation
Col Mukteshwar Prasad
Making jobs-to-be-done actionable / Service Design Drinks
Making jobs-to-be-done actionable / Service Design Drinks
Service Design Berlin
The Science of Story: How Brands Can Use Storytelling To Get More Customers
The Science of Story: How Brands Can Use Storytelling To Get More Customers
Digital Surgeons
human centered design
human centered design
Akriti Gupta
News Literacy, Spring 2024: Week 7 Lecture
News Literacy, Spring 2024: Week 7 Lecture
Steve Fox
Recommended
The Tipping Point
The Tipping Point
Wei Li
Tipping Point - Malcolm Gladwell
Tipping Point - Malcolm Gladwell
Canny Digital
Knowledge gap theory
Knowledge gap theory
sabiha anam
Persuation
Persuation
Col Mukteshwar Prasad
Making jobs-to-be-done actionable / Service Design Drinks
Making jobs-to-be-done actionable / Service Design Drinks
Service Design Berlin
The Science of Story: How Brands Can Use Storytelling To Get More Customers
The Science of Story: How Brands Can Use Storytelling To Get More Customers
Digital Surgeons
human centered design
human centered design
Akriti Gupta
News Literacy, Spring 2024: Week 7 Lecture
News Literacy, Spring 2024: Week 7 Lecture
Steve Fox
Hypodermic Needle Theory
Hypodermic Needle Theory
RobTate
Fake News Presentation
Fake News Presentation
Shem Banbury
Level and kinds of media effect.pptx
Level and kinds of media effect.pptx
asmamaqsood4
Two step flow
Two step flow
kerry17
M6 com320 mass_commtheories
M6 com320 mass_commtheories
poole7
Knowledge gap theory
Knowledge gap theory
Sana butt
Audience Theories
Audience Theories
rhi_hastings
The Power of Story
The Power of Story
Marie Ennis-O'Connor
Practical JTBD
Practical JTBD
Jim Kalbach
Medium is the Message
Medium is the Message
Muhammad Rawaha Saleem
Knowledge gap theory
Knowledge gap theory
Punjab University Lahore
Lesson 17 - Sensationalism AS Media
Lesson 17 - Sensationalism AS Media
Elle Sullivan
#TeamClinton vs. #TeamTrump #Election2016
#TeamClinton vs. #TeamTrump #Election2016
Empowered Presentations
Storytelling with data
Storytelling with data
Frieda Brioschi
Media effects theory
Media effects theory
David Bakes
La espiral del silencio exposición
La espiral del silencio exposición
Tahiri Alvizú Santamaría
Post truth presentation 3
Post truth presentation 3
CHSGmedia
Innovation vs. Creativity
Innovation vs. Creativity
Saneel Radia
Post truth presentation 2
Post truth presentation 2
CHSGmedia
Theories of the effect of media on society ppt
Theories of the effect of media on society ppt
Muhammad Rawaha Saleem
The tipping point - Book review
The tipping point - Book review
Balasubramanian Kalyanaraman
Anti-corruption tipping point
Anti-corruption tipping point
Uade Ahimie
More Related Content
What's hot
Hypodermic Needle Theory
Hypodermic Needle Theory
RobTate
Fake News Presentation
Fake News Presentation
Shem Banbury
Level and kinds of media effect.pptx
Level and kinds of media effect.pptx
asmamaqsood4
Two step flow
Two step flow
kerry17
M6 com320 mass_commtheories
M6 com320 mass_commtheories
poole7
Knowledge gap theory
Knowledge gap theory
Sana butt
Audience Theories
Audience Theories
rhi_hastings
The Power of Story
The Power of Story
Marie Ennis-O'Connor
Practical JTBD
Practical JTBD
Jim Kalbach
Medium is the Message
Medium is the Message
Muhammad Rawaha Saleem
Knowledge gap theory
Knowledge gap theory
Punjab University Lahore
Lesson 17 - Sensationalism AS Media
Lesson 17 - Sensationalism AS Media
Elle Sullivan
#TeamClinton vs. #TeamTrump #Election2016
#TeamClinton vs. #TeamTrump #Election2016
Empowered Presentations
Storytelling with data
Storytelling with data
Frieda Brioschi
Media effects theory
Media effects theory
David Bakes
La espiral del silencio exposición
La espiral del silencio exposición
Tahiri Alvizú Santamaría
Post truth presentation 3
Post truth presentation 3
CHSGmedia
Innovation vs. Creativity
Innovation vs. Creativity
Saneel Radia
Post truth presentation 2
Post truth presentation 2
CHSGmedia
Theories of the effect of media on society ppt
Theories of the effect of media on society ppt
Muhammad Rawaha Saleem
What's hot
(20)
Hypodermic Needle Theory
Hypodermic Needle Theory
Fake News Presentation
Fake News Presentation
Level and kinds of media effect.pptx
Level and kinds of media effect.pptx
Two step flow
Two step flow
M6 com320 mass_commtheories
M6 com320 mass_commtheories
Knowledge gap theory
Knowledge gap theory
Audience Theories
Audience Theories
The Power of Story
The Power of Story
Practical JTBD
Practical JTBD
Medium is the Message
Medium is the Message
Knowledge gap theory
Knowledge gap theory
Lesson 17 - Sensationalism AS Media
Lesson 17 - Sensationalism AS Media
#TeamClinton vs. #TeamTrump #Election2016
#TeamClinton vs. #TeamTrump #Election2016
Storytelling with data
Storytelling with data
Media effects theory
Media effects theory
La espiral del silencio exposición
La espiral del silencio exposición
Post truth presentation 3
Post truth presentation 3
Innovation vs. Creativity
Innovation vs. Creativity
Post truth presentation 2
Post truth presentation 2
Theories of the effect of media on society ppt
Theories of the effect of media on society ppt
Similar to The tipping point. Book presentation.
The tipping point - Book review
The tipping point - Book review
Balasubramanian Kalyanaraman
Anti-corruption tipping point
Anti-corruption tipping point
Uade Ahimie
sr - julius calderon
sr - julius calderon
Julius Calderon
Growth hacking
Growth hacking
Hsien Shiung Hwang
Tipping Point
Tipping Point
Ranveer deokar
The Physics of Cultural Transformation, Joe Tye Webinar for AHA Health Forum,...
The Physics of Cultural Transformation, Joe Tye Webinar for AHA Health Forum,...
Joe Tye
The Tipping point
The Tipping point
Jobin George
European Planning Conference Prague 2015, How to use history to develop a lon...
European Planning Conference Prague 2015, How to use history to develop a lon...
European-Planning-Conference
The theory of tipping points
The theory of tipping points
Ian Falcon Bentley
Blackswan
Blackswan
Yanli Liu
Forecasting Session at TAM
Forecasting Session at TAM
Center for the Future of Museums
A Thinking Person's Guide to Using Big Data for Development: Myths, Opportuni...
A Thinking Person's Guide to Using Big Data for Development: Myths, Opportuni...
Junaid Qadir
Exploring Fake News and Alternative Facts
Exploring Fake News and Alternative Facts
Jonathan Bacon
How Long Is Reasonable For Student To Write An Essa
How Long Is Reasonable For Student To Write An Essa
Kristin Oliver
Suite Crimes
Suite Crimes
Ksloan423
The theory of tipping points
The theory of tipping points
Ian Falcon Bentley
From Big Data to Banality of Evil
From Big Data to Banality of Evil
BYTE Project
Build a Better Bank
Build a Better Bank
Chasseur de primes
Good Hook For Fast Food Essay. Online assignment writing service.
Good Hook For Fast Food Essay. Online assignment writing service.
Sandy Rodriguez
A Critique Of Utilitarianism
A Critique Of Utilitarianism
Andrew Molina
Similar to The tipping point. Book presentation.
(20)
The tipping point - Book review
The tipping point - Book review
Anti-corruption tipping point
Anti-corruption tipping point
sr - julius calderon
sr - julius calderon
Growth hacking
Growth hacking
Tipping Point
Tipping Point
The Physics of Cultural Transformation, Joe Tye Webinar for AHA Health Forum,...
The Physics of Cultural Transformation, Joe Tye Webinar for AHA Health Forum,...
The Tipping point
The Tipping point
European Planning Conference Prague 2015, How to use history to develop a lon...
European Planning Conference Prague 2015, How to use history to develop a lon...
The theory of tipping points
The theory of tipping points
Blackswan
Blackswan
Forecasting Session at TAM
Forecasting Session at TAM
A Thinking Person's Guide to Using Big Data for Development: Myths, Opportuni...
A Thinking Person's Guide to Using Big Data for Development: Myths, Opportuni...
Exploring Fake News and Alternative Facts
Exploring Fake News and Alternative Facts
How Long Is Reasonable For Student To Write An Essa
How Long Is Reasonable For Student To Write An Essa
Suite Crimes
Suite Crimes
The theory of tipping points
The theory of tipping points
From Big Data to Banality of Evil
From Big Data to Banality of Evil
Build a Better Bank
Build a Better Bank
Good Hook For Fast Food Essay. Online assignment writing service.
Good Hook For Fast Food Essay. Online assignment writing service.
A Critique Of Utilitarianism
A Critique Of Utilitarianism
Recently uploaded
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
MichelleTuguinay1
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
DhatriParmar
Sulphonamides, mechanisms and their uses
Sulphonamides, mechanisms and their uses
VijayaLaxmi84
Concurrency Control in Database Management system
Concurrency Control in Database Management system
Christalin Nelson
Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...
Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...
DhatriParmar
Mattingly "AI & Prompt Design: Large Language Models"
Mattingly "AI & Prompt Design: Large Language Models"
National Information Standards Organization (NISO)
Reading and Writing Skills 11 quarter 4 melc 1
Reading and Writing Skills 11 quarter 4 melc 1
GloryAnnCastre1
Indexing Structures in Database Management system.pdf
Indexing Structures in Database Management system.pdf
Christalin Nelson
ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnv
ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnv
RicaMaeCastro1
ICS 2208 Lecture Slide Notes for Topic 6
ICS 2208 Lecture Slide Notes for Topic 6
Vanessa Camilleri
Q-Factor General Quiz-7th April 2024, Quiz Club NITW
Q-Factor General Quiz-7th April 2024, Quiz Club NITW
Quiz Club NITW
Active Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdf
Patidar M
Congestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentation
deepaannamalai16
Paradigm shift in nursing research by RS MEHTA
Paradigm shift in nursing research by RS MEHTA
BP KOIRALA INSTITUTE OF HELATH SCIENCS,, NEPAL
4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptx
mary850239
Oppenheimer Film Discussion for Philosophy and Film
Oppenheimer Film Discussion for Philosophy and Film
Stan Meyer
Unraveling Hypertext_ Analyzing Postmodern Elements in Literature.pptx
Unraveling Hypertext_ Analyzing Postmodern Elements in Literature.pptx
DhatriParmar
Mythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITW
Quiz Club NITW
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
Excellence Foundation for South Sudan
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Association for Project Management
Recently uploaded
(20)
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Sulphonamides, mechanisms and their uses
Sulphonamides, mechanisms and their uses
Concurrency Control in Database Management system
Concurrency Control in Database Management system
Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...
Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...
Mattingly "AI & Prompt Design: Large Language Models"
Mattingly "AI & Prompt Design: Large Language Models"
Reading and Writing Skills 11 quarter 4 melc 1
Reading and Writing Skills 11 quarter 4 melc 1
Indexing Structures in Database Management system.pdf
Indexing Structures in Database Management system.pdf
ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnv
ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnv
ICS 2208 Lecture Slide Notes for Topic 6
ICS 2208 Lecture Slide Notes for Topic 6
Q-Factor General Quiz-7th April 2024, Quiz Club NITW
Q-Factor General Quiz-7th April 2024, Quiz Club NITW
Active Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdf
Congestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentation
Paradigm shift in nursing research by RS MEHTA
Paradigm shift in nursing research by RS MEHTA
4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptx
Oppenheimer Film Discussion for Philosophy and Film
Oppenheimer Film Discussion for Philosophy and Film
Unraveling Hypertext_ Analyzing Postmodern Elements in Literature.pptx
Unraveling Hypertext_ Analyzing Postmodern Elements in Literature.pptx
Mythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITW
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
The tipping point. Book presentation.
1.
TheTipping Point or «How
little things can make a big difference» by Malcolm Gladwell
2.
«TheTipping Point is
that dramatic moment when little causes drive the unexpected to become expected and propel the idea of radical change to certain acceptance»
3.
"Ideas, products, messages
and behaviors spread like viruses do"
4.
Three Laws of
Epidemics Law of the Few Stickiness Factor The Power of Context
5.
"The success of
any kind of social epidemic is heavily dependent on the involvement of people with a rare set ofsocial gifts." 1Law of the Few
6.
Law of the
Few Connectors Social glue that spreads the message. Mavens Data banks, provide message. Salesmen Persuade us
7.
Stickiness Factor 2"…the specific
content of a message that renders its impact memorable"
8.
Stickiness Factor Stories Concrete Credible Emotion
9.
Power of Context 3Epidemics
are sensitive to the conditions and circumstances of the time and places in which they occur – the context.
10.
Power of Context The
Good Samaritan Theory Channel Capacity Two Context rules
11.
Three elements you
can create Law of the Few Stickiness Factor The Power of Context
12.
It’s all about right
people, with right message, at the right time & place.
13.
Thank you.
Download now