My presentation from Swipe 2011 on the key aspects of designing a good Continuous Experience

1. Continuous
Experiences
Oliver Weidlich
Director of Design & Innovation
5 Sept 2011

2. @oliverw

3. “We help companies
create great mobile
experiences”

5. “The whole is
greater than the sum of
the parts”

6. “The experience is
greater than the sum of
the devices”

7. “The experience is
greater than the sum of
the devices”

14. Continuous
Experiences

15. Continuous Experiences
are supported by integrated
services across devices whose
design is true to each devices
size, interaction & usage

16. Continuous Experiences
are supported by integrated
services across devices whose
design is true to each devices
size, interaction & usage

17. Continuous Experiences
are supported by integrated
services across devices whose
design is true to each devices
size, interaction & usage

18. Continuous Experience
1. Seamless Sync: Preferably push
2. Appropriate Features
3. Consistent Design
4. Optimised Interaction
5. Respect Personalisation
6. OS/Device/App Integration

19. 1. Seamless
Sync

21. 1. Seamless Synch
Synched via
Internet

22. 1. Seamless Synch
Push Synced
Thick Client App

23. 1. Seamless Synch
Data &
Metadata

28. 1. Seamless Synch
Benefit:
Customer’s data is always
the same across devices

29. 2. Appropriate
Features

36. 2. Appropriate Features
Functional
not just
Distributed

38. 2. Appropriate Features
Benefit:
The customer finds
focus and utility

39. 3. Consistent
Design

44. 3. Consistent Design
Benefit:
The customer enjoys
familiarity and ease of use

45. 4. Optimised
Interaction

46. [Insert Josh’s
Slides Here]

50. 4. Optimised Interaction
Benefit:
The customer can engage in
an appropriate way

51. 5. Respect
Personalisation

56. Channel
Device
ID

57. 5. Respect Personalistion
Benefit:
The customer’s key
preferences are consistent,
but the experience is tuned

58. 6. OS/Device/
App Integration

63. 6. OS/Device/App Integration
Benefit:
The customer can extend the
service and incorporate into
other activities

64. Bad Example:
Kindle

65. Native App Web App

66. iPhone / iPod Touch

67. Mac App

68. Good Example:
TripIt

71. iPhone / iPod Touch

72. Beyond Apple

77. Continuous Experiences
are supported by integrated
services across devices whose
design is true to each devices
size, interaction & usage

78. Continuous Experience
1. Seamless Syc: Preferably push
2. Appropriate Features
3. Consistent Design
4. Optimised Interaction
5. Respect Personalisation
6. OS/Device/App Integration

79. Seek Value Through Interaction
Value is created at the point where the service is both consumed & produced

80. Thanks
Oliver Weidlich
Director of Design & Innovation
oliverw@mobileexperience.com.au
0411551561
@oliverw